Health Administrator Essay

Terminology[edit]Health systems management or health care systems management describes the leadership and general management of hospitals, hospital networks, and/or health care systems. In international use, the term refers to management at all levels.[1] In the United States, management of a single institution (e.g. a hospital) is also referred to as â€Å"Medical and health services management†[2] â€Å"Healthcare management† or Health Administration. It ensures that specific outcomes are attained, that departments within a health facility are running smoothly, that the right people are in the right jobs, that people know what is expected of them, that resources are used efficiently and that all departments are working towards a common goal. Hospital administrators[edit]These are individuals who act as the central point of control within hospitals. These individuals may be previous or current clinicians, or individuals with other backgrounds. There are two types of administrators, generalists and specialists. Generalists are individuals who are responsible for managing or helping to manage an entire  facility. Specialists are individuals who are responsible for the efficient operations of a specific department such as policy analysis, finance, accounting, budgeting, human resources, or marketing. [3] Whether better administrators come from within or outside of the health profession is a matter of current debate.[citation needed] Training and Organisations[edit]Associated Qualifications[edit]Health care management is usually studied through healthcare administration[4] or healthcare management[5] programs in a business school or, in some institutions, in a school of public health. Although many colleges and universities are offering a bachelor’s degree in healthcare administration,[6] a master’s degree is considered the â€Å"standard credential†[7] for most health administrators in the United States. Research and academic-based doctorate level degrees, such as the PhD in Health Administration and the Doctor of Health Administration, prepare health care professionals to turn their clinical or administrative experiences into opportunities to develop new knowledge and practice, teach, shape public policy and/or lead complex organizations. There are multiple recognized degree types that are considered equivalent from the perspective of professional preparation. The Commission on the Accreditation of Healthcare Management Education (CAHME) is the accrediting body overseeing master’s-level programs in the United States and Canada on behalf of the United States Department of Education. It accredits several degree program types, including Master of Health Services Administration (MHSA), Master of Business Administration in Hospital Management (MBA-HM), Master of Health Administration (MHA), Master of Public Health (MPH, MSPH, MSHPM), Master of Science (MS-HSM, MS-HA), and Master of Public Administration (MPA). Professional Organizations[edit]There are numerous professional associations related to health systems management, which can be subcategorized as either personal or institutional membership groups. Personal membership groups are  joined by individuals, and typically have individual skill and career development as their focus. Larger personal membership groups include the American College of Healthcare Executives, the Healthcare Financial Management Association, and the Healthcare Information and Management Systems Society. Institutional membership groups are joined by organizations; they typically focus on organizational effectiveness, and may also include data-sharing agreements and other best-practice sharing vehicles for member organizations. Prominent examples include the American Hospital Association and the University Healthsystems Consortium. History[edit]In the United States, the first modern health systems management program was established in 1934 at the University of Chicago.[8] At the time, programs were completed in two years – one year of formal graduate study and one year of internship. In 1958, the Sloan program at Cornell University began offering a program requiring two years of formal study,[9] which remains the dominant structure in the United States and Canada today (see also â€Å"Academic Preparation†). Health systems management has been described as a â€Å"hidden† health profession [10] because of the relatively low-profile role managers take in health systems, in comparison to direct-care professions such as nursing and medicine. However the visibility of the management profession within healthcare has been rising in recent years, due largely to the widespread problems developed countries are having in balancing cost, access, and quality in their hospitals and health systems.[11] See also[edit]Master of Health Administration Upsilon Phi Delta American College of Healthcare Executives Nosokinetics References[edit]1.Jump up ^ â€Å"World Health Organization – Management†. 2.Jump up ^ â€Å"Bureau of Labor Statistics†. 3.Jump up ^ â€Å"Health Care Administrator†. Retrieved 11 September 2012. 4.Jump up ^ â€Å"healthcare administration† 5.Jump up ^ â€Å"healthcare management† 6.Jump up ^ â€Å"Bachelor’s of Science Degree in Healthcare Administration†. 7.Jump up ^ â€Å"Bureau of Labor Statistics – Occupational Outlook Handbook entry†. 8.Jump up ^ â€Å"University of Chicago – Graduate Program in Health Administration and Policy†. 9.Jump up ^ Stevens, R. (1999). â€Å"In sickness and in wealth: American hospitals in the twentieth century.† Baltimore: The Johns Hopkins University Press. 10.Jump up ^ Haddock, C. C., & McLean, R. D. (2002). â€Å"Careers in Healthcare Management: How to Find your Path and Follow It.† Chicago: Health Administration Press. 11.Jump up ^ Organisation for Economic Co-operation and Development (2006). â€Å"Rising health costs put pressure on public finances, finds OECD.† Retrieved January 20, 2009 from the OECD Web site: http://www.oecd.org/document/37/0,3343,en_2649_201185_36986213_1_1_1_1,00.html External links[edit]American College of Healthcare Executives Association of University Programs in Health Administration Healthcare Financial Management Association Healthcare Information and Management Systems Society Healthcare Leadership Alliance Home Economics Archive: Tradition, Research, History (HEARTH) An e-book collection of over 1,000 books spanning 1850 to 1950, created by Cornell University’s Mann Library. Includes several hundred works on hospital administration—particularly hospital nutrition—in this period, itemized in a specific bibliography. Journal of Health Administration Education MHA Guide – Directory of Health Administration Programs Organisation for Economic Co-operation and Development – Reviews of health systems World Health Organization – ‘Making Health Systems Work’ series

Learning Psychology Essay

Education and learning are one of the most important ingredients to becoming all that you can be. How open you are to learning will help determine your path in life. Education and learning are one of the most important ingredients to becoming all that you can be. How open you are to learning will help determine your path in life. Education does not just happen at school. It is not just about Math and other subjects. Your education and learning are happening all the time. They happen any time your mind is open to learning. Education is not just about learning facts, but more so about learning how to think. It is learning to make good choices. It is learning to act with purpose. Becoming educated is a lifelong process. It can be hard and frustrating at times, but it can also be incredibly exciting and enriching. Most importantly, learning and education can help you: Change the world Become a better person Reach your potential Eliminate your fears Make the most of mistakes Support your family Here are some inspiring quotations that capture the power of education and what it can do for you and the world: Motivation in Learning by Haibat Khan haibiniazi@gmail. com. â€Å"Education is the most powerful weapon which you can use to change the world. † – Nelson Mandela â€Å"When you know better you do better. † – Maya Angelou â€Å"Somewhere, something incredible is waiting to be known. † – Carl Sagan â€Å"Even the wisest mind has something yet to learn. † – George Santayana â€Å"Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young. † – Henry Ford â€Å"The important thing is not to stop questioning. † – Albert Einstein â€Å"Learning is a treasure that will follow its owner everywhere. † – Chinese Proverb â€Å"None of us is as smart as all of us. † – Ken Blanchard â€Å"A house is not a home unless it contains food and fire for the mind as well as the body. † Benjamin Franklin â€Å"The mind is not a vessel to be filled, but a fire to be kindled. † – Plutarch â€Å"Educating the mind without educating the heart is no education at all. † Aristotle â€Å"You can tell whether a man is clever by his answers. You can tell whether a man is wise by his questions. † – Naguib Mahfouz â€Å"Education is not the filling of a pail, but the lighting of a fire. † – W. B. Yeats â€Å"If you can’t explain it simply, you don’t understand it well enough. † – Albert Einstein. â€Å"Nothing in life is to be feared. It is only to be understood. † – Marie Curie â€Å"A mistake is a crash-course in learning. † – Billy Anderson â€Å"We are not what we know but what we are willing to learn. † – Mary Catherine Bateson â€Å"He who opens a school door, closes a prison. † – Victor Hugo â€Å"Knowledge will bring you the opportunity to make a difference. † – Claire Fagan â€Å"Education is teaching our children to desire the right things. † – Plato â€Å"I believe that we learn by practice. Whether it means to learn to dance by practicing dancing or to learn to live by practicing living, the principles are the  same. Practice means to perform, over and over again in the face of all obstacles, some act of vision, of faith, of desire. Practice is a means of inviting the perfection desired. † – Martha Graham†Ã¢â‚¬Å"Education is the power to think clearly, the power to act well in the world’s work, and the power to appreciate life. † – Brigham Young â€Å"I received the fundamentals of my education in school, but that was not enough. My real education, the superstructure, the details, the true architecture, I got out of the public library. For an impoverished child whose family could not afford to buy  books, the library was the open door to wonder and achievement, and I can never be sufficiently grateful that I had the wit to charge through that door and make the most of it. †- Isaac Asimov â€Å"Painful as it may be, a significant emotional event can be the catalyst for choosing a direction that serves us – and those around us – more effectively. Look for the learning. † – Louisa May Alcott â€Å"Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand. † – Albert Einstein Haibat Khan haibiniazi@gmail. com.

