Principal barrier to nurseconsumer partnerships Essay

Principal barrier to nurseconsumer partnerships - Essay Example The elderly patients on the whole require more compassion, concentration and patience from the nursing staff to get their message across. There are many factors that increase the difficulty in communication between the nurses and the elderly. Patients perceive good communication as critical to the delivery of health care. (Adiar, 1994, Young, 1995) The common patient barriers to communication involve impaired hearing and vision, difference in the way of acting and verbal expression from the younger generation, cognitive and memory problems, physical problems, and environmental factors such as noise or poor lightening. (Park and Song, 2004) Whereas the common nurse related barriers have been assessed to be stereotyping, poor articulation, and excessive use of medical terminologies. (Lubinski and Wellan, 1997) Many strategies have been described by nurses as being helpful in communication with patients who have verbal difficulties. The cases like of May usually require non verbal communication techniques along with verbal communication. Non verbal communication comprise mainly of seven indices. These are facial movements, gaze, touch, gesticulation, interpersonal spacing, posture and odor. (Barker, 1963, McBride, 1964, Scheflen, 1973, Henley, 1977, Argyle, 1994) Nurses report looking at the patient and picking up clues such as facial expressions, eye gaze, and body language are extremely helpful. Another system is the yes and no system, where by the patient answers to the questions via head nods, eye blinks and foot taps etc. (Hemsley et al, 2001) Watching for expressions on the face of patients such as relief expressions, repeating the questions to ascertain the yes or no response, rephrasing questions, adding animation or signs, and using pen and paper and pictures to communicate ideas have also been regarded as very helpful in achieving communication. (Hemsley et al, 2001) Communication between the nurses and the patients can be improved significantly if nurses were trained to pick them in their surroundings. Nurses should develop an interest in caring for the elderly, since this will improve the overall attitude of the nurse towards providing care. Nurses should provide confidence to the patients so as to allow "disclosure" of patient's weaknesses. (Park and Song, 2005) The removal of physical environmental barriers will also help in better communication development. Many of the older patients do not respond well to the hospital environment. This problem can be alleviated if the nurses introduce and explain the hospital environment, so as to increase familiarity. (Park and Song, 2005) The problem of generation gap can be minimized by educating the nurses of the perceptions of the patients and giving individual nurse care to the patients. (Park and Song, 2005) References Adair L. (1994) The patient's agenda. Nursing Standard 9, 2023. Argyle M,1994 Bodily Communication,2nd Edition, Methuen, London. Barker, RG,1963.The Stream of Behavior, Appleton-Century-Croft, New York Hemsley, Sigafoos, Balandin, Forbes, Taylor, Green, Parmenter, 2001 Nursing the patient with severe communication impairment Journal of Advanced Nursing 35(6), 827835 Henley NM, 1977 Body Politics, Power, Sex and Non verbal Communication. Prenctice Hall,

NaCl solutions Essay Example for Free

NaCl solutions Essay The different concentrations of NaCl solutions led to the net movement of water molecules in the samples through osmosis. The samples soaked in higher NaCl concentrations, 0. 75 M and 1 M, slightly increased in mass due to less absorption of water. Samples soaked in less NaCl concentrations, on the other hand, became bulky due to considerably high absorption of water. As discussed by Bowen (2000), water molecules flow from the solution with low solute concentration to the part with higher concentration of the solute. Thus, there was a higher net water movement towards the fruit in solutions with low NaCl concentrations than in solutions with high NaCl concentrations. Therefore, water flows in response to the differences in molarity across a samples’ membrane. When sufficient water molecules moved to equalize the NaCl concentration on both sides of the membrane, equilibrium is reached and the net flow of water ceases. The Effect of Solute Concentration on Plant Cells The process of substance’s diffusion across the cell membrane is called osmosis. Osmosis is important to plants because low water content in their cells causes withering. This happens when water moves out of the cells by osmosis. Without enough water there is little pressure inside the cells (turgor pressure) through the vacuoles, thus, the plant sags. By, watering the plant, its cells become engorged with water, giving a firmer body for the plants. The Effect of Solute Concentrations on Red Blood Cells When red blood cells were placed in distilled water, it rapidly absorbed water until it bursts (plasmolysis), hence, cloudy appearance was observed. The distilled water represented hypotonic solution, hence, its molecules moved into the cells. This is the reason why plasma, the liquid portion of our blood is made of water with dissolved salts and proteins to prevent the unnecessary gain or loss of water by our blood cells. Discussion and Conclusions Diffusion in a Solid and in a Liquid Based on the results of this experiment, the rate of diffusion of solid particles is affected by its molecular weight. Since methylene blue has a higher molecular weight than KMnO4, it diffused slowly. The medium on which the particles diffuses, also affect the rate of diffusion. Liquid medium favors diffusion more than hardly vibrating solid particles. This is the reason why KMnO4 diffuses faster in liquid medium than in agar. Moreover, the temperature which denotes kinetic energy of the particles affects the particle movement. Particles in high temperatures or with high kinetic energy, move and diffuse faster that particles in low temperature. The Effect of Solute Concentration on Plant and Animal Cells The net movement of materials in and out of the cell is affected by the concentration of the solute. Based on concentration gradient, water flows from area of low solute concentration to region of high solute concentration. Thus, when the plant cells were exposed to a solution of low solute concentration (hypotonic), water flowed into the cell. The swelling of elodea plant in distilled water is an indication of the high solute concentration in its cells. Meanwhile, the cloudy appearance of the red blood cells in distilled water indicates plasmolysis or bursting due to the excessive absorption of water. The cell membrane protected the plant cells from bursting. References All About Agar. (n. d. ). Science Buddies. Org. Retrieved October 30, 2008, from http://www.sciencebuddies. org/mentoring/project_ideas/MicroBio_Agar. shtml Bowen, R. A. (2000). Osmosis. Retrieved October 30, 2008, from http://arbl. cvmbs. colostate. edu/hbooks/cmb/cells/pmemb/osmosis. html McCandless, Jr. J. R. (1997). Diffusion, Osmosis and Cell Membranes. Science Education Connection. Retrieved October 30, 2008, from http://biology. arizona. edu/sciconn/lessons/mccandless/reading. html Senese, F. (2007). Matter. General Chemistry Online. Retrieved October 30, 2008, from http://antoine. frostburg. edu/chem/senese/101/matter/index. shtml

Macbeth - The Breaking Ball Of Clay :: essays research papers

A conscience and will power are all things we develop over a period of time. You are born pure, like an unshaped ball of clay that is just waiting for a sculpture to shape you. Everything you come into contact with, everyone that helps you grow up and everyone one that you meet seem to take a turn on how you are going to turn out in life. You, a ball of clay is shaped and the person you are today is formed. Although many things change through life, some traights you never thought you had may become apparent or you might acquire new ones. Such is the case with William Shakespeare's Macbeth. The lead character of this play is faced with many decisions and tempted by greed for the throne of Scotland. Many factors affect Macbeth and he slowly rips, committing himself to evil. Banquo and Macbeth meet three witches after defending Scotland against a rebellion. These witches represent evil and they are messengers of the devil. They are one of the factors that affect Macbeth and cause him to enter into a life of evil. They had fought nobly and were very excited. They could not believe their eyes and ask if they had "eaten from the insane root" and were having hallucinations. The witches prophesize that Macbeth, Thane of Fife will soon earn the title, Thane of Cawdor and after that become king of Scotland. Macbeth is "wrapt" in thought about this. At first he wonders if this oracle has any merit. But the true thought of it makes him wonder and starts his early thoughts of conspiracy. He expresses these thoughts to his wife, Lady Macbeth, in a letter. Macbeth rides in a hurry to get home on his horse to talk to Lady Macbeth about her thoughts on the matter. She is totally convinced that Macbeth should kill the king and take his thrown. However Malcolm, the King's son, has already been crowned Prince of Cumberland. Macbeth sees this and drops most thoughts of conspiracy. Lady Macbeth sees this and convinces herself to convince him to commit this crime. She uses a bombardment of arguments to do this against Macbeth. She questions his man hood, and talks about what she would do if she were in his position. Ruthlessly describing scenes of a hardened heart, Lady Macbeth becomes the major factor on Macbeth's decision.