The Prospect Of Building Underwater Environmental Sciences Essay

Population in Egypt increased in the last 10 old ages and reached 80 million with mean one-year growing 2.04 % . Traffic congestion is the largest job that Egypt faces, and it has a great consequence on air quality, going clip, concern, and cost. The authorities ever tries to work out the congestion by constructing new Bridgess, overpasss and metros, but unluckily it fails due to the addition of population. In this study there is a survey on edifice with a new engineering which is constructing underwater. Although submerged edifices exist since 1960 but no 1 have heard about it. Constructing underwater will be advantageous to the environment if people win in accomplishing it. Everything can be built submerged like Houses, hotels, watering place, eating houses aˆÂ ¦ etc. to allow people hold a good life or holiday. The glamour position underwater of fishes, coral reefs and different animals encourages people to construct and populate at that place. This study will discourse the possibility and the advantages of submerged edifices. The first subdivision will specify what submerged edifices are, and demo the advantages and credence of them. The 2nd will discourse the consequence of submerged edifices on the environment. The 3rd one will discourse the consequence of submerged edifices on societal life and the agencies of transit. The 4th will discourse the stuffs used, ways of edifice and particular demands. The fifth will present the jobs which face the submerged edifices. The 6th will demo the airing systems that are used. The 7th, will be illustrations of bing and approaching submerged edifices that make the reader able to visualise the thought good, and able to link all the parts of study together. Finally, the decision will back up and urge edifice and life underwater to diminish congestion and pollution on the surface of the Earth. 1. Introduction What are submerged edifices? Harmonizing to Dr. Khaled Abdelhady ( Professor in architecture technology, Shoubra University ) , submerged edifices are constructions built submerged for different intents each harmonizing to the type of edifice constructed ( personal communicating, 2010 ) . It all started in the 1960 ‘s by Jacques Cousteau ‘s squad in the signifier of submerged research Stationss ( submerged home ground, 2006 ) . Submerged edifices already exist, but have you of all time thought approximately traveling to an underwater edifice? Underwater edifice is the future foundation that has a great impact on the environment, we will be confronting some jobs while using this engineering but if we win in accomplishing it, it will be advantageous to our environment as it gets populated. It is true what was written in the â€Å" Evolo † magazine: â€Å" Approximately 71 % of the Earth ‘s surface is ocean, even more if clime alteration has its manner ; hence it is merely natural patterned advance that we will dwell the seas someday. † ( Water-Scraper: Underwater Architecture, 2010 ) .1.1 Background on submerged edifice typesWhen Dr. Khaled Abdelhady was asked about the types of underwater edifices he talked about the undermentioned types:1.1.1 Infra StructuresHe said that infra constructions are termss of edifices made under the H2O to allow the edifice itself above the H2O, for illustration the Bridgess linking metropoliss like the aureate gate span shown in figure 1.1 when you can see the base of span placed under the H2O ( personal communication,2010 ) . Figure 1.1: Aureate gate span ( beginning: www.google.com )1.1.2 Research centresSecond, Dr. Khaled talked about the research centres underwater. He said that there are two types of centres, foremost is an submerged lifes research centre which examine and observe animals submerged, and 2nd there are scientific centres which search for crude oil in the underside of seas and oceans ( personal communicating, 2010 )1.1.3 TunnelsAs for submerged tunnels Dr. Khaled Said they are passage ways constructed underwater. There is a type made for cyberspace chief overseas telegrams to be divided all over the universe, telephone lines, and others. Other type is made for autos to travel through submerged channels but for short distance rivers or H2O transitions like tunnel â€Å" Ahmed Hamdi † at the Suez Canal in Egypt ( personal communicating, 2010 ) .1.1.4 MuseumsAs for museums underwater, Dr. Khaled said there are 2 types, foremost one are museums made to see the submerged lifes without holding to travel through the dangers of diving and for really old grownups to be able to see them excessively, 2nd there are museums made to see the old sunken memorials, why underwater? So that you can see them they exact manner they were found in a beautiful originative manner. And it has already been constructed like in â€Å" Vasa Museum † in Stockholm ( personal communicating, 2010 ) .1.1.5 Hotels eating houses and amusementsAnother type that Dr. Khaled Abdelhady talked about was the amusement types of edifices. There are hotels, watering place, and eating houses built underwater so that people could hold a nice a holiday, a massage or a repast while watching the fishes and animals underwater. There are besides games made underwater like in Disney land roller coaster as shown in figure 1.2 when you can see people acquiring into the H2O while on the roller coaster ( personal communicating, 2010 ) . Figure 1.2: Disney land roller coaster ( Beginning: www.google.com )1.2 Advantage and credence of submerged edificesUnderwater edifices have a batch of advantages to people in Egypt. It will take down the crowded topographic points above land. It will increase the engineering use to be able to construct it. It will assist better touristry as people will come from all over the universe for amusement under the ruddy sea, and enjoyment of the amazing legion sorts of fishes and corals, and in same clip conserve the corals from being touched and hurt by people plunging. After inquiring a big figure of people if they would accept traveling to an submerged metropolis for amusement, holiday or touristry, it was surprising that most people accepted the thought. This means that if the thought really gets complete, it will be widely spread between people so rapidly and it will be successful in Egypt. And as you can see in figure 1.3 the figure of people accepting is about trebling the figure of people declining. Figure 1.3: Chart shows the figure of the credence and declining people3. Social facetsOvercrowding is considered the universe ‘s job, which is turning invariably and leads to many other jobs. This serious quandary prompted people to believe about the colonisation of the oceans, which led them to believe about the submerged edifices. As we know, H2O covers 70 % of the Earth ‘s surface, while land countries form a really little per centum. Taking a expression at the Earth from outer infinite, we will happen that the bluish colour dominates, and this will raise a batch of inquiries about how to work these countries. From this point, people begin to analyze the possibility of edifice underwater and do usage of such great surfaces. Let ‘s happen out if people will welcome the thought of life underwater in the hereafter, or it will be a useless undertaking. Due to high cost, these submerged edifices will be limited to a certain degree of people, and may be considered as a sort of prosperity. However, if we take into history that the engineering progresss, so there will be a manner to cut down the cost. But if complete metropoliss were built submerged, would people accept such alteration in their life. Some people can non populate without the Sun and do non conceive of themselves in a topographic point slightly isolated. Others want truly to seek this new life, and bask the composure and the glorious vision. In decision, populating underwater may go a world if its benefits overcome its troubles and jobs.3.1 Means of transitAfter seeking for the possible agencies of transit to populate under H2O, it was found that there are two possibilities. First, as many people will believe, pigboats would function as the chief mean of transit. For illustration, believing about its cost and pertinence, we will happen that it is the suited 1. Let ‘s move to the other possibility, at a larger graduated table, and speak about submerged tunnels. There are some bing submerged tunnels, which would be really effectual to achieve a certain submerged edifice or complete metropolis in the hereafter. For illustration, in Dubai, Hydropolis is an submerged hotel, but it is still under building. As it is described in figure 3.1, the developers of this undertaking explains: â€Å" It will include three elements: the land station, where invitees will be welcomed, the connecting tunnel, which will transport people by train to the chief country of the hotel, and the 220 suites within the undersea leisure composite. â€Å" ( Joachim Hauser, N.D. ) . Figure 3.1: The land station of Hydropolis ( Source: Design construct, ND. )4. Construction and construction facets4.1 The stuff usedA Although many stuffs exist for edifice, the 1 that meet the demands with the lowest costs are to be chosen. At this degree the cost will be minimized. . When taking the stuffs to be used in the building, it is of import to guarantee that the weight bound is non exceeded. ( Carl T.F. Ross & A ; Mark El-Hajj†¦ ) The chief stuff used for building underwater was a particular type of steel and acrylic. The acrylic stuff is used chiefly for visibleness, while the steel is used for supports ( supports ) . ( Carl T.F. Ross & A ; Mark El-Hajj†¦ ) High strength steel is used as it is comparatively inexpensive, and has its high output strength. It is non besides a good music director of electricity and heat. It is a high corrosion opposition. ( Carl T.F. Ross & A ; Mark El-Hajj†¦ ) A Acrylic stuff is used alternatively of glass ; It is better than glass due to being less dense, and it is besides has higher impact strength than the glass. Acrylic gives the natural size and colourss of the environing stuffs than glass. It is besides good dielectric of electricity which is good in seeking the wellness and safety of clients and submerged animals. ( Carl T.F. Ross & A ; Mark El-Hajj†¦ )4.2 ConstructionIt is known that the rewards for submerged building would be greater than on land building, due to the trouble faced during the on the job underwater. Another job would originate ; the edifice is big in size. For work outing these jobs, they divide the edifice into parts and edifice each portion on land so piece them under the H2O. ( Carl T.F. Ross & A ; Mark El-Hajj, †¦ †¦ †¦ .. )4.3 CareThe care procedure is a dearly-won procedure particularly when covering with an submerged care. The below figure shows us how this job can be solved, by spliting t he edifice into parts that can be separated from the whole edifice ; these parts can be transferred to set down so that a cheaper care can take topographic point. ( Carl T.F. Ross & A ; Mark El-Hajj†¦ ) Figure 4.1: The care procedure ( Beginning: Carl T.F. Ross & A ; Mark El-Hajj ) The crystalline portion of the edifice should be ever clean, so that the clients can see the marine clearly in all the clip. This state of affairs can be achieved by an machine-controlled system which uses a ego cleaning surfacing known as the smart stuff. ( Carl T.F. Ross & A ; Mark El-Hajj†¦ )5 Problem which face underwater edifice5.1 CostConstructing under H2O is a really expensive procedure due to the machines, instruments and skilled workers. Constructing under H2O besides contains some of public assistance as figures ( 5.1, 5.2 ) illustrate and it needs to immense budget. Figure 5.1: Example of under H2O ‘s public assistance ( Beginning: blog.hotelclub.com/top-five-underwater-hotels/ ) â€Å" Dreams, nevertheless fabulous, remain unrealized without the hard currency to back up the committedness ; the hardest portion of the procedure was happening sponsorship to the melody of a‚ ¬550m.That ‘s what brought me to Dubai. Still, it was a conflict which took two-and-a-half old ages and proved tougher than developing the undertaking itself. No bank would pay such an sum. It ‘s a hazardous investing, as there are no pilots. We had to convert investors that it is safe and will convey returns on investing. † ( Hauser, ND ) , so companies accept to co-operate with its challenger to finish under H2O edifice undertaking.5.2 The job of ErosionErosionA is the procedure ofA weatheringA and conveyance of solids ( deposit, A dirt, A rockA and other atoms ) in the natural environment or their beginning and deposits them elsewhere. It normally occurs due toA transportA by air current, H2O, or ice so applied scientists should take the appropriate stuffs for u nder H2O edifice.5.3 The location of crude oilFigure 5.2 shows that any accident may go on in the sea to the boring machines and machinery for seeking for oil or to any ship in the sea may harm the design of the edifice and it is out of control. Figure 5.2: The accident of the boring machine ( Beginning: hypertext transfer protocol: //Oc-Po/Petroleum-from-the Ocean.htmlhttp: //www.waterencyclopedia.com hypertext transfer protocol: //www.waterencyclopedia.comHYPERLINK â€Å" hypertext transfer protocol: //blog.hotelclub.com/top-five-underwater-hotels/ † HYPERLINK â€Å" hypertext transfer protocol: //blog.hotelclub.com/top-five-underwater-hotels/ † hypertext transfer protocol: //www.waterencyclopedia.comunderwater-hotels/ )5.4 The job of heat of H2OThe temperature of the H2O is extremely variable over the surface of the H2O, it is heated from the surface downward by sunshine, but at depth most of the H2O is really cold. ( Martha R.A Scott, ND )5.5 The job of force per unit areaPressure plays a large function in act uponing the foundations of the edifice besides workers face troubles either during the building procedure or during the care procedure.6. Environmental edifice facetsNo uncertainty that the first thin g that comes in our head while speaking about submerged edifices is the job of airing. Ventilation is defined as a: † procedure of providing fresh air to an enclosed infinite and taking from it air contaminated by olfactory properties, gases, or smoke â€Å" . Therefore, there must be a beginning of renewable air that helps in external respiration, and acquiring rid of unwanted gases, like C dioxide and others. Let ‘s research a solution, for the airing job, that was applied while constructing Holland tunnel, an submerged tunnel. Tunnels, specifically, have a great job with airing, due to gases produced by trains and cars. This job was addressed by Clifford Holland, the tunnel ‘s interior decorator. His purpose was to happen ways to unclutter exhaust exhausts and pump in fresh air, accomplishing this by utilizing airing towers, like the one illustrated in figure 5.1, and fans to travel air in and out. Finally, air can be renewed every 90 seconds. ( Howstuffworks, ND. ) Figure 6.1: Inside a Holland Tunnel airing tower ( Beginning: Eric and Edith Matson, ND. ) The airing systems that can be applied while edifice, can be divided into two methods: natural airing and mechanical airing. Natural airing depends on an unfastened window if the architecture permits, so it can non be used in submerged edifices. Therefore, mechanical airing is applied to air out these edifices. The most of import thing is the manner to acquire O needed for take a breathing. Breathing under H2O could go on in several ways ; such as hydrolysing the sea H2O, change by reversaling osmosis, or suctioning methods through air pumps. ( Chamberland, ND. ) . Oxygen can be extracted from saltwater since people will populate underwater, and it will be a practical method. Rearward osmosis is an effectual method used in H2O intervention ; and in the hereafter it will be used to acquire O, while populating underwater. Suctioning O, utilizing air pumps, would assist in both acquiring O and supplying good airing.7. Examples7.1 Dubai Underwater HotelIt is still under development. The hotel location will be 33 pess submerged. Its entire cost is over $ 550 million. The land station will be connected with the submerged subdivision with a 515 metre long tunnel through which an automatic train will transport people to the submerged hotel. It is 260 hectares country consisted of 220 suits bubble s haped 20 metres underwater. The hotel will besides hold several security steps. It has a series of watertight doors in instance of any ecstasy. It will besides hold its ain missile defensive system in instance of any terrorist onslaught.7.2 UNDERSEA RESORTS- Poseidon Mystery IslandThe thought was for the American applied scientist Bruce Jones. The Poseidon Resort ‘s Mystery Island shown in figure 7.1 could be reached by lift. It is a 1.1 million square pes, 40 pess under H2O. Room standard country is 550 square pes. ( wayfaring,2007 ) . The budget of the undertaking is $ 100 million. Figure 7.1: Poseidon Mystery Island ( Source: www.wayfaring.info )7.3 Ithaa underwater eating houseIt is the 1st of its sort in the universe. It is 16 pess below the surface of Indian Ocean. It is encased in clear acrylic. The ithaa eating house can be reached by a wooden paseo shown in figure 6.2 from over the H2O. It was difficult to construct it on the beach of rangali due to proficient challenge, limited resources and quality jobs. ( Wikipedia, 2010 ) . It was constructed in Singapore. Its building began in May 2004, and it was completed in October 2004 including installing of the acrylic arches, air conditioning and electric canals. Its life span is 20 old ages. Figure 7.2: Ithaa underwater eating house ( Beginning: World Wide Web. Wikipedia.com )7.4 Jules Undersea LodgeIt is the universe ‘s first submerged hotel, originally built in the early 1970s. It was opened to the populace in 1986. ( hotelclub,2007 ) .The entryway to the hotel is 21 pess underwater on the sea floor. The Lodge is to the full stocked with tight air.

The Abyss of Love Essay Example | Topics and Well Written Essays - 500 words

The Abyss of Love - Essay Example But there was just one problem, the younger sister of Princess Kali, Princess Viviana also loved the prince and wished to marry him in order to become queen of the united kingdoms. Though Viviana was a thousand times more beautiful than her older sister, she was gifted with a black heart. Her jealousy caused her to do many evil things to Kali that could have killed her if Kali were not only highly intelligent and able to get herself out of the predicaments that Viviana conjured through the use of Black Magic. Viviana knew that the prince was arriving in two days and the wedding was to take place on his fifth day in the kingdom. So devised her most devious plan yet in order to win the heart of the prince. Using her black powers, she created an army of black soldiers to do her bidding. They ambushed the prince in the Rosewood Forest as he was making his way to their kingdom. His soldiers were outnumbered and easily overcome by the devil army of Viviana. They took him prisoner and placed him deep inside the The Abyss of Love where an imprisoned person would easily fall for the charms of the dark arts, turning the persons heart black and allowing the masters of black magic to steal the loving hearts for their own. Disguising herself as her sister, Viviana came to the prince and asked him to drink a magic potion. One that would make him see Kali each time he saw Viviana while he would see his despised Viviana each time he saw Kali. After making sure that the potion had worked. She allowed the prince to continue on his trek, his memory of the ambush erased forever. He arrived at the palace all aglow with love. But instead of calling out for Kali, Prince Gabriel called out for Viviana, causing much embarrassment for Kali who was waiting for him with open arms at the top of the palace steps. Viviana brushed her sister aside and allowed the prince

How Firms Try to Extract Consumer Surplus Using Two-Part Tariffs Essay

How Firms Try to Extract Consumer Surplus Using Two-Part Tariffs - Essay Example This study declares that consumer surplus may be defined as â€Å"The difference between the price that a consumer is willing to pay for a good and the amount actually paid†. A two-part tariff (TPT) has many interpretations, one of which is: â€Å"A form of pricing in which consumers are charged both an entry and a usage fee† (ibid, 317). There is more to two-part tariffs than described. It is essential to understand certain associated economic factors before getting at the rather complex topic. In this paper, I will explain in brief Consumer Surplus; Consumer Surplus and Demand; Monopoly and Pricing Strategies with Market Power. Two-part tariffs and consumer surplus are closely linked; I will explain what two-part tariff means in practical terms and show how firms try to extract consumer surplus using it. This paper highlights the public purchases goods only if there is some benefit to be had. Consumer surplus is a valuation of how much benefit individuals gain as a total on completing their purchase of the product in question. Most people have differing methods of evaluating the intrinsic value of a good. Such extraneous factors, apart from purely commercial reasons, decide for these individuals the maximum price they are willing to fork out for an item. If an individual is willing to pay  £ 100 for a Liverpool vs Chelsea soccer match, but manages a ticket for  £ 40; his consumer surplus is  £ 60. According to Pindyk, Rubinfeld and Mehta, â€Å"A demand curve is the relationship between the quantity of a good consumers are willing to buy and the price of that good.† They add, â€Å"It is fairly simple to calculate consumer surplus if the corresponding demand curve is known and their relationship can be examined†. Let us do so for an individual, as advised by the a uthors.

Black studies about slavery Essay Example | Topics and Well Written Essays - 750 words

Black studies about slavery - Essay Example This paper gives a brief reaction to the video about Frederick Douglass, new things learnt from the video and the times he lived in, critically rating the video as a device for learning about Douglass and his times. Though the video paints a gloomy picture of what transpired from the pre-colonial Africa to the post-colonial Africa concerning slavery and slave trade, it is clear that some heroes such as Frederick Douglass spend a better part of their lifetime and great efforts in refining the American dream. One can deduce from the brief biography of Frederick Douglass that while the slave trade could not be prevented especially due to the large number of nations involved, it was possible to tame slavery more so that which consisted of torture and other inhumane acts. Frederick Douglass came out as a strong social reformer, who championed for the rights of the African Americans, his slavery status notwithstanding. This was especially so because despite being a diplomat, he was also a great orator and writer. This means that one had to be courageous enough to present a tough stance to the authorities and all the parties involves without giving it a second thought, at least according to the video. Perhaps another important point worth noting from the video is that while Frederick Douglass fought slavery through his antislavery writing and through the political front, it became apparent even to the whites that slavery was causing more polarization as opposed to driving the nation towards achieving the American dream. Although the video does not explicitly reveal how Frederick Douglass escaped from slavery, it is particularly clear that his strong stance for women’s rights gave him an edge in fighting slavery especially when more people from diverse backgrounds started believing in his ideology. Certainly, the nineteenth century was the most traumatic period for the African Americans especially those that were subjected to hard labour. From the video about

Cement Coursework Example | Topics and Well Written Essays - 1000 words

Cement - Coursework Example First step encompasses preparation of material to their required size and condition. Mainly, this is size reduction of materials, which are bulky in size and cannot fit well in the rotary kiln besides ensuring intimate reaction of varied chemical components (ZKG, 2010). This process is raw milling mostly taking place in the field before transportation of lime (ZKG, 2010). Once materials arrive in the factory, mixing or blending of varied components takes place. This is to ensure uniform and intimate reaction of materials once they are in the kiln, which is always at high temperatures. However, these temperatures usually vary significantly in diverse sections. These include dehydration (- 4500C), Calcination (4500C to 9000C), solid-state reaction (9000 – to 13000C), clinkering section (13000C to 15500C) and finally cooling zone (Thomas & Jennings, 2008).  After formation and cooling of clinker in silo, milling commences with addition of other essential additives whose role is to ensure cement attains its required condition before stored in silosg (ZKG, 2010). Milling entails feeding the clinker into a four-chamber or cemernt mill coupled with addition of gypsum and other components to produce a very fine powder, which is cement (Taylor et al. 2008). After milling, the fine powder based on materials may stay in the silo for sometime before packaging takes place. This is to allow final residue process take places effectively whereby afterwards packaging or bagging takes place before kept in warehouses.

Analogies Q1 Essay Example | Topics and Well Written Essays - 250 words

Analogies Q1 - Essay Example Inductive arguments operate in a similar approach when it comes to analogies. For example an analogy created between trains moving in the same direction can be assumed that they have a similar destination through inductive argument (Carlson & Heth, 2009). As much as this assumption is not proven, inductive argument may justify the argument by assuming if the trains were going to different destinations they would use different routes. According to Carlson & Heth (2009) the relationship between analogies and inductive arguments is based on probability and similar relationships. Another clear example of an analogy is the inheritance of genes in a family. An analogy may argue that a child may acquire diabetes if their father has diabetes. An inductive argument may further argue that a child born in a family that a father has diabetes must have acquired the disease. In an argument by Carlson & Heth (2009) an inductive argument only tires to justify an assumption created by an

Bank Competition and Financial Stability Research Paper

Bank Competition and Financial Stability - Research Paper Example Cross-border mergers and entry of foreign banks into the developing countries have been consistent. Consolidation leads to efficiency and scale economy arguments, but accompanying it rises debates regarding the stability (Cooper, 2008). Economic Theory comes up with ambiguous results about the structure of the market and the competitiveness and stability of the banking sector. Empirical findings also provide similar ambiguous results (Beck, 2008, pp 1). There are basically two thoughts relevant in identifying the relation between financial stability and bank competition. One, the completion fragility view infers that any competition within the market will result in lowering of the profits for the firms since competition decreases market power. Two, the competition-stability view infers that as the banks become more powerful in the loan market, they keep taking higher risks (Allen & Gale, 2004). This paper will therefore offer a critical insight into understanding the key variables of the relationship between financial stability and bank competition. Stability and Competition Detragiache defines banking distress as when nonperforming assets reach a significantly large percent of total assets, emergency measures are taken to assist the banking system and large-scale bank nationalizations take place. Honohan and Laeven tell how the financial crisis have spread all over the globe where both big and small countries have been hit. Failures of large international banks, which have branches in the small countries, have affected the developing economies as well. Bank stability has been measured in terms of levels or closeness to bankruptcy. Researchers usually use the Z-score which is measured by the sum of capital asset ratio and the return on assets weighted by the standard deviation of return of assets (Beck, 2008, pp 4). Another measure has been the non-performing loan ratio as an indicator of fragility. Both exclude actual bank failures. Bank competition measures i nclude market structure measures such as Herfindahl indices and concentration ratios which are crude measures. Next, there is H-statistic which measures the reaction of input to output prices. Lastly, Regulatory framework indicators such as entry requirements, barriers and other restrictions allow indications competition (Beck, 2008, Pp 6, 7). Theoretical predictions Theoretical models have reported contrasting predictions on the bank stability and concentration. Most theoretical models avoid making distinctions between concentration and competition and resort to one to one mapping from market structure to competitive behavior of the banks. Under this we have two hypotheses. Competition-Fragility Hypothesis: Certain models infer that less competitive banking structures are more stable and fragility is prevented by the buffer generated by the profits. It also creates opportunities for additional risk undertaking (Beck, 2008, pp 7-8). In a competitive scenario with profits getting squ eezed, banks take to more risk undertaking resulting in greater fragility. On the other hand, under limited competition banks have greater profit opportunities and do not resort to additional risks (Allen and Gale 2000, 2004). Another scenario where competition can impact stability in the interbank market and payment system. Perfect competition prevents banks from providing liquidity to banks hit by temporary shortages.