Prospero and Ariel Essay

   She just wants to be. This is why I want Lady Macbeth to show her emotions quite clearly when she is telling the spirits to take her emotional ways. I want her to be yelling these things and perhaps crying as she says to take all these things away from her. As soon as she says â€Å"Come, you spirits† I want her to drop to her knees with her hands spread out above her head, beckoning them to come to her. Lastly when she says â€Å"to cry, ‘Holy, hold,’ I want her to just cry silently holding herself tightly, her head down. This would have intrigued both Elizabethan audience as well as today; all though she wants to be apart of evil spirits and kill someone who in Elizabethan times would have been chosen from God, which would be a sin above all sins, not only to kill, not only to trust the witches but to kill somebody appointed from God would be blasphemy. But she would still have emotion showing that she is still human. After this soliloquy I want fog to immerse her to represent the evil that is folding around her and I want the lights to go out. When the lights come back on I want her to be in perfect condition, like it had never had happened. This is when Macbeth will enter. In this first section of the play there are certain words I need the actress to put extra emphasis on. We know that Lady Macbeth is controlling, evil, power-hungry, and a temptress. This is why during this scene I want her to say â€Å"Thus thou must do, if thou have it† hissing the words, and grinning slightly to herself. This represents how she is plotting her evil ways to kill Duncan. Also when she says â€Å"bear welcome in your eye, your hand, your tongue: look like the innocent flower But be the serpent under ‘t† I want her to have one hand on Macbeth’s face tracing over it and another hand around his waist, very close into him. I want her to make serpent loud and very clear for it is very important. Elizabethans are very religious as noted before, but the serpent is a representation of the serpent in Adam and Eve. Where it deceives Eve and makes her eat the apple. Elizabethans would be fearful of snakes and they would have dark and evil aspects associated with this animal. Which is why their must be great emphasis on it. I do this to emphasize her control over Macbeth, by touching him and to show him how to manipulate his face, but also how she uses her sexuality to make him do so. Lady Macbeth has the last words in this scene, this shows her power over Macbeth and how she is the one leading. Now Shakespeare tends to keep the last lines a rhyming couplet to summarize the scene. This one though does not fit this pattern, it ends with â€Å"Leave all the rest to me. † This is to emphasize that Lady Macbeth is going to be the one to kill Duncan. This sentence is very important for she also cuts off when Macbeth says â€Å"We will speak further,† this shows how Lady Macbeth is controlling Macbeth; she is giving him no choice. This relationship bond would have also intrigued Elizabethans at this time. Not only was she condemning herself to eternal damnation she also was being the man in a relationship. Woman Elizabethans would have been thought to just smile and give men children, while cooking and cleaning. Lady Macbeth defies this view on woman, for she controls her husband and tells him exactly what to do. While in today’s society this would be almost considered normal that she had some power in the relationship. Later on in the play we see a gradual change in Lady Macbeth. The scene where I feel there is the most contradictory to what we first see of her is in act 5 scene One. In this scene we see Lady Macbeth’s mental state be torn and how she goes into madness. She is sleep walking, and dreaming of the murder of Duncan. Before Lady Macbeth even enters the stage, she is already being talked about behind her back, by people who had once been a lower status then her. This immediately shows Lady Macbeth has lost her status, and control. When Lady Macbeth enters the room, she is holding a candle. This is very significant because it shows how Lady Macbeth is afraid of the dark, and in this case the dark is associated with evil. For this reason I want Lady Macbeth to be holding the candle very close to her bosom and protecting it from the wind or any draft. She must seem very close to it and must not let it out of her sight. When she says â€Å"Hell is murky† I want her to say it extremely slowly with her eyes closed and her face in pain while her hands wrapped around herself. I pay close attention to this because it now shows how Lady Macbeth who once did not care of hell, is now scared of it. I want her hands wrapped around her for this particular sentence to show how she is alone and vulnerable as well as her eyes closed. This further proves that she does have a conscience. This scene is very significant to the audience to see such a change in Lady Macbeth. I would need Lady Macbeth to not look at anyone straight in the eyes; she would have to seem in another world. For she is, she is dreaming. Her hair would probably be tousled to further indicate her inability to keep up with reality, slowing falling into her own little world. We see her trying to rub the blood off her hands (which in reality is not there), we know this for the gentlewoman says â€Å"washing her hands; I have known her continue in this a quarter of an hour† and Lady Macbeth says â€Å"Yet here’s a spot†. By spot Lady Macbeth refers to Duncan’s blood on her hands and in her mind she cannot get it off, it’s a stain on her conscience. Her conscience is controlling her, doing exactly what she didn’t want to happen in the first place. She wanted control; she wanted to be able to do this without caring about the death of men yet she goes into madness from doing it. This part is also in straight relation to when Macbeth killed Duncan, for he had said that there was blood on his hands, â€Å"Will all great Neptune’s ocean wash this blood Clean from my hand? † But at that point of time Lady Macbeth had taken it literally, and told him to wash his hands, â€Å"A little water clears us of this deed;†. While now she now see’s how it never goes away no matter how much she scrubs. Lady Macbeth feels as if she is a murderer and what she has done cannot be undone. But also to this self hatred and regret she also believes she has made a monster as well. She says â€Å"Thane of Fife had a wife: where is she now? † Shakespeare draws immediate attention to this sentence for it’s a rhyme. Shakespeare is emphasizing how Lady Macbeth knows Macbeth killed her, and that this killing had also helped with the tearing of her conscience. She feels that she created this beast and that it is her fault that the wife of the thane of fife is dead. I want her to say these words shaking her head and crying, to show how much that this one death has affected her more because she did not want her to die. During this scene Lady Macbeth now speaks in prose. This shows how Lady Macbeth has a loss of control and status. It is also very highly punctuated this forces the actress to speak in a broken fashion, which reflects Lady Macbeth’s state of mind. I want the actress to embrace this and speak with lots of different paces and pitches. I don’t want her to speak with anything flowing, every word should b disjointed almost, especially when she repeats what she said in the earlier scenes such as â€Å"Fie, my lord – fie! A soldier and afeard† and also â€Å"Here’s the smell of the blood still: all the perfumes of Arabia will not sweeten this little hand. Oh! Oh! Oh! â€Å", which related to what Macbeth had said before â€Å"Will all great Neptune’s ocean wash this blood Clean from my hand? No, this my hand will rather The multitudinous seas incardine, Making the green one red. † I perceive this as a very sad scene. The Doctor’s last words in the scene make us pity Lady Macbeth. Elizabethans would have seen Lady Macbeth almost as a devil, today even we would have seen Lady Macbeth particularly evil, but in this scene this perception of her transforms into pity and sorrow for her. We see her being tortured by her wrong doing. The Doctor says â€Å"Still keep eyes upon her†, he talking about God to take care of her and to forgive her of her wrong doing and make her soul at peace. The Doctor knows what she has done, for Lady Macbeth in her dream state is spilling the murder. Even with this he asks for God to look down upon her and protect her from herself. These lines he speaks would have to be much emphasized with a lot of sadness in his tone of voice. Perhaps after his lines Lady Macbeth could drop to her knees and start frantically rubbing her hands with desperation to further make the audience have a touch of heart for Lady Macbeth. All though I think today’s audience might only slightly pity Lady Macbeth, while in Elizabethan’s times not at all. Elizabethan’s would be glad that Lady Macbeth is in pain and is suffering from her wrong doing, and they would of thought that if you do evil, God will punish you.

Rjft Organizational Management Task 2

Organizational Management RJFT2 Task 2 A1. The Utah Symphony was recognized as a Group II orchestra. Group I and Group II are distinguished by the endowment amount and level of annual expenditures. For the year of 2001-2002, the average endowment for Group I orchestras was around $76 million and $8. 8 million for Group II orchestras. The Utah Symphony came in just shy of $12. 2 million in 2000-2001 and was projected to be upwards of $13. 7 million for 2001-2002. That being said, the Utah Symphony was considered to be at the top end of Group II symphony orchestras in the United States (Ager & Delong, 2005).However, even with these strengths within the symphony, prior to the proposed merger of the two organizations, the Utah Symphony’s financial state was declining. There were several factors due to the weak financial state. The musicians were part of a union, which negotiated a contract requiring high salaries, benefits and annual pay increases, which would cause the organizati ons expenses to increase. So, while revenue was projected to increase, this was offset by the increase in expenses. The cash balance was $116,308 in fiscal year 2000-2001 and projected at $2,042 for the following year, yet another financial weakness.In order to ensure a successful start of the merger, Anne would need to would need to come up with a plan. She could start by addressing the musician’s salaries. By referring to the board, as well as union leaders, Anne can learn about the requests specifications of the last negotiation. When presenting a new contract, she can influence the musicians to either take a lower wage or not to take a pay increase by showing them the income statement and explaining that the life of the organization is dependent on cutting costs and increasing revenue.Through this, she can show how the organization will not be able to operate at a surplus if expenses continue to increase, offsetting the revenue earned. Eliminating pay raises could be pres ented as a temporary fix, or worst case scenario (assuming the organization would survive on its own without the merger and the musicians would be able to keep their jobs), wages could be decreased. Through this approach, she can show them that the success of the symphony and them keeping their jobs are dependent upon each other, but changes need to be made. In response to the increasing expenses offsetting he revenues, Anne could research their fundraising opportunities to determine what it is they do well and what could be improved. She can use fundraising ideas that work for her current organization as well as from the past. As there are financial strengths and weaknesses of the Utah Symphony, that applies to leadership as well. The organizations greatest strength in leadership is with Lockhart. Lockhart is known as one of the top rated conductors and his relationship with the musicians is very healthy. They look to him to support the group when decisions are being made.While thi s is strong, the board also appreciates and respects the leader, not wanting to compromise the relationship they have with him. Strength about this group is that Scott Parker, chairman of the board, realizes the difficulties the group is facing and cares enough to do something about it. While the symphony has great leaders, there are also some weaknesses involved. It’s possible that Lockhart’s focus is geared too much on the musicians and not enough on the survival of the organization. Parker is scheduled to move to New York and will be replaced by Peterson mid-merger.This could cause some confusion or instability due to lack of initial involvement on Peterson’s part. Another weakness is that there is no CEO. This organization needs a well defined leader to succeed. Anne will obviously have some leadership obstacles to overcome to ensure the successful start of the merger. Anne will need to convince Lockhart that while it is important to have the relationships h e has with the musicians, it is important that this does not block his vision of the overall organization. He is a leader of the group and should focus on the well being of the organization.She can do this by showing Lockhart that the two (musicians and organization) are dependent upon each other, without musicians, there would be no symphony; likewise, without no symphony, there would be no jobs for the musicians. Also, with Parker moving to New York during the middle of the merger, Peterson will have some catching up to do. Anne should meet with Peterson periodically if possible before he joins the team full-time. She should also provide him updates as the process continues via face to face meetings, emails, phone calls, etc. Once he is full time, the merger should be his primary focus.Anne should also introduce him to Bill Bailey so that he can gather input from someone at the same level. In addition to that, Ewers should request ongoing open communication with Parker as a refere nce to help ensure the start of the merger is secure. A2. Unlike the financial and leadership status of the symphony, the opera appears to be in a much healthier state. Financially, the total revenue and contributions totaling approximately $5 million far outweighs expenses, leaving a surplus of $582,409 in fiscal year 2000-2001 and is projected to continue the same trend in the following year.Not only do they have a solid surplus, the opera is also financially stable in terms of assets. The large costume inventory and 2. 9 acres of land accumulate to roughly $4. 8 million in assets. Due to the strong financial state, no weaknesses were identified. In order to maintain the organization’s current financial state, Anne should be proactive and continue to coordinate fundraising, and seek funding through other areas. If the merger were to take place, the amount of performances would increase, boosting attendance and sales as well as overall revenue. Just as the financial state of the opera is healthy, the leadership is as well.Anne has brought with her many accomplishments throughout her past experiences. While holding the general director position of Boston Lyric Opera, she was able to retire a $450,000 debt that was passed on to her from her predecessor. While there, she also built an endowment fund as well as increasing the number of productions from one to three. Anne also held the role of assistant director of both the San Francisco Opera and Canadian Opera Company. Within the USA and internationally, she has had the opportunity to act as stage director for more than 60 opera productions.During her 11 year tenure at UOC, she grew the organization’s annual budget from $1. 5 million to $5 million. Anne has a record of being successful at fundraising and is admired by both the opera and symphony boards. With this strong leadership, Anne will have lots of insight on how to address situations that come her way, based on her previous experience. The o ne weakness that is displayed is the resignation of Leslie Peterson. Leslie is the daughter of Glade Peterson, founder of the opera and is director of operations.Due to her disagreeing on the direction that the management is taking and her concerns about the merger, she resigned. To ensure a successful start of the merger, Anne has a few options. If the organization values Leslie and doesn’t want to see her go, Anne could meet with her and explain the plans for the merger. She could reassure Peterson that what her father built would remain the foundation of the organization going forward as it is built upon. Another direction Ewers could take would be to promote someone from within or hire a new addition to the team to replace Peterson.By replacing her, someone with a positive, supportive attitude that is excited and eager about the new merger would be a good fit for the combined groups. Anne could even look at replacing her with someone from the symphony to gain further trus t and respect from that group. With very little leadership weakness, this is one less thing Anne has to worry about. A3. The Utah Symphony could be considered as having a combination of two different cultures, create- looking to grow and expand, and collaborative- having an extended family feel.However, the collaborative culture best fits this organization. In organizations like this, employees work closely with one another. Employees can look to their leaders as supportive figures and feel fulfilled and safe with the work they do (Kelly, 2010). An example of this is Keith Lockhart and his relationship between the musicians and the board. Keith’s primary concern is the musicians. The business review also stated that the board would ultimately not move forward with the merger if Keith did not approve (Ager & Delong, 2005).The analysis of the scorecard is as follows: 1. Financial: The goal is to be financially stable and profitable by maintaining the same ticket price but incre asing fundraising to be able to do so and measuring this by profitability. This addresses their financial weakness as listed above (by remaining profitable, the 83 symphony members will be able to keep their jobs). In regards to their organizational culture, this supports collaborative culture, securing and supporting musician positions. 