Innovation and Invention in the Current Age Essay Example for Free

Innovation and Invention in the Current Age Essay I’m sure you all might have sensed something wrong as soon as you would have read the title of the article- Invention is the mother of necessity. Well, to go by conventions there is a proverb which goes like –Necessity is the mother of Invention. My English teacher used to elaborate this one by explaining that, it’s the necessity or paucity of something that leads to an invention. To cite a few simple examples- Telephones, mobiles etc. The telephones and mobiles were invented because it was a necessity for people to get in touch even when they are miles away. So that is how the proverb- Necessity is the mother of Invention goes. But, the technology traits today converse the proverb in entirety. In today’s mind-bogglingly advancing Technology Universe, it’s the invention of something that evolves its necessity. We need not be Marketing Experts or Trade Analysts to understand this simple yet cunning gamble of Technology vendors. I will begin justifying my topic with one the latest Tech-trends- The Tablet PCs. I’m sure you all might have seen the recurrently flashing endorsements of Tablet PCs, most popular of them being Apple’s Ipad. Let’s go in deep waters. The Tablet PC vendors in their advertisements claim that Tablet PCs are a vital necessity for professionals in the Corporate World. Corporates have lots of work, to be specific important work, and if they want to carry it with them, they can just do it via Tablet PCs. Hence, this would increase the response of the corporates towards events and thereby increasing a firm’s productivity. This is the most clichà ©d explanation a marketer for Tablet PC would provide. But, I would make a simple question here. Were Microsoft, Apple Inc, Hawlett Packard and other Big Daddies in B-World making losses when Tablet PCs weren’t invented? Or did their profit graph break the charts after the Tablets were invented? Obviously not ! Then why the Tablet PCs? Answer to this is simple- Profits. If we try to understand the marketing strategies, we would come to a conclusion that a company cannot sustain profits with a single product. You cannot keep on selling the same thing every day, because people already have it, their necessity is quenched and they wouldn’t want to buy it again. Hence, why not create something new? Once a new product is  made, the demand for it can always be created. People are always in hunt of new gadgets, not out of necessity but out of curiosity and voracity. People would always want to try something which they’ve never tried. That too, if the target audience is the Corporate World, sell them anything in the name of profit and they would buy it obliviously . As a result, now you see the corporates going GAGA over the Tablet PCs, some of them have even started equipping the creamy staff with IPADs and stuff in panic for high profits. Another example is Facebook. Facebook was created under the pseudo motive of Social Networking. I feel like laughing when I hear the term Social Networking associated with Facebook. The reason being, there is everything else happening on Facebook except Social Networking. Spying, Virtual Relationships, Corporate Deals, Advertising Marketing, Gaming, Celebrities but Social Networking is something with definitely seems absconding. It was invented to get people ( rather strangers ) closer socially. But I’ve a question to ask, did people have no friends before Facebook existed? I bet people had better friends and better relationships before Facebook. Now, the scenario is that, we would see the newspapers reporting breakups and divorce due to spying issues over Facebook. We would find people’s privacy violated and hence misused. 3 out of 7 days in a week, the news fader on Yahoo! homepage shows issues posed due to usage of Facebook A couple got divorced due to suspicious wall posts, an employee was sacked for writing ill about his boss in his status updates, celebrities digging at each other and what not. In the name of a bliss pertaining to Social Networking and Togetherness it proved a jinx! Not only this, it made the youths so fervent about it, that its mania affected their academics. Facebook now has become an indispensable part of almost everybody’s life. It was never a necessity, but its invention made it a necessity, to be more explicit-an ADDICTION. If you look around, you will find so many things which logically hold negligible prudence in our life, still we have got hooked to it, rather we have been made to hook to it. Sometimes, we are hooked to a particular thing not because we find it necessary or important, but just due to peer pressure. Ipods, Ipads, Smartphones have become a STATUS SYMBOL today and  hence many people use it involuntarily to show off their lofty stratum. Marketing Strategies have cast such a robust spell on our mind that it hardly sees the vitality of anything and just makes it a part of our life. It’s difficult to get out of this conjure but not impossible. It’s time we contemplate about the things we’re using, and about the things we’re addicted to. To conclude, â€Å"Invention is the Mother of Necessity†- is the Mantra which Vendors and Marketers follow today. We being mere mortals fall an easy prey to this hoax. Yet, if thoughtful approach is given precedence over Peer Pressure, Greed for Profit and Class Conscious Approach, it can be tackled with. As soon as people need something, they invent it. For example, when ancient people felt hunger – they went on hunting and for that they invented the bow and arrows. When they needed to carry heavy cargos to large distances the wheel was discovered. In fact, every day the humanity faces new challenges that can’t be met using only the existing technologies. And that’s why new inventions are made every day. Actually, there are people who would challenge even the seemingly obvious statement that â€Å"Necessity is the mother of invention†. They say that inventions were not inspired by the necessity alone. Curiosity was, and still is, a powerful stimulus for explorers, researchers, and inventors. Besides, I have heard more than once, sometimes as a joke, the idea that laziness is the mother of invention, as the man by nature has always been trying to make his life easier by all possible means. Laziness combined with ingenuity, inspired the man to boost his strength by means of the lever, the wheel and axle, and the pulley. For the same reason, the man discovered the sail which enabled him to move fast across the seas without putting any effort into it. But the most obvious proof of this statement is the invention of the remote control for the TV set. Only a very lazy person could have invented a way to avoid having to stand up from a sofa or a  recliner to press a button of the T V set manually. Moreover, there is another point of view that jealousy is the mother of invention. It’s known that the man has only invented the wings because people had long envied the birds their ability to fly. The envy of the fish’s ability to breathe under water has encouraged the man to invent the aqualung. So, those who say that envy gives the start to any progress are not far from the truth. But still, whichever it may be: curiosity, laziness, or jealousy – all of them are nothing but substitutes for necessity. It was necessity that forced the man, almost half-ape, to start The meaning of the proverb is self-evident. We invent what we need; unless we feel the pressure of needs, we are not likely to invent anything. The fable of the thirsty crow which collected pebbles and threw them into the jar to raise the level of water to the birds reach of lips is well-known. Mere necessity would not help us much if we are not moved by thought. Animals have their needs but because t hey lack the power of thinking and ingenuity, they cannot invent anything. They act on instinct and follow a beaten track. Hence, the correct formula should be necessity is the mother of invention but only when it is supported by the power of thinking. This, of course, is obvious. When man feels the pinching need of anything, he begins to think how he can satisfy his needs. He then sets his mind to the task of invention. Necessity gives the first impulse; the rest is the work of the intellect. In primitive times men lived by hunting. It became necessary to shoot and bring down the bird flying or the beast running beyond the reach of man. Hence, the bow and the arrow were invented. Clothes were devised as protection against cold, houses for shelter. Implements were invented for production of food. In this way, various instruments were made to secure a better standard of living. Man is not only the slave of his needs but their creator as well. He not only seeks to satisfy his necessity but also his desire for beauty, his lust for power. Culinary skill has been invented to please the palate. Ornaments were invented to add to female beauty. Man has spent millions trying to invent guided locomotives to the moon and other planets like Mars, not because there is any crying need for the same, but because it gives the thrill of doing the outwardly impossible. The mere satisfaction of needs can never be the sole motive for exercising mans faculties for inventiveness. The proverb tells us not to be passive in our attitude to life.