2.Customer: The goal is to meet customer wants and demands of seeing world-class performers appear and the organization can make this happen by hiring the top notch talent. To measure if they are successful at this, they will gather reviews and feedback from customers to gauge how well they are meeting demands. Through constructive feedback, the symphony will know if they are reaching their goal and delivering what customers want. Positive feedback will assure the group that their goals are being reached. The Utah Symphony envisions being world class and this is compliant with the vision. . Internal Process: Through the renegotiation of contracts wi th the musicians, their goal is to have some flexibility in decreasing expenses. The organization can measure this through the improvement of profitability. This was addressed earlier as a financial weakness and noted that if Anne is able to renegotiate contracts the organization would benefit financially. 4. Learning and Growth: The goal here is to offer a wider variety of symphonies to appeal to different audiences. This can be done by marketing towards those targeted groups, advertising symphonies of interest.An increase in ticket sales and returning audience is how this will be measured. While this exact scenario wasn’t listed above, it does reflect on the overall financial weakness and addresses the reducing the weakness by increasing profitability. All areas of this scorecard help address the financial weakness of the symphony and how to help alleviate it. In regards to the leadership weaknesses, the scorecard does not directly address them, but in the event they move f orward with the merger, they (leadership weaknesses) will be addressed then.The Utah Opera’s vision is to become a nationally renowned opera house by improving the quality of performances and increasing endowment funds. A complete organizational culture would best describe this organization. Complete cultures bring a results-driven environment and focus on success and reputation (Kelly, 2010). The culture differs from that of the symphony because the performers are not employed full time here, therefore lacking the extended family aspect as seen with the musicians. The analysis of the scorecard is as follows: 1.Financial: Through raising additional funds and realizing endowments, the groups’ goal is to be financially stable and obtain an increasing reserve fund. This goal will be measured by improving the reserve fund amount. As stated earlier, the financial stability of the opera is healthy and this shows one of the strengths of the group. 2. Customer: By excelling in the quality of performances and increasing patron attendance to full capacity or nearly selling-out, the goal of having regionally and nationally acclaimed opera performances will be reached.This will increase ticket sales, resulting in an increase profit. Through this increased attraction, investments will increase, maintaining the organizations’ strength of being financially sound. 3. Internal Process: The goal to maintain financial stability and to attract top talent is dependent on successful negotiations with the top performers. Customer reviews and profitability are measurements of this process. Top talent performances will increase ticket sales and will also allow the organization to grow both nationally and internationally through these popular performers.The boards’ vision will come to fruition in the event that this goal is met. 4. Learning and Growth: Setting this goal of 5 high-quality performances per year relies on measuring the endowment fund growth and increasing ticket sales. This can be measured by covering capital need by revenue from the ticket sales. With the growing group, individuals will be more likely to invest, adding to the groups’ financial strength yet again. In terms of the Utah Opera, all four aspects of this scorecard focus on strengthening their existing financial stability. This will help achieve the goals and vision the group has set.While the financial strengths are established in the scorecard, the leadership weaknesses are not addressed. However, the leadership weakness did not exist in the individual organization until the merger was made public and Peterson resigned, and therefore does not require being addressed. B. Merged Company Balanced Scorecard: The vision of the new company is to attract top performers while providing quality performances, being noted as a successful merged opera/symphony combination following the merger and maintaining a profitable organization while doing so. 1. Financial: Strategic Goal- Secure financial stability throughout the entire organization * Critical Success Factor- Maintain funding through opera patrons and increase the symphony’s through endowments and fundraising * Measure- Recognizing an overall increase in Surplus of the combined groups from one fiscal year to the next 2. Customer: * Strategic Goal- Through combining the opera and symphony, become known nationally (and internationally if possible) as one of the first successful at accomplishing this merger, therefore bringing in top talent that draws a wider range of performance- goers * Critical Success Factor- Recruiting op rated performers that viewers would be interested in seeing and that would bring extra attention to the organization * Measure- The organization would see performance attendees and ticket sales both increase 3. Internal Process: * Strategic Goal- Having revenue far exceed expenses, leaving a much larger surplus * Critical Success Factor- Negotiating new cont racts with the union for the musicians to hold off on pay raises and/or reduce salaries.Also, increasing fundraising and endowments * Measure- Successful increase in funding (endowments and fund-raising) as well as successful contract negotiations, reflected by an increased surplus 4. Learning and Growth: * Strategic Goal- Diversifying performances to attract different genres * Critical Success Factor- Making each performance unique and different from the last to attract different performance- goers * Measure- Gauge first time audience attendee by survey upon exiting performance and gather feedback C.When reviewing the proposed merged company, there will be some strengths and weaknesses of the new organization pertaining to each aspect of the scorecard as follows: 1. Financial: Historically, Anne has been successful in maintaining a healthy financial state of the opera. She exceeds in fundraising and attracting new endowments and is reflected in the surplus shown in Exhibit 3 (Ager & Delong, 2005). However, the weakness of the proposed merged company is the lack of a healthy financial state for the symphony. While their revenue appears much larger than that of the opera, so are expenses.Through the addition of the symphony, the financial state will decrease the strength of the opera, in turn weakening the overall financial state. The contract negotiations and work to increase endowments and fundraising will help alleviate this weakness. 2. Customer: When combining the two groups, they will have a greater ability to bring in more well known special performers. This potentially will bring in new patrons. However, through this strength, also comes a weakness- they would need to figure out how to attract these new customers to get them to the performances.This could be resolved through advertisement and support of community involvement. From being involved with the community, they will have the opportunity to hear what patrons would like to see, and gauge performa nces based on interest. 3. Internal Process: The strength as the combined group is that they will be much more capable of offering a wider variety of arts. With the management team they have and past challenges they have accomplished, the two groups together will be able to succeed in things on a larger scale.The one weakness to having such a strong internal process is not having enough funding to support efforts. As mentioned above, funding issues can be resolved through contract negotiations, increased endowment contributions and fundraising. 4. Learning and Growth: Together, as one organization, they will be able to grow through recruiting top rated talent for performances and learn what it is that their customers want to see. While this is growing, the slight weakness they will encounter is the time it takes for the economy to rebound and for sales to start increasing.D. During the merger process, a few highly probable issues could arise in finance, human resources, and customer satisfaction. Financially, the opera is sound. However they will more than likely become reduced due to the fact that they will have to help make up for the lack of financial stability of the symphony. Eventually, this can be resolved through contract negotiations with the musicians, increased fundraising and endowments, and through the economic rebound, allowing more viewers to attend performances.In regards to human resources, an issue will probably arise when Ewers approaches the union to re-negotiate contracts. While both the organization and the musicians are dependent upon each other, some sort of agreement will have to be worked out and the human resources department will need to be involved. Finally, with all of the skepticism brewing in the community of combining the two groups, there will more than likely be some contributors that will be hesitant to continue donating their normal contributions.While it will be a difficult challenge to overcome, the new organization can r ectify the situation by bringing in top rated performers as soon as possible that support the growth and excitement of the newly combined group. References Ager, David L. & Delong, Thomas J. , â€Å"Utah Symphony and Utah Opera: A Merger Proposal† August 8, 2005, Harvard Business Review Kelly, The Types of Organizational Culture, May 4, 2010 retrieved March 10, 2013 from http://blorgtheory. com/2010/05/04/the-types-of-organizational-culture/

Consumer Behavior Towards Ariel and Surf Excel Essays

Consumer Behavior Towards Ariel and Surf Excel Essays Consumer Behavior Towards Ariel and Surf Excel Paper Consumer Behavior Towards Ariel and Surf Excel Paper Introduction of FMCG Industry The FMCG sector which has been the foundation of the Indian Economy, started to take its shape only during the last fifty odd years. The sector touches each facet of human life providing consumers non-durable goods required for daily or regular use. So, it easier said than done to describe an industry whose range is so huge. The FMCG sector consists mainly of sub segments like personal care, oral care and household products. HUL, PG, Britannia are the major Indian consumer product companies which have very strong presence through their strong brands. The wide distribution network, diversified portfolios and scale economies of these companies deter new players from entering into the market. Therefore, Brand Equity is an extremely important factor in FMCG Industry where as ability to build, develop, and maintain a wide distribution network is one of the critical factors. . History of Fabric Wash Market In India The size of fabric wash market in India is around Rs. 800 crores whereas the total volume is about 2. 3 millions. Hindustan Lever Limited (HUL), Procter and Gamble (PG) key players in fabric market of India. Surf Excel enjoys 37. 8% market share compared to 7. 7% of Ariel. The per capita consumption of detergents in India is 2. 7 kg per annum. The synthetic detergent market can be classified into three main categories: * Premium (Surf Excel and Ariel) – 15% of total market * Mid Price (Rin an d Wheel) – 40% of total market * Popular (Nirma) – 45% of total market Surf Excel Surf Excel is product of Hindustan Lever Limited (HUL), which was formed in the year 1933 as Lever Brothers India Limited and came into being in 1956 as Hindustan Lever Limited through the merger of Lever Brothers, Hindustan Vanaspathi Manufacturing Company Limited and United Traders Limited. The company believes that dirt is a valuable way to enhance lives, both young and old. To make certain everyone, anywhere in the country, can contribute to in this imitative, Unilever invests heavily in developing a range that suits the pockets of all income groups. This has included launching affordable packs that not only offer the top clean advantage of Surf Excel, but also reduce the time, physical effort and amount of water needed to wash the clothes by hand. Surf Excel products in the market are Surf Excel Blue, Surf Excel Quick Wash, Surf Excel Automatic and Surf Excel Detergent Bar. Ariel Ariel, a product of Procter and Gamble (PG), was introduced in India in the year 1991. Procter and Gamble is a marketing range of consumer goods product. Ariel detergent gives impeccable cleaning in stain removal. It contains unique ingredients that cannot be found in other detergents, thus it is designed to remove a multitude of stains better. Ariel is perfect for everybody washing needs. The unique formula bas been designed to give brilliant cleaning and long lasting freshness. Ariel is available in three variants namely, Ariel Fresh Clean, Ariel Spring Clean and Ariel Front or Mar. Total Customer Benefits Total customer benefit is the difference between total customer cost and total customer values. Total customer cost is the cost that customer expects to incur in evaluating, obtaining, using and disposing of the product or service. Every value deliver to customer involves cost. Total customer value is the perceived benefit that the customer associated with the product. It’s not only about the core benefit of the product but the number of the benefit associated. Mainly in customers look for the function such as: The customer cost in purchasing Surf Excel is low because of availability of the product due to wide spread network of HUL, strong brand recognition and heavy advertisement. The customers save cost in evaluating the brand with competitors and also save the cost in purchasing also. While purchasing the product customer will not only look for the benefit, he will also look for availability of the product, the price of the product and the cluster of benefit they will get if associated with this product very true for the company where there is intensify competition product between Surf Excel and Ariel. The total customer benefit and cost plays very important role in order to create the brand loyalty especially in such low involvement products. So it can be broadly categorized into the following: Economic benefit: Surf Excel was first brand to be introduced in Indian market than Ariel. The price offered by the both competing brand is genuine in nature. A Price of Surf Excel 20 gram sachets costs Rs. 1. 50 where as price of Ariel in 20 gram sachets costs Rs. 2. Psychological benefit: Surf Excel has psychological advantage over Ariel and has become a generic name for detergent category creating association in mind of its customer. Surf Excel advertisement campaign such as â€Å"Daag donthe rah jaoge (1990)†, â€Å"Jaise Bhi Daag ho, Surf Excel hai na (1996)†, Daag Acche Hai Na (2005)† have slogan Daag with continuity which makes consumers remember and recognize it. Functional benefit: Both the detergent concentrates on stain removal and top cleaning which reduces the time and effort taken to wash the clothes. Packaging of Surf Excel and Ariel is very attractive. In surf excel the consumers can use less quantity of detergents when compared to Ariel which consumes more detergents. Comparison of Total Customer Benefit Available to Surf Excel and Ariel Surf Excel * Customers believe that dirt is a valuable way to improve their lives. * It reduces the time, physical effort amount of water needed to wash clothes by hand. * Surf excel completely cleans all the stains in just one wash. * It saves energy and water, while washing for the customer. * It reduces wrinkling so less ironing required. * Surf excels anti bacterial formula doesn’t allow germs to form while sweating. It is a detergent which takes care of customer hands also because it doesn’t dry the skin. * It is available in different variants for different types of customers. * It is perceived as premium brand. * Success of slogan – Dirt are good. Ariel * Ariel is focusing on product innovation to address the changing consumer’s needs and values. * Ariel is associating the brand with customers on the bases to give them superior quality makes the ground for customer to provide a theme which cause to have happiness. * It is a trusted and a premium brand in India. Ariel product has a very good fragrance. * It is available in variants as well. Point of Difference It is basically a characteristic or benefits consumer associated with the brand that can’t cater to them by the competing brand. Basically it is unique feature that is possessed by your product only. Point of Difference in Surf Excel and Ariel * Emotion Appeal on Advertisement: Surf Excel focuses on kids and their learning process on their advertisements where has Ariel focus is on mother and cause of marketing for charity by hiring celebrities. Slogan: Almost all slogans of Surf Excel there is continual use of â€Å"Daag† which has helped Surf Excel to have psychological advantage over Ariel by creating association in mind of its customers. * Content of Bleach: Ariel has larger amount of bleach for better cleaning of white fabric giving more shine and clean look. But in the case of Sur f Excel active ingredients is formulated with high quality phosphate builders and multi-active surfactant system to give superior cleaning and stain removal. * Harm on skin: Due to presence of high bleach content in Ariel it’s harmful for skin. Brand Loyalty: Surf Excel maintains brand loyalty among its consumers where as Ariel is focused on increasing brand loyalty among the consumers. * Product: Surf Excel is launching product extension but Ariel is doing product innovation. Points of Parity Point of Parity is not necessary unique features and attributes to the brand but these features and attributes can be shared with other brand as well. Points of Parity among Surf Excel and Ariel * Both available in Variants: Both the brand Surf Excel and Ariel has varieties in their product that are offered at market for consumers. The different products of Surf Excel are Surf Excel Blue, Surf Excel Quick Wash, Surf Excel Automatic and Surf Excel Detergent Bar. Similarly, the different products of Ariel are Ariel Fresh Clean, Ariel Spring Clean and Ariel Front or Mart. * Penetration on Rural Areas: Both the detergent company focuses to penetrate in rural areas identifying new market segment for growth. * Price: Surf Excel price are slightly lower than compared to price of Ariel in small sachets of 20 gm. The cost price of 20 gm sachets of Surf Excel costs Rs. 1. 50 where as cost price of same quantity of Ariel costs Rs. . 50. * Opportunities: Both the brand of detergent is addressing growing needs of rural areas. The increase in level of income of people will help to open new market share. Customer Value Comparison between Surf Excel and Ariel In present marketplace, a company must integrate its traditional business function to provide a superior value to targeted customers because the value provided serves cus tomer best interest. Customers buy value, not product or features. Moreover, the customers buy it from the company that provides the most value. And the company also succeeds in attracting new customers is able to continually improve the value that are offered to existing customers for customer retention. Surf Excel Unilever has introduced concentrated version of detergent and adopted recycled materials and also using fewer colors on its labels in order to minimize impacts on the environment. Surf Excel introduced Surf Quick wash, the first eco-friendly detergent into the country being aware to the increasing concerns on environmental pollution and water scarcity problems. Surf Quick wash is low lather variant and uses almost half the water other detergents need. In customers point of view surf excel is available in every areas of retail market where the cost incurred by the consumers are minimum due to availability of product, brand recognition, advertisements are more regular by keeping the themes same and changing the perception of ads in nature. The offer of bucket in Surf excel is helping the manufactures from transferring stock from retail shop to their home. Ariel Ariel contains unique fragrance in detergents with new technology based detergent. It is more focused on product innovation to attract new consumers from existing brands in the present market. Though Ariel is expensive, it has good performance and it protects color. Economic Benefit: If we calculate the initial expenses that we have to make in order to purchase the Ariel it seems in the higher side than to purchase of Surf Excel but if calculation is made on per day Surf Excel is far cheaper than Ariel. If the comparison is made with Ariel here also Surf Excel wins the battle. Since the price of the product of Surf Excel are cheaper than Ariel. Psychological Benefit: Both the product are detergent for fabric wash and both are effective in nature, but the basic problem of Ariel is their harsh on skin due to content of bleach used in it for better cleaning. However, in case of Surf Excel does not harm skin because it’s milder than compared to the Ariel. Functional Benefit: Both detergents removes a multitude of stains better but Surf Excel uses little quantity of detergent for washing clothes when compared to over Ariel and it also reduces the time, physical effort and amount of water needed to wash clothes by hands. Ariel protects the color and Surf Excel dose not protects the color. Conclusion and recommendation Surf Excel spends huge amount of money on advertising due to impulsive buying behavior of consumer. There is competitive pricing between the products of Surf Excel and Ariel in order to attract the customers who are very sensitive to the price. HUL keeps price of Surf Excel with regard to price of Ariel. The cost of 1 kg of Surf Excel costs Rs. 110 per kg and cost of 1 kg Ariel costs Rs. 115 per kg. The rising income of the people is opening door for more market share. Both the brand have Brand Breadth, customers will appreciate if the companies will introduce new product like liquid detergent for color clothes to maintain brightness. Bibliography surfexcel. in/ (April 08, 2011) pg-india. com/hp/ariel2. htm(April 11, 2011) icmrindia. org/casestudies/catalogue/Marketing/MKTG246. htm (April 12, 2011) http://ebookee. org/Value-Based-Marketing-for-Bottom-Line-success-5-Steps-to-Creating-Customer-Value_945828. html (April 09, 2011) http://scribd. com/doc/ (April 04, 2011)