Dove Campaign For Real Beauty Media Essay

Dove Campaign For Real Beauty Media Essay VIDEO: The video Evolution starts with an ordinary fair girl sitting against a camera. Now the movement starts with some professionals (make-up artists) start applying make-up on her step by step and finally it shows how this ordinary looking girl is converted to a beautiful model. Not only this, the further step involved the digital alteration of a picture of her to make her even better looking. Afterwards, this final picture is used at a billboard and the line below it captures this: No wonder our perception of beauty is distorted. To move further, this final picture is used to advertise an unreal beauty product on a billboard. This whole make-up video was posted on Youtube and it was viewed 40,000 times on the first day of its release and 1,700,000 times within a month of the upload . http://fashionrules.com/wp-content/uploads/2009/10/dove-campaign-for-real-beauty.jpg Message: This viral message was aimed to raise awareness about the Dove Self-Esteem Fund. The objective of the fund was to help women and girls from Canada trying to build a stronger self-esteem and a better positive self-image than the negative one which had been running them anxious. This campaign was created by Ogilvy Mather Toronto for the Canadian market only but it soon became a rage and had a huge impact not only in Canada but all over the world. Effect: The video had a strong effect and it gradually spread much beyond the Canadian Market- the initial target market for this message, thanks to the advent of social media especially the use of YouTube here. The audience got to know that the advertisement in magazines and on the television is not the real thing. The model girls are made better looking than they actually are; but the problem once that women tend to take it as true and thus develop a with low self-esteem as they are not able to understand the true side of it. But this video helped them understand this and thus had a positive impact on their psyche as far as they perceive the beauty as shown to them. Reasons for impact: It becomes an interesting study to find out what were the reasons that made this video so popular. Some major reasons that can be though off are: Emotional connection: For any viral message to be successful, it should be able to connect to the audience on an emotional level. If anyone feels emotional by watching a video, it is bound to encourage the person to share it with like-minded people and feel good about it and this is the way a viral grows making it infectious. This video directly hit the identity and the self-image of girls and women by exposing to them the reality behind the beauty industry and increasing their confidence in their own inner beauty with less emphasis on the external beauty thus helping them create a positive and optimistic self-image and staying away from fake beauties shown by the media. A Sticky and memorable message: In addition to being emotional, the message should be substantial in itself and should be strong enough to directly reach the memory of the audience. In this video, a message was created telling people that the way they see the beauty is not the real one, its just make up and not the real natural stuff, the reality being something else. Most people did or do not know how fake the beauty industry really is. This is why the message made such a big impact on peoples perception and resulted in remembering who sent the message.For Dove,it helped in creating a brand loyalty where audience would remember not only the message but develop a strong brand recall and reputation for Dove. A Novel idea: With this video, Dove did something different and extra-ordinary wherein it not only tried to promote its brand but tried to show the audience that I actually cared for them and wanted to show them the real picture. Audience liked the idea in which the perception about the beautiful ad models was changed and the reality was exposed by this video. This novelty in the idea played a huge role in the spread of this video through online media at such a rapid pace. The Indirect and subtle approach One of the best things that happen with this video was the trust that it developed among the audience and it happened because of the subtle manner in which the brand was conveyed along with the message. There was no direct and over-the-face mention of the products or the company or its name. But at the same time, the message behind the message, from Doves perspective, was that the female segment should get the real picture, should aim to be supermodels, instead just try to enjoy their normal beauty and for that they dont need cosmetics or surgeries, all they need a bar of soap, one which cares for them. The continuity in approach One of the major problems with a viral message is that the enthusiasm generated by the message can easily fall down and thus there should be a disciplined way to counter this. After the fast spread of this videos and the message, the company realized fast that it needs to keep the fire up and thus it released few other videos with same message fast along with behind the scene coverings and also did everything through other ways like interviews, surveys etc. to keep the buzz alive. The likeability The video was very much likeable and it generated a feel good factor among the audience by negating the negative self-image resulting from the wrong perception portrayed by the beauty industry. This was huge and had a big impact on the appeal and attraction of the video. Power of social media: Today, Online internet media is a very powerful tool to spread your message across at a very high speed and across very wide reach. There was a lot of talk about this video on different blogs or through comments and responses in the form of more videos on YouTube that were not only serious ones but were spoofs too like Slob Evolution. Through all this, the power of the video viral grew manifolds and bigger and bigger which created a buzz and thus reached a large audience across the globe. Talking about the other side of this viral, the audience which was exposed to this video viral reported a positive change in their attitude and perception towards the brand, and not only those, this was also among the people that had only heard about it and yet not seen it. Thus through this campaign, Dove proved that viral marketing through social media is a very powerful tool if used it the right manner. It can go a long way in changing the attitudes of people towards a brand with good viral marketing, which results in more sales. Not only this, Even without having appeared anywhere through offline means, the video and it effects were discussed by a good number of TV programs, which includes Good Morning America,  The View, The Ellen DeGeneres Show, and news channels such as  CNN,  NBC, and  News, showing support for the message with an overwhelming majority. It produced double-figure growth in product sales for Dove , and also Unilever reported that its overall sales rose by 5.8%, up from 3.9% the previous year in the duration following the release of  Evolution. Also now, Dove has a page on Facebook which mentions their mission as being committed towards helping all women to realize their real beauty potential by creating products that would deliver genuine improvement to their skin and hair. It believes that beauty must be for everyone, the reason that when one looks and feels the best, one feels better about self. To get an idea about how successful this campaign has been, the count on the fans of this page is 283,808 people. Major characteristics of a viral that enhance its ability to spread Outstanding story like the success of an underdog in some competition etc.Latest on Facebook is the video of interview of a student from a very poor family who went on to become the topper of the IAS exam this year 2010. Stickiness : Sticky  content  refers to content published on a  website, which has the purpose of getting a user to return to that particular website or hold their attention and get them to spend longer periods of time at that site.  Uploaded links or tagging pictures are such examples as consumers tend to come back to same messages to post some comment Relevance A viral tends to spread fast through online media if it is relevant to the target friends. E.g. messages related to Business may be more relevant for a MBA student and so have higher chances of getting forwarded through e-mails, blogs or commented high on Facebook. Portability Share ability Timing and actuality Seeding hook Natures of viral Today use of social media is almost indispensible especially for the current generation. This can be seen with the ever-increasing users of blogs, Facebook, twitter etc. With the tremendous amount of information easily available on internet today, there is a huge emphasis on sharing today and everyone wants to be more and more aware about various things. But that does not mean that everything on this earth is shared. Rather there has to be some value, some relevance in the message for it to be important enough to be forwarded and propagated. To know about these characteristics, 47 internet users were interviewed( 28 from IIM K personally and 19 through online survey) and they were asked about the top 3 types of messages they are more inclined to share and were given 9 options to choose from. Following were the results:- The results showed that the major types of the viral messages that are likely to be propagated fast through social media are Comic content, socially relevant stuff or some inspirational/motivational information. Further, these users were asked about their medium of their sharing and following were the results:- Around 48% use social networking sites like Facebook, Orkut etc. to share the messages whereas forwarding of e-mails was a distant second and seems to be losing its charm with the advent of other better means of sharing like networking sites etc. But then if looked closely, use of a particular medium for sharing by a user depends on his location and access to various media.To have a better understanding of this, the 47 respondents were then divided into 2 separate sections Students and Working users and the data were collated separately as shown:- The results show the changes in preference of the medium used due to the constained access. For instance figure 1 which has all IIM K students as the respondentd show that majority of them use Facebook or other networking sites as their most preferred medium of message propagation and here e-mail forwards form a very small(only 7%) of their media usage for information sharing. On the contrary,the working respondendts who generally have a constained accees to social netwokring sites instead use more of e-mail forwards.

Feminism: A Constant Stride Towards Equality Essay -- Gender Studies

â€Å"Women are the only oppressed group in our society that lives in intimate association with their oppressors.† -Evelyn Cunningham Feminism is an idea based on the assumption that women have the same human, political and social rights as men, furthermore, that women should have the same opportunities as men in their personal choices regarding careers, politics and expression (Reference.com). A feminist text states the author’s agenda for women in society as they relate to oppression by a patriarchal power structure and the subsequent formation of social ‘standards’ and ‘protocols’. It points out deficiencies in society regarding equal opportunity, and the author will make certain the reader will be aware of this motive (Bahar). In a work of fiction, the main character, or heroine, personifies the social struggle against male domination. Unfortunately, feminism is said to have too many negative connotations and thus it seems the term, and therefore the movement, is restricted by the glass ceiling, of which it aims to fight (Ferguson). Numerous works which we explored throughout t he semester possess characteristics of feminist works, in particular, the short story â€Å"The Yellow Wallpaper†, written by Charlotte Perkins Gilman and â€Å"A Good Man is Hard to Find†, written by Flannery O’Connor. These are both considered feminist texts because they aim to portray women as stronger, more independent subjects, and to defy the norms that have been created by men in the past. The feministic ideas that are touched upon help to strengthen the works as well as critique modern society. â€Å"The Yellow Wallpaper† tells a story about a woman’s struggles against male-centric thinking and societal ‘norms’. Feminist allusions are abundant throughout this s... ...y 36.3 (2011): 733-757. Literary Reference Center. Web. 11 Apr. 2012. Gilman, Charlotte Perkins. â€Å"The Yellow Wallpaper.† 1912. Making Literature Matter: An Anthology For Readers and Writers. 5th ed. Boston, MA: Bedford/St. Martins, 2012. 954-968. Print. Hinely, Susan. â€Å"Charlotte Wilson, the â€Å"Woman Question†, and the Meanings of Anarchist Socialism in Late Victorian Radicalism.† International Review of Social History 57.1 (2012): 3-36. ProQuest Military Collection; ProQuest Research Library; ProQuest Social Science Journals. Web. 10 Apr. 2012. O’Connor, Flannery. â€Å"A Good Man Is Hard To Find.† 1955. Making Literature Matter: An Anthology For Readers and Writers. 5th ed. Boston, MA: Bedford/St. Martins, 2012. 1283-1296. Print. â€Å"Reference.com - A Free Online Encyclopedia & Information Reference.† Reference.com. Web. 8 Apr. 2012. .

Apple iPod from Business Perspective Essay examples -- mp3 digital mus

Technology has changed in the terms of portable music and with the invention of the Apple iPod in 2001, the ease and accessibility to download and listen to music has never been easier. Apple has developed a device that weighs no more than 6.2 ounces (and as few as 3.6 ounces) and can hold up to 10,000 songs. Despite the weak market overall, the market for digital media is undeniably hot and barring a consumer spending meltdown, it should stay that way. In light of current computer market conditions, Apple is wise to leverage a moderately priced consumer product like iPod to generate revenue. The iPod is an excellent opportunity to drive an additional revenue stream. Despite current global economic conditions, information technology is forecast to grow significantly over the next several years. Importantly, many experts believe that IT innovations like the iPod will particularly help drive consumers to electronic stores to purchase ground-breaking technologies due to the cost. Being in business for almost 30 years, Apple Computers started with two friends in high school; considered outsiders because of their love of electronics. Steven Wozniak â€Å"had been dabbling in computer-design for some time when, in 1976, he designed what would become the Apple I.† His friend, Steven Jobs, â€Å"who had an eye for the future, insisted that he and Wozniak try to sell the machine, and on April 1, 1976, Apple Computer was born.† (http://www.apple-history.com/frames/). It was not until the Apple II was introduced at a tradeshow in 1977 that the business started to take off. One of the most recent products developed by Apple which has become very successful has been the iPod. The iPod is a slick, tiny device that allows users to download songs from a specific website and this unit â€Å"holds† the songs in which they can be played at any time. The iPod is thought of as a handheld jukebox. It has not been any easy success ride for this product. First launched in October 2001, at a cost of $399, many skeptics were uncertain that this product would become an item that would be found in homes. The concern was the fact was that â€Å"only Macintosh users, less than a twentieth of the marketplace, could use it.† (www.msnbc.mcn.com/id/5457472/site/newsweek/). Strictly for personal entertainment, this product has recently been remodeled to allow holding more songs and now is facing stric... ... when a consumer's income goes up, consumers will buy a great deal more of that good. Very low price elasticity implies just the opposite, that changes in a consumer’s income have little influence on demand. The demand for the iPod continues to grow despite consumer’s income and selling price. This is a hot product that is receiving great word of mouth exposure and sales will continue to sky rocket. References http://www.apple-history.com/frames/ http://www.conference-board.org/economics/stalk.cfm http://www.findarticles.com/p/articles/mi_m1094/is_n2_v24/ai_7544055 http://www.hometoys.com/releases/jan03/cea_01.htm http://www.imagingnetwork.com/article.asp?id=645&Issue=July/August%202004 www.indiana.edu/~ipe/glossry.html www.msnbc.mcn.com/id/5457472/site/newsweek/ http://news.com.com http://www.pcguide.com/ref/hdd/hist-c.html http://seattletimes.nwsource.com/html/businesstechnology/2001912647_paul26.html http://story.news.yahoo.com/news?tmpl=story2&u=/sv/20040807/tc_sv/takingontheipod www.technewsworld.com/story/35313.html http://www.theregister.co.uk/2004/05/25/hitachi_storage_plant