personal statement for the msc in applied microbiology and biotechnology Essays

personal statement for the msc in applied microbiology and biotechnology Essays personal statement for the msc in applied microbiology and biotechnology Essay personal statement for the msc in applied microbiology and biotechnology Essay Personal Statement for the MSc in Applied Microbiology and Biotechnology Microbiology and Biotechnology is one of the most quickly turning Fieldss within applied scientific disciplines, holding applications from the diagnosing and intervention of medical conditions, through to the sweetening of nutrient production. Due to the possible impact on human life, the importance of biotechnology is presently really high in both the populace and scientific docket. The chief focal point of the class will be on Bioprocess Design, Bioprocess Technology, Biotechnology Business and Industrial Microbiology which is designed to run into industry s turning demand for forces with expertness in applied microbiology and biotechnology. Molecular biological science, ( molecular ) genetic sciences and bioinformatics form the backbone of Biotechnology, and different facets of these characteristic in a figure of faculties in the class. A thorough apprehension of the nexus between DNA, RNA and protein is polar. You will analyze cistron look and protein production and purification, and applications thereof in different biotechnological Fieldss. In add-on to developing subject-based expertness and accomplishments, you will see the many planetary issues associated with recent biotechnological progresss. This class will give me the entree to a field of survey which will hold a major impact in the hereafter of scientific discipline. The MSc Applied Microbiology and Biotechnology class in University of Westminster is specifically designed to spread out our cognition and penetration in the scientific discipline underpinning biotechnological rules. In add-on, it will assist me to use those cognition and accomplishments in turn toing specific biotechnological jobs in the Fieldss of animate being, works and microbic biotechnology. The class besides will heighten my calling chances in the biotechnological industries, enabling me to take full advantage of chances that will result from the enlargement of this country and/or fix me for farther academic research. Why Microbiology Experts believe that one million people now suffer from food-borne unwellness in England and Wales entirely. Worldwide, every minute six kids die from the ingestion of nutrient and H2O contaminated with micro-organisms. Research into the bacteriums and viruses that are responsible for food-borne unwellness is progressing quickly, bettering our apprehension of the interaction of these bacteriums with adult male, the environment, agribusiness and nutrient. As a effect, there is now an pressing demand for well-qualified alumnuss who can construe these new progresss and use their cognition in callings within the nutrient industry, DEFRA and the Food Standards Agency, every bit good as in Local Government and infirmary research labs. A survey of micro-organisms ( bacteriums, Fungis, viruses, algae and Protozoa ) provides of import penetrations into many of the cardinal jobs in biological science. Because of their easiness of use and rapid growing, such beings are often used as experimental systems for research in biochemistry and molecular biological science. Recent public concerns about microbic taint of nutrient and industry s turning involvement in biotechnology have increased the demand for graduate microbiologists. The class at University of Westminster purposes to supply you with the chance to derive a sound preparation in both the theoretical and practical facets of this quickly developing topic. Features of the MSc in Applied Microbiology and Biotechnology programme include: a scope of faculty picks to accommodate my capable involvements different combinations of faculties which qualify me for one of the named specializer awards arrangements in research labs and pharmaceutical companies both place and abroad research undertakings utilizing state-of-the-art equipment a Graduate Development Programme which supports key accomplishments and employability throughout the grade Why Biotechnology It is an exciting clip to go involved in the biotechnology revolution. Humanity is faced with many challenges such as feeding spread outing populations, planetary heating and supplying for our energy demands while cut downing our trust on fossil fuels, protecting the environment by forestalling and cleaning up pollution, utilizing the cognition gained from the human genome undertaking and other cutting border research to foster our apprehension of disease and using that cognition to develop fresh interventions and pharmaceuticals, better industrial procedures by technology biological science to make the chemical science. Biotechnology provides a tool box for undertaking these challenges and in the following decennary, as the gait of progresss in biotechnology accelerates, the impact of biotechnology will be even greater, supplying an copiousness of alone chances to do new finds and present inventions bettering the quality of people s lives Biotechnology is one of the fastest turning industries worldwide, with gross from public biotechnology companies exceling US $ 70 billion in 2006. ( Ernst A ; Young, Global Biotechnology Report 2007 ) Over the past 10 old ages, it is estimated that the figure of people employed within the biotechnology industry has grown by over 90 % . It is a dynamic industry that presents first-class chances to progress your calling in a broad scope of functions including academic research, industrial research and development, concern direction and development, gross revenues and selling, fabrication and quality control and confidence. And the combination of Microbiology and Biotechnology The University of Westminster besides provide the great chance to accomplishing the grade of Microbiology and Biotechnology both in a combination. The aim of the Master of Science in this class is to supply future biotechnologists with the accomplishments and competences needed today to plan biotechnological research, implement biotechnological undertakings, and be aftering determination, create and use research modes to larger strategies set in big research undertakings in order to better the wellness position and quality of life in developing states like Bangladesh.