Representation of Society in Euripides Medea Essay -- Euripides Medea

Representation of Society in Euripides' Medea During the time of Euripides, approximately the second half of the fifth century B.C., it was a period of immense cultural crisis and political convulsion (Arrowsmith 350). Euripides, like many other of his contemporaries, used the whole machinery of the theater as a way of thinking about their world (Arrowsmith 349). His interest in particular was the analysis of culture and relationship between culture and the individual. Euripides used his characters as a function to shape the ideas of the play (Arrowsmith 359). In Medea, there was not a "traditional" hero, but a fragmentation between the two paired major characters, which is characteristic of Euripides' work (Arrowsmith 356). Jason and Medea, the initial lovers of the play, were antagonists by the play's end. Euripides sought to take the wholeness of the old "hero" and represent him divisively, thus diffused over several characters. Since Euripides chooses that his characters represent ideas, the paired antagonist Jason and Medea both represent the warlike modes of a divided c... Representation of Society in Euripides' Medea Essay -- Euripides Medea Representation of Society in Euripides' Medea During the time of Euripides, approximately the second half of the fifth century B.C., it was a period of immense cultural crisis and political convulsion (Arrowsmith 350). Euripides, like many other of his contemporaries, used the whole machinery of the theater as a way of thinking about their world (Arrowsmith 349). His interest in particular was the analysis of culture and relationship between culture and the individual. Euripides used his characters as a function to shape the ideas of the play (Arrowsmith 359). In Medea, there was not a "traditional" hero, but a fragmentation between the two paired major characters, which is characteristic of Euripides' work (Arrowsmith 356). Jason and Medea, the initial lovers of the play, were antagonists by the play's end. Euripides sought to take the wholeness of the old "hero" and represent him divisively, thus diffused over several characters. Since Euripides chooses that his characters represent ideas, the paired antagonist Jason and Medea both represent the warlike modes of a divided c...

Dentex Corporation Case Essay

The problems and issues mentioned in the case Dentex Corporation are: 1. Issue related to corporate social responsibility 2. Issue related to promotional deceiving 3. Issue related to equal opportunity in workplace 4. Issue related to employee responsibility 5. Issue related to bribery 1. Issue related to corporate social responsibility One of the major issues mentioned in the case is about corporate social responsibility. Dentex Corporation came up with the styling new line of car, Rento. It was considered as a rushed project, thus they skipped preliminary survey. The design was dominated by style different from the other Japanese and European cars, which lead to the placement of fuel tank behind the rear axle (Dentex Corporation, PDF document). The crush test results showed that Rento was less crush resistant and according to Harley Strop, an engineer involved in the crush test mentioned that Rento needed modification before launching (Dentex Corporation, PDF document). The Dentex’s Product Planning Committee and the Vice President, Rodford approved the design and launched it without any modification. According to moral minimum approach which states that businesses are obliged to maximize profit not by causing harm but it is not constrained by the duty  to prevent harm (Corporate social responsibility, Power Point Slides). Though Rodford was informed about the failed test and required modifications, he did not take any initiatives because he did not want to increase costs, as they were competing against the inexpensive European and Japanese cars. Their main target was to be cost effective and maximize profit and they are not causing any harm directly by launching this design. On the other hand, the moral responsibility includes causing harm, enabling harm, allowing harm, providing an opportunity for harm or failing to prevent harm (Corporate social responsibility, Power Point Slides). Here, launching this accident prone car is definitely providing an opportunity for the drivers to get harm, undertaking the modifications would prevent the risk of harm, but the company refused to do so. This is an example of ignorance by the company which resulted the death of Mrs. Ray and serious injury of Richard. Considering the utilitarian analysis the audience who will be affected are the customers, employees and management of the company, local community members and the company itself. The impact of this decision on the customers is very dangerous, they might be victims of accidents like Mrs. Ray and her son. The result is serious injury, trauma or death. In case of customers, their life is in risk. The local community members, who will be driving around the defaulted car might be victims of accidents too. Whereas the company itself will be impacted by losing reputation due to the unsafe car, they might lose profit because of lost sales and lastly they might lose money in lawsuits against the accidents. The employees and the management of the company might lose motivation to work in the company, because of the unethical act of the company by being responsible of launching a defaulted car. Due to the loss in sales and profit, the employees might get reduced benefits. The only pro avoiding modification of Rento from the utilitarian perspective is that the company will make short term profit. The cons can be the risk of customer death or injury, other community members being victim of accidents and in the long term the company will lose reputation and profit and loss of money due to lawsuit payments. The result of the utilitarian analysis states that this is wrong. Here the risk is losing life which has no substitute, whereas profits can be made later or through other  sources. Considering the rule utilitarian perspective, if all car companies adapted these unsafe measures people will no longer feel safe in buying cars and driving them along with their children. The deontological ethics states that there are things that we must do as a matter of principle regardless of consequences (Moral standards, PowerPoint Slides). Here the Vice President, Rodford had to act on the best interest of the company in making profit and surviving the competition against European and Japanese cars. Therefore he ignored the fact of putting people in risk of accidents. The positive right test assists the wellbeing of the company and its employee by making sales and profit. Whereas the negative right test overrides the wellbeing of the customers and the community members with the risk of death. Again since life is irreplaceable and profit can substituted by other means, the action of the company is wrong from the deontological view too. The policy that Dentex Corporation should follow is strict rules and regulation for the Product Planning Committee regarding product safety. There should be more awareness raised among the employees and management regarding the ethical responsibility towards the customers and society as a whole. 2. Issue related to promotional deceiving Another issue mentioned in the case is the deceptive advertising. Since the image of Rento was hampered because of the accidents, Dentex decided to develop a manipulative marketing strategy. Their strategy included targeting the young male crowd between the ages of 16 to 24, who can be influenced easily. The experimental researched and focus groups showed that this targeted group is the risk takers thus they created an ad saying â€Å"The Little Carefree Carâ€Å" (Dentex Corporation, PDF document). This is manipulation of individual’s decision through psychological appeal which exploits instincts, personal motivator, conformity, anxieties and low self-esteem to guide behaviour (Marketing-promotion and placement, Power Point Slides). Their strategy also included targeting older consumers who care about safety by  endorsing the Rento by authority figures. These ads included actors as mechanics and engineers to endorse the Rento by giving it a thumps up and trusting their children with the car ((Dentex Corporation, PDF document). This act is considered as deception of consumers because consumers tends to be convinced by the ad and buy the unsafe car that they would not have bought otherwise. The utilitarian analysis shows that the affected audience are the company employees and the customers. Through the manipulative advertising the employees will be able to reach their marketing and sales target that will be beneficial for the profitability of the company. Whereas the targeted customer who are manipulated spend their money on the Rento, they bear the risk of accidents and like Mrs. Ray and her son, they suffer from injury and death. The company is solely responsible for this kind of advertising and the consequences. The pros of this act will be the company sales and profit whereas the cons will be the risk of young crowd driving the accident prone car. Thus from the utilitarian perspective the deceiving promotional activities are wrong because of the harmful consequences. The consequence here is about human lives, as mentioned above they cannot be substituted whereas profits can be substituted. Autonomy is about making rational choice that is undue pressure and manipulation where the choice results from emotional insecurity and social pressure (Marketing-promotion and placement, Power Point Slides). According to the deontological ethics point of view the act violates autonomy by manipulating through psychological appeal. In case of the positive right test, the ads assist the company’s marketing department to reach its promotional goals and lead the company to more profit and sales. Whereas in the negative right test, the ads assist in interfering the freedom of choice through manipulation making them choose the car that is a threat to their lives. Thus due to the risk of life, the promotional deceiving is considered as wrong from deontological perspective. The management should be well aware of the Canadian Code of Advertising Standards those exist and manage the company accordingly to avoid lawsuits.  The standards that imply are Accuracy and Clarity, Testimonial and Ads to Minors (Marketing-promotion and placement, Power Point Slides) 3. Issue related to equal opportunity Diane Ross, an enthusiastic and hardworking employee of Dentex Corporation made her way up to the important management ranks. She was assigned for a management position of Rento in Mexico, where she had to work under James Carr (The Dentex Corporation, PDF document). The issue here is in front of the Mexican clients James addressed Diane as â€Å"cute little assistant† and â€Å"our lady manager†, whereas her responsibility was more than what was shown to them. As a result she was bypassed for important matters related to authority (The Dentex Corporation, PDF document). James’s reaction to this matter was that Mexican clients don’t understand women at authority thus he portrays her to be inferior in front of Mexican clients only. This violates her legal rights, which are rights that are granted to employees by law or judicial ruling (Employee Right, Power Point Slides). It infringes her right of equal opportunity because she is not able to maintain her responsibility and authority that she is entitled to as per her position. On a different perspective this is also violating her moral rights, which are the rights that originate in respect owned to employees as human beings and that are independent of any legal or contractual obligation (Employee Right, Power Point Slides). This infringes her right to fair treatment as an employee because she is just there to show the clients that there is a lady assistant, she is being treated inferiorly. Considering the utilitarian analysis, the audience of this action are Diane and other female employees of the company. Since Diane is unfairly treated, she will lose her motivation to work for the best interest of the company. She will be stressed during work since there is disturbance in role of authority. She will feel powerless and as a result she might lose self-respect. The consequence for the other female employees might be losing motivation since they are seeing Diane fail despite her ability and hard work. Therefore the pros of this action is James maintaining an image of  having a female employee in front of the Mexican clients and the cons is Diane losing motivation and getting worse at her work performance. As a result of the analysis this is considered wrong because it violates her moral rights and effects in deteriorating her ability. The deontological ethical perspective shows that the action violates Diane’s autonomy by interfering in her work. The negative right test assist in Diane losing her productivity and performance, thus proving the action to be wrong. The management of the company should be aware of the employee rights to avoid affirmative actions, which refers to policies that take positive steps to alleviate unequal treatment (Discriminations and harassment, Power Point Slides). The company should have information session for executives and management for ensuring fair treatment of employees. 4. Issue related to employee responsibility Harley Strop, the engineer in charge of the crush test figured that the prototypes do not pass the fuel system integrity safety. When prototypes were struck from behind at 20/mph, the vehicle could not resist that and there was a fuel spillage. At one test, the fuel came to the driver’s compartment due to lack of separation (The Dentex Corporation, PDF Document). Harley mentioned these problems in the test reports and mentioned about the modifications but still the Rento got approved by the Product Planning Committee. The broader stakeholder view states that employees has relationship and responsibilities towards other parties as well rather than only their employers. The other parties’ in this case is the society, coworkers, professional community and also mainly the customers (Employee responsibility, Power Point Slides). Harley being the engineer (gatekeeper), felt responsible for the defaulted car and informed the Vice President about this matter. As gatekeeper’s lack of expertise puts the public in vulnerable state, they have duty and responsibility to use their professional knowledge for the betterment of the public (Employee responsibility, Power Point Slides). In view of the utilitarian analysis, the affected audience are the employee (Harley), the customers, the society and the company. Here the engineer, Harley will be demotivated because his professional justifications are overlooked. His skills are being questioned, making him feel like his work is of no value to the company. Also considering his fiduciary duty to the customers, he might feel responsible for risks that the car owners are bearing, though he is powerless in front of the vice president. The customers on the other hand are bearing the risk of accidents affecting them with injury or death like Mrs. Ray and her son. The society as a whole will be losing trust on engineers and car manufacturers because they are not providing them with safety. Lastly the company will be hampering its image and reputation and might be losing customers. Therefore the pros of this action will be the short term sales and profit but the cons will be employee demotivation, might result in employee turnover and also threat of accident for the customers. As a result of the utilitarian analysis, the act of ignoring Harley’s observation is wrong because of the dangerous consequence. Here the risk is the safety of public, their life is in danger, which is irreplaceable compared to the company’s profit. According to the deontological analysis the vice president is maintaining his duty and obligation towards the company of maximizing profit, regardless of the consequences. On the other hand, the employee’s autonomy was violated because his accurate report was ignored and not valued. As per the deontological argument managerial employees have expertise on their specific field, such as the engineer which the employer lacks, such as the Vice President. Since the employer’s property depends on the employees, the employees have obligation to look after the interest of the employers (Employee responsibility, Power Point Slide). Therefore Harley was doing the right thing by letting the Vice President know about the flaws, because he is obliged to work for the best interest of the company, its image and performance. The management should have strict regulations for maintaining safety practise. The Product Planning committee should not be able to approve any project which does not meet the minimum safety requirements. Since  gatekeeper build the trust among the company and the customers, their values and judgements should not be overlooked by any under skilled third party. 5. Issue related to Bribery This issue is related to giving and receiving gift considered as â€Å"bribery†. The Rento line had a high demand in Mexico, thus dealers and franchises competed and used unfair means to do business. These gifts ranges from Mercedes Benz to Rolex watch and cash payments of thousand dollars. When Diane was faced with this problem, she was told that it was an accepted way of doing business in Mexico (The Dentex Corporation, PDF Documents). The utilitarian analysis shows that the affected audience are Diane, the Mexican dealers, the executive in Mexico and the company. Through this from of gifts the dealers get the benefit of being favored and do more business with the company resulting in gaining profit. The executives of the company are receiving expensive gifts and money which result in higher living standard and motivation for better performance. The company overall is meeting its objective of sales and profit. Whereas Diane is not being comfortable adapting the work culture in Mexico. She is being demotivated and performance is being worse. One of the pro of the gift giving culture is that the executives get motivation to work and their living standard improves. The business is gaining profit and the dealers are getting business. The only con is that Diane’s work performance is deteriorating due to lack of adaptation in the new work culture. As a result of the utilitarian analysis the bribery is causing good to the maximum number of people and just troubling Diane only, so this is not wrong. If Rule utilitarian view is considered, the consequence of adapting this culture in Mexico might hamper its future business because they are being biased to the dealers who provide gifts, rather than using fairs means of trade. The deontological ethical analysis show that receiving the gifts is not a duty or obligation for the executives. Also it is not overriding anyone’s autonomy. The positive right test assist in better living standard for the executives and also assist the Mexican dealers to do more business. The  negative right test only affects Diane’s performance. Therefore, from the deontological perspective this action is right. As per policy changes, the company should not relocated employees to locations with different work ethics. Here Diane should not have been sent to Mexico, since the work culture is different from America. As a result what she thinks is wrong might be right in Mexican work culture. The company should more focus on recruiting for management positions from local areas rather than overseas. Citations Petrenko. A. Corporate social responsibility [Power Point Slides]. Retrieved from Lecture Notes Online Web site: https://moodle.yorku.ca/moodle/course/view.php?id=39261 Petrenko. A. Discrimination and Harassment [Power Point Slides]. Retrieved from Lecture Notes Online Web site: https://moodle.yorku.ca/moodle/course/view.php?id=39261 Petrenko. A. Employee responsibility [Power Point Slides]. Retrieved from Lecture Notes Online Web site: https://moodle.yorku.ca/moodle/course/view.php?id=39261 Petrenko. A. Employee rights [Power Point Slides]. Retrieved from Lecture Notes Online Web site: https://moodle.yorku.ca/moodle/course/view.php?id=39261 Petrenko. A. Marketing (promotion and placement) [Power Point Slides]. Retrieved from Lecture Notes Online Web site: https://moodle.yorku.ca/moodle/course/view.php?id=39261 Petrenko. A. Moral Standards [Power Point Slides]. Retrieved from Lecture Notes Online Web site: https://moodle.yorku.ca/moodle/course/view.php?id=39261 Petrenko. A. The Dentex Corporation [PDF Document]. Retrieved from Lecture Notes Online Web site: https://moodle.yorku.ca/moodle/course/view.php?id=39261