Dr. Maria Montessori, Founder of Montessori Schools

Dr. Maria Montessori, Founder of Montessori Schools Dates: Born: August 31, 1870 in Chiaravalle, Italy.Died: May 6, 1952 in Noordwijk, The Netherlands. Early Adulthood: An extraordinarily gifted person with the scholarly bent of a Madame Curie and the compassionate soul of a Mother Teresa, Dr.  Maria Montessori was ahead of her time. She became Italys first female doctor when she graduated in 1896. Initially, she took care of childrens bodies and their physical ailments and diseases. Then her natural intellectual curiosity led to an exploration of childrens minds and how they learn. She believed that environment was a major factor in child development. Professional Life: Appointed Professor of Anthropology at the University of Rome in 1904, Montessori represented Italy at two international womens conferences: Berlin in 1896 and London in 1900. She amazed the world of education with her glass classroom at the Panama-Pacific International Exhibition in San Francisco in 1915, which allowed people to observe the classroom. In 1922 she was appointed Inspector of Schools in Italy. She lost that position when she refused to have her young charges take the fascist oath as the dictator Mussolini required. Travels to America: Montessori visited the U.S. in 1913 and impressed Alexander Graham Bell who founded the Montessori Education Association in his Washington, D.C. home. Her American friends included Helen Keller and Thomas Edison.  She also conducted training sessions and addressed the NEA and the International Kindergarten Union. Training Her Followers: Montessori was a teacher of teachers. She wrote and lectured unceasingly. She opened a research institute in Spain in 1917 and conducted training courses in London in 1919. She founded training centers in the Netherlands in 1938 and taught her methodology in India in 1939. She established centers in The Netherlands (1938) and England (1947). An ardent pacifist,  Montessori escaped harm during the turbulent 20s and 30s by advancing her educational mission in the face of hostilities. Honors: She earned Nobel Peace Prize nominations in 1949, 1950 and 1951. Educational Philosophy: Montessori was profoundly influenced by Fredrich Froebel, the inventor of kindergarten, and by Johann Heinrich Pestalozzi, who believed  children learned through activity. She also drew inspiration from Itard, Seguin and Rousseau. She enhanced their approaches by adding her own belief that we must follow the child. One does not teach children, but rather creates a nurturing climate in which children can teach themselves through creative activity and exploration. Methodology: Montessori wrote over a dozen books.The most well known are  Montessori Method (1916) and The Absorbent Mind (1949). She taught that placing children in a stimulating environment will encourage learning. She saw the traditional teacher as a keeper of the environment who was there to facilitate the childrens self-conducted learning process.   Legacy: The  Montessori Method  got its start with the opening of the original Casa Dei Bambini in the slum district of Rome known as San Lorenzo. Montessori took fifty deprived ghetto children and awakened them to lifes excitement and possibilities. Within months people came from near and far to see her in action and to learn her strategies. She founded the Association Montessori Internationale in 1929 so that her teachings and educational philosophy would flourish in perpetuity. In the 21st Century: Montessoris pioneering work  began at the beginning of the twentieth century. One hundred years later, her philosophy and approach remain  fresh and in tune with modern minds. In particular, her work resonates with parents who seek to stimulate children through creative activity and exploration in all its forms. Children educated in Montessori Schools know who they are as people. They are confident, at ease with themselves, and interact on a high social plane with peers and adults. Montessori students are naturally curious about their surroundings and eager to explore.   Montessori Schools have spread throughout the world. What Montessori started as a scientific investigation has flourished as a monumental humanitarian and pedagogical endeavor.  After her death in 1952, two members of her  family continued her work. Her son directed the AMI until his death in 1982.  Her granddaughter has been active as Secretary-General of the AMI. Article edited by  Stacy Jagodowski.

Fictional hospitality operation -wedding event company- Essay

Fictional hospitality operation -wedding event company- - Essay Example Everything is designed with you, making certain your wedding day is truly individual. Our chefs are talented, unique, flexible and happy to meet the growing and personalized demands of each client. In 5 years, B & G will have a large network of customers in the neighboring regions with high exposure through a number of advertising techniques and through customer referrals. B & G will be a recognised events venue with a large clientele base and more function halls to accommodate for increasing customers. We make full custom packages for any budget - we even offer free wedding advertising through web or through media such as billboards, flyers, television, newspaper ads and radio. Advertising campaigns and websites for B & G have been made to assist the owner in becoming a known and distinguished wedding reception business. We evaluated the strengths, weaknesses, opportunities and threats involved in our wedding planning venture. A SWOT analysis can help establish a current position, and helps analyze reasons for the position of the firm. The prime function of the business is providing great service for own clients. Putting a smile on people’s faces is definitely important to our business, as gaining consumer loyalty and trust is very important, which is exactly outlined in the firm mission statement. These include: improve rostering and scheduling processes of arranging staff; use latest technology to help business perform different functions; finance; improve management accounting and reports for simple decision making; strategic goals; etc. The third objective that B & D wishs to complete relates to the staff members and keeping all employees happy and motivated. To keep all employees motivated, loyal to the firm and to keep working to the best of ones ability our company must provide the staff with monetary and non-monetary benefits. This strategy will work by using these benefits to ensure that the workplace is