Air Asia Background

ALBUKHARY INTERNATIONAL UNIVERSITY FOUNDATION STUDIES PROGRAMME 2011-2012 ALBUKHARY INTERNATIONAL UNIVERSITY FOUNDATION STUDIES PROGRAMME 2011-2012 Assessment Task: Team Project (10%) Type of assessment: Four persons in a team Starting Date: Week 5Ending Date: Week 10 Learning Outcome tested: 1. LO1 – Explain the difference between data and information, the economics and problems associated with information. 2. LO2 – Distinguish between different types of technologies for acquiring , processing, storing, disseminating and communication data or information 3.LO3 – Discuss the various types of information systems that are in use by various organizations. Assignment Specification and Requirements : Currently, most of the organizations are prefer using Information System (IS) to organize and coordinate their data, Information and records. Information System is present to support the organizational activities. IS providing organizations with advantages as follow: * al low organization to increase market share/profit to better negotiate with suppliers, to compete with competitors * help in managing/keeping records, organizing information, analyzing data * help in make a better decision Assume that you work as a Manager at IT Department in your organization and you plan to implement new system for organization/department. The purposes of introducing a new system are to achieve organization needs and to improve performance of the organization. Requirements: As a Manager at IT Department, you need to prepare a report to the top management.The report is to propose/advice the top management about IS. The report should consist of: 1) Cover page with project title, subject name and code, student names and ID 2) Report should be in 10/15 pages 3) Includes table of contents and references 4) Computer-typed report The contents of your report should be as follow: 1. 0 Introduction 2. 1 Information/Background of Organization 2. 2 Business Strategy 2. 0 IT Arc hitecture 3. 3 Current method used in organization 3. 4 Explain why you need Information System in Organization 3. Describe the structure of IS 3. 0 IT infrastructure 4. 6 Identify IT components used to create and build IS 4. 7. 1 Hardware 4. 7. 2 software 4. 0 IT Personnel 5. 7 Staff involve in IT Infrastructure (e. g. IT Officer, Programmer, System Analyst, System Developer, IT Technician) 5. 8 Explain Roles and responsibility of IT Personnel 5. 0 IT Services (system used in organization) 6. 9 Detail Description about system 6. 10 Explain the function and services provided by the system 6. 0 Estimated Cost

Ways Of Preventing Maternal Death Health And Social Care Essay

A maternal decease is â€Å" the decease of adult females while pregnant or within 42 yearss of expiration of gestation, irrespective of the continuance or site of the gestation, from any cause related to or aggravated by gestation or its direction, but non from inadvertent causes † . [ 1 ] Many people die from pregnancy-related causes and over 90 % of them occur in developing or under-developed states. Reducing maternal mortality by 75 % by 2015 has been one of the United Nations Millennium ends. [ 2 ] The causes of maternal decease vary from infection to gestational high blood pressure to complications of insecure or unhygienic abortions and many more. Many developing states lack equal wellness attention and household planning. Basic exigency obstetric intercessions, indispensable household planning methods, adequate wellness attention are far from the range of a pregnant adult female in a underdeveloped state. Forty-five per centum of postnatal deceases go on within the fir st twenty-four hours itself and little more than 60 % occur during the first hebdomad. Of the estimated 211 million gestations, 46 million consequences in induced abortions, more than 50 % of these abortions are insecure and do 68,000 deceases yearly. [ 3 ] The International Safe Motherhood Conference was held in Kenya in 1987. It brought to the attending of the universe communities of the annihilating effects of lifting maternal mortality rates in developing states and officially established the Safe Motherhood Initiative. The primary purpose was to diminish maternal mortality by 50 % by 2000, besides conveying to the attending of the planetary community the quandary of pregnant adult females. In the beginning patrons, United Nations ( UN ) bureaus and authoritiess of states focused on the improvement of prenatal attention, preparation of birth attenders, since these schemes failed, the universe reaffirmed its committedness in 2000 and stipulated a decrease in maternal mortality of 75 % by 2015. [ 2 ] Target 5.A: Reduce by three quarters, between 1990 and 2015, the maternal mortality ratio 5.1 Maternal mortality ratio 5.2 Proportion of births attended by skilled wellness forces The lending factors to maternal mortality in most developing states circulate around 3 holds. [ 4 ] The first hold would be that of the female parent, the household or the community who fail to acknowledge an at hand job or life -threatening status. [ 4 ] Many deceases occur within first 24 hour of postpartum. In most rural communities births occur at place with unskilled attenders who do non hold the accomplishment to find and forestall serious results and medical cognition to name and move on their complications. The 2nd hold would is the that in accessing a wellness attention installation. [ 4 ] It can be either due to hapless route conditions, deficiency of equal transit or even due to locations of these installations. The 3rd hold is the health- attention installation itself. [ 4 ] Resource -poor states with their fragile wellness attention systems and installations which do non hold much needed engineering or services necessary to supply critical attention. Due to inefficient i ntervention, and deficiency of accomplishment and supplies many adult females die each twelvemonth. CONCEPTS AND PROGRESS The highest Numberss of births per twelvemonth ( 27 million ) in the universe takes topographic point in India. [ 4 ] It has a maternal mortality of about 300-500 per 100,000 births and about 150000 maternal deceases take topographic point every twelvemonth in India, which is about 20 % of planetary maternal decease. [ 5,6 ] The calamity is these deceases are that they are mostly preventable. Therefore India ‘s proficiency in the decrease of maternal wellness is critical to the planetary accomplishment of Millennium Development Goal 5 ( MDG 5 ) . Based on grounds, intercessions for cut downing maternal mortality should strategically aim the chief causes of maternal decease. EMERGENCY OBESTERTIC CARE ( EMOC ) EMOC is one of the most cost effectual schemes implemented to cut down maternal deceases. [ 7 ] As it has been found that many maternal deceases occur due to obstetric exigencies that erupt all of a sudden at the oncoming of labour or instantly after. Availability of EMOC services in India is extremely lacking due to miss of focal point and limited direction capacity. EMOC was non successfully implemented and the authorities does non supervise how they function. The official attack is to advance institutional bringings and develop community wellness attention. It is doubted that this scheme will hold any consequence as bulk of bringings in India take topographic point at places in distant small towns. In 1992 India launched its first Child Survival and Safe Motherhood plan followed by Reproductive and Child wellness in 1997. [ 8 ] The former plan aimed at advancing medical aid at bringing, proviso of sterile bringing kits and beef uping referral units that deal with high hazard and o bstetric exigencies through Emergency obstetric attention ( EOC ) .The latter plan aimed at direction of unwanted gestations and one of their chief purposes was to supply quality integrated and sustainable primary wellness attention services to adult females of generative age group. [ 8 ] Recently The National Rural Health Mission was launched in 2005 that aimed to specifically make the households populating below the poorness line with much required wellness services. Besides, new reforms which aimed at developing small town wellness attention workers and advancing institutional bringings were to be patronized. [ 9 ] Under the NHRM a new strategy known as `janani express ‘ was launched in a province called Madhya Pradesh to supply nonstop free transit installations to pregnant adult females to wellness attention centres and infirmaries in rural parts thereby guaranting best possible attention when pre and post- bringing exigency conditions would originate both for the female parent and the baby involved. [ 10 ] ANTENATAL, INTRA NATAL AND POSTNATAL CARE The consensus among international organisations and India is that maternal quality attention is required throughout a adult females ‘s generative life. From planing inducements to increase results during from ante-partum period through intra-partum to postpartum period. Promoting maternal and child wellness has been an built-in of the Government of India. Safe maternity and Child wellness services were incorporated into the Reproductive and Child wellness plan ( Ministry of wellness and household public assistance 1997,1998b ) .The of import components of these plans include supplying prenatal attention, which includes at least 3 prenatal attention visits, Fe prophylaxis for pregnant and breastfeeding female parents, observing and handling anaemia in female parents, two doses of lockjaw toxoid vaccinum and direction and referral of bad gestations. Encouragement of institutional bringings or place bringings assisted by trained wellness forces was advocated. Supplying postpartum attention including three postpartum visits. Assorted intercessions such as attempts to turn to and handle postnatal bleeding and infections by supplying Pitocins and antibiotics in wellness attention installations have been implemented. Besides manual remotion of placenta, blood transfusion, hysterectomy processs, intervention of eclampsia with antiepileptics h ave been addressed. [ 11 ] Midwife In pre independent India, many efforts were made for bettering safe obstetrics accomplishments. From puting up an Advisory commission on Maternal mortality in India to constitutions of a `dai ‘s † ( obstetrics ) school in Amristar in 1980. However, the focal point on safe maternity and skilled aid shifted when India adopted new policies. In 1960, to supply indispensable maternal and kid wellness services, India created a model of two twelvemonth trained rural accoucheuse ( ANMs ) .Their appellation as â€Å" auxillairy † unluckily threatened their position and map as accoucheuses though they well fitted the definition of a skilled birth attender. Majority of the ANM ‘s lacked the needed cognition and accomplishments to supply maternal attention and support. Under intense authorities force per unit area, The INC ( Indian nursing council ) revised the ANM preparation class, and the function of ANM changed from a maternal wellness attention worker to household p lanning and immunisation ( 1966 ) .Abolishment of institution-based accoucheuses and replacing them with general nurse accoucheuses led to annulment of these preparation plans that were entirely set up for obstetrics. These general nurses were alternated between sections of the infirmary and are besides automatically registered as accoucheuses. Since most births in India are domiciliary bringings, the demand to supply skilled birth attending at community degree is high. [ 12 ] Besides, in certain countries such as the province of Tamil Nadu, hard currency inducements were provided in a strategy aiming adult females under poorness line known as the Dr. Muthulakshmi Reddy Scheme to assist adult females back up themselves during gestation period, childbearing and postal natal period through nutrition and equal conveyance. [ 13 ] HEALTH CARE SYSTEM AND POLICIES IN INDIA Improved health-care system ensures decrease of maternal mortality, thereby bettering the general wellness of a state. Measuring and measuring the advancement a state makes poses a challenge. The authorities of India has been implementing assorted jobs to undertake these issues. In 1997, the Reproductive and Child wellness ( RCH ) plan was launched aimed at universalising immunisation, prenatal attention and skilled attending during bringing. Reduction maternal mortality was an of import end RCH-2 that was launched in 2005. Incentives were given to staff to promote round the clock OBs services at wellness attention installations. [ 11 ] The National Rural wellness mission ( NRHM ) which was formed in 2005 aimed at beef uping wellness attention systems in rural countries. Under NRHM, the Janani Suraksha Yojana ( JSY ) plan, the pregnancy benefit strategy, was introduced in 2005, hard currency aid was provided to adult females who deliver in wellness installations. [ 9 ] NGO ‘s s uch as SAHAYOG are working to advance maternal wellness through partnerships with other organisations to increase community adult females ‘s entree to maternal wellness services, besides to advance adult females generative rights. To carry through these aims the Maternal Health and Right plans uses human rights-based attacks through instance certification, runs research, monitoring, protagonism and policy shapers, and media. This plan seeks to understand worlds of maternal wellness. They work at province degree with the aid of Women ‘s Health Rights Forum ( Mahila Swasthya Adhikar Manch ) in raising consciousness of maternal wellness services of rural adult females, at the national degree in edifice alliances around interest holders i.e. adult females, wellness service suppliers and policy shapers for bettering maternal wellness and at the international degree by join forcesing among safe maternity and human rights organisations from around the universe. [ 14 ] Target 5.B: Achieve, by 2015, cosmopolitan entree to reproductive wellness 5.3 Contraceptive prevalence ratey 5.4 Adolescent birth rate 5.5 Antenatal attention coverage ( at least one visit and at least four visits ) 5.6 Unmet demand for household planning Over the decennaries there has been a significant addition in the demand for consciousness of generative wellness in India to control the of all time turning birth rate. In 1951, The Family Welfare Program was set up with an aim of cut downing birth rate and doing it consistent with the demand of national economic system. Besides to confirm the authorities committedness towards the citizens availing generative wellness attention services. Due to increase in fiscal investings of the authorities, assorted plans covering with immunisation, gestation, bringing and preventative and healing wellness has been provided. In order to cut down the birth rate, rubbers and unwritten preventives pills were provided free or sold at subsidised rates. Intrauterine devices such as CU-T were supplied free of cost to all the provinces. [ 15 ] A strategy known as the Sterilization beds strategy was introduced in 1964 in order to supply installations like tubectomy operations in wellness attention centres when instances such as these could non be admitted due to miss of beds. Besides No-Scalpel Vasectomy Project is being implemented to assist work forces follow male sterilisation and therefore implementing male engagement in the race to restrict of all time turning birth rates. [ 16 ] The Integrated Child Development Scheme ( 1975 ) provides supplement nutrition, wellness attention medical examinations before and after bringing and wellness and nutrition instruction to pregnant adult females and chest eating female parents. [ 17 ] Many strategies were introduced with purposes of puting wellness stations in slums countries and supplying referral services affecting distribution of preventives. The 90 ‘s witnessed a alteration in the quality of household planning services, use of contraceptive method etc. During the fifth five twelvemonth program, the Indian authorities designed schemes to advance and actuate household be aftering methods with the aid of an advertisement bureaus of India which was immense measure in a conservative society like India. At the start of the millenary, India aimed at cut downing the birthrate rate by presenting inducements such as providing preventives. India claims to be the first state in the universe to establish a countrywide plan by providing prophylactic devices to restrict the population growing. Many ends from bettering poorness, detaining matrimony, honoring Panchayats and Zilla Parshads for their function in universalising the little household norm, advancing literacy plans, accomplishing decrease birth rates were brought approximately. Besides hard currency inducements were provided to female parents who have their first kid after 19 year of age, honoring twosomes who come below the poorness line if they decide to get married after making legal nubile age of 21. Decision India has shown singular advancement in cut downing maternal mortality by presenting clever alterations within the bing model of organisational set-up, resources and restraints. Overshadowing political precedence and constitutional policies of province authoritiess to cut down maternal mortality has been a steering force. India is traveling easy towards accomplishing mark of MDG 5, but to accomplish them within the stipulated clip bound, it will necessitate to speed up gait of intercessions, despite stray illustrations of advancement, national and planetary attending to maternal and child wellness. REFRENCES [ 1 ] The International Classification of Diseases, Injuries and Causes of Death – 9th alteration ( ICD9 ) [ 2 ] World Health Organization ( WHO ) , authorsyThe World Health Report 2005: Make Every Mother and Child Count.yGeneva, Switzerland: WHO ; 2005. [ Accessed June 25, 2008 ] .http: //www.who.int/whr/2005/whr2005_en.pdf. [ 3 ] 1.yUnited Nations, authors.yUN Millennium Development Goals Web site.y [ Accessed June 25, 2008 ] .http: //www.un.org/millenniumgoals/ [ 4 ] 3.yMaternal United Nations Population Fund ( UNFPA ) , authorsyMaternal Mortality Update 2002: A Focus on Emergency Obstetric Care.yNew York: UNFPA ; 2003. [ Accessed July 7, 2008 ] .http: //www.unfpa.org/upload/lib_pub_file/201_filename_mmupdate-2002.pdf. [ 5 ] Maternal mortality in India: 1997-2003. Tendencies, causes and hazard factors. New Delhi: Registrar General ; 2006. [ 6 ] National Family Health Survey ( NFHS-2 ) Key Findings. International Institute for Population Sciences ; 1998-99. p.12. . [ 7 ] Maine D. Safe maternity plans: options and issues. Columbia University ; 1993. [ 8 ] Ved RR, Dua AS. Review of adult females and kids ‘s wellness in India: focal point on safe maternity [ Background paper for â€Å" Burden of Disease in India † ] . National Commission on Macroeconomics and Health Publication, India ; 2005. [ 9 ] National Rural Health Mission model for Execution 2005 – 2010. New Delhi: Ministry of Health and Family Welfare, Government of India ; 2005.yy [ 10 ] Janani Express Yojana: Madhya Pradesh, hypertext transfer protocol: //india.gov.in/citizen/health/viewscheme.php? schemeid=2055 [ 11 ] The National Child Survival and Safe Motherhood Programme. Ministry of Health and Family Welfare, Government of India, 1992.yy yy [ 12 ] y Mavalankar D, Vora K. Changing function of subsidiary nurse accoucheuse in India. [ 13 ] World Health Organization Regional Office for South East Asia, 2009. Safer Pregnancy in Tamil Nadu: From vision to Reality 2009 [ 14 ] SAHAYOG, hypertext transfer protocol: //www.sahayogindia.org/ [ 15 ] Family Welfare Programme in India, hypertext transfer protocol: //mohfw.nic.in/dofw % 20website/family % 20welfare % 20programme/intro.htm [ 16 ] Family Welfare Programme in India, No-Scalpel Vasectomy plan, hypertext transfer protocol: //mohfw.nic.in/dofw % 20website/family % 20welfare % 20programme/nsv/intro.htm [ 17 ] Integrated Child development Services ( ICSD ) Scheme, hypertext transfer protocol: //wcd.nic.in/icds.htm