British literature with 3 choices for the topic Essay

British literature with 3 choices for the topic - Essay Example The natural world becomes, strangely, an unnatural and supernatural one inhabited by monsters. The terror of the unknown is common not just to the Norsemen, but to all men, and the intangible menace invoked by the supernatural reaches out of the text and grips the reader as well. Society in Beowulf has its core in the hall, not unsurprisingly called ‘Heorot’, meaning ‘heart’. The hall is surrounded by the hunter-gatherer village structure of women and huts, representing the outer periphery of society. Beyond lay the unknown – swamps and wilderness denoting the other, outer world where Grendel lives, unable to access Heorot and the social affection and bonding within. He can only watch from afar. The ‘Loathly Lady’ is a common motif found in literature extending back to Celtic and German mythology and Arthurian legend. The lady is portrayed as an ugly old hag a young and handsome knight has to consummate marriage with. When the deed is done, the crone is transformed into a beautiful, youthful maiden, who informs her husband that he can choose her to be beautiful and false or ugly and true. By letting his new wife make the decision herself, the knight frees her from the spell, and she is now fair and faithful. In the Irish tradition, the loathly lady has been thought to personify the sovereignty of the land, the parallel being that whoever submits to the prophetess kingmaker and her wishes will become the ruler of the land. The ‘lady’ is shown as different from the norm, both in the magical forms that she takes, as well as her behavior. Both Alysoun, in the prologue to The Wife of Baths Tale from Chaucers Canterbury Tales, as well as Dame Ragnelle in the tale itself, go against the accepted norms of society. Alysoun is much married and holds forth views on virginity, for instance, contrary to the established mores of the time. Ragnelle’s rude manners at the feast scandalizes all, but must be accepted as she is now wed to

Boas 610 Essay Example | Topics and Well Written Essays - 750 words

Boas 610 - Essay Example It is not only important, but at times, it is necessary as well, since the proof and evidence at hand is not sufficient enough to draw appropriate conclusions (Boas 610); at such times, it becomes a necessity to make use of the historical or the present forms of the culture in order to solve the puzzle (Boas 610). When dealing with the historical aspect of anthropology, there is often a tussle between the social and economical factors that have helped shape the historical and the present conditions and cultural practices (Boas 611). Sociologists tend to make the field of sociology as the central theme of anthropological discussions (Boas 611), claiming that the human mind and its interactions with its surroundings, as discussed in sociology, is the key component of cultural evolution (Boas 611). Whereas this might be true, it is not the sole player in the game (Boas 611). Sociological factors shape the long term designs of culture (Boas 611); indeed, some cultural practices which for m the core of the society take a long time to change, if at all, and it is only the radical changes that can truly be identified (Boas 610), with the more subtle and gradual changes often hard to recognize or overlooked (Boas 610). Sociology alone can not account for the short term and immediate social decisions which shape the day to day cultural activities of the populace (Boas 611). Such decisions are often strongly dictated by the economic conditions of the place (Boas 611). Economists, likewise, tend to emphasize completely on the economic factors that govern the evolution of a society, neglecting or undermining the psychological and social bearings of the process (Boas 611). Economy is helpful only for studying the short term effects, as pointed out previously; it can not explain the general decisions of the masses which span entire societies and centuries, with such decisions often being static or very slowly changing (Boas 610). This is because economic conditions are dynami c, and do not remain the same over extended periods of time (Boas 611). Therefore, they can only account for periodic changes. Long term practices like religion, art, and language are beyond the parameters of economics to define (Boas 611). Therefore, it follows that sociology and economics are mutually dependent to mold the society and are equally responsible for the growth of the culture the people who practice it (Boas 611). Part I: Q1: Although Frank Boas is not a theorist, he is considered to be am important figure in anthropological thought and study. This is because of his important contributions in the anthropological study of the relation of the individual with the society (Boas 610), and the effects and reactions of individual to the practices of the society and the established culture (Boas 610). In turn, according to Boas, this reaction has some effect on the culture and how it develops and changes (Boas 610). The importance of Boas’ work can only be fully appreci ated if the importance of the topics that he has worked on is recognized. The relation of the society and the individual and their mutual cause and effect (Boas 610) cycle is often overlooked, for the favor of the population mass as a whole (Boas 611). Whereas Boas does admit that the overall functioning of the society is not effected to an appreciable degree by the psychology of an individual (Boas 610), and that society is home to many varied human minds (Boas

Creating a Decision Making Matrix for Four Restaurant Alternatives Essay

Creating a Decision Making Matrix for Four Restaurant Alternatives - Essay Example Eventually, a two dimensional matrix is generated. Decision matrixes are common in procurement procedures where they are used to choose the best bid among the many proposals that have been received. A decision matrix has four major components which include; criteria, options/alternatives, weights and scores/rating (Hammon, Keeney and Raiffa, 2002). The purpose of this paper is to design a decision matrix and the scores for selecting the best restaurant from among four alternatives A, B, C, D using cost, convenience, service, taste and nutrition as the decision criteria. Creating the matrix The restaurants A, B, C, and D shall be ranked according to the following five criteria; cost, convenience, service, taste and nutrition. These criteria have been selected since they are the major determining factors ion the final decision making regarding the most suitable restaurant. The weights for the criteria are assigned in such a way that the total weight is 1.0. In this case, the weights fo r the criteria are as follows; Cost= 0.30, service=0.25, taste=0.2, convenience= 0.15, nutrition= 0.10. The total for the criteria = 1.0. The criteria ranking for each of the restaurant alternatives A, B, C and D are designed in such a way that the highest rank is 4. The score for each alternative is calculated as follows; Score = (Rating * assigned weight). The total score is obtained from the sum of all the scores. Based on the cost, convenience, service, taste and nutrition criteria, the restaurant options A, B, C, and D are ranked as follows; Criteria Ranking/Ranking Restaurant Options Cost Service Taste Convenience Nutrition A 3 4 1 3 2 B 2 1 2 4 4 C 4 2 3 1 3 D 1 3 4 2 1 The scores are calculated and tabulated as follows; Alternatives A B C D Criteria Weight Rating Score Rating Score Rating Score Rating Score Cost 0.30 3 0.9 2 0.6 4 1.2 1 0.3 Service 0.25 4 1.0 1 0.25 2 0.5 3 0.75 Taste 0.20 1 0.2 3 0.6 3 0.6 4 0.8 Convenience 0.15 3 0.45 4 0.6 3 0.45 2 0.3 Nutrition 0.10 2 0. 2 4 0.4 3 0.3 1 0.1 TOTAL 1.0 13 2.75 14 2.45 15 3.05 11 3.15 NB: Score= Rating* Weight. Explanation of ratings and scores After summing up the ratings for the four restaurant alternatives, alternative C has the highest rating of 15 followed by B with 14 while D has the lowest sum rating of 11. However, when the total scores are calculated from the rating and the weights, D has the highest score of 3.15 while B has the lowest score of 2.45. The total weighting for the criteria was calculated as 1.0. In terms of the cost criteria, restaurant alternative C attains the highest score of 1.2 while D receives the lowest score with a 0.3 score. In terms of service, alternative A receives the highest score with 1.0 while alternative B receives the lowest score with 0.25. Alternative D scores the highest in terms of the taste criteria with a score of 0.8 while A scores the lowest with 0.2. Alternatives B and C receive the same score in terms of convenience though they differ in other criteri a. Alternative B is the best in terms of convenience with a score of 0.6 while alternative D is the worst with a score of 0.3. Alternative A and C attain the same score in terms of convenience with a score of 0.45. In terms of the nutrition criteria which has the lowest weight among the other criteria, alternative B receives the highest score with 0.4 while alternative D receives the lowest with a 0.1 score. Choosing the best alternative The

Management practice and ethical issues in the healthcare industry Research Paper

Management practice and ethical issues in the healthcare industry - Research Paper Example The healthcare industry can take cues from bank strategies to find a solution. There are also common elements that can be applied across all types of organizations including healthcare. Financial constraints often force managements to compromise on health and medical care. The suggestions provided at the end of the paper may help the industry to overcome or reduce this unethical practice. Keywords: management practice, cost reduction, ethics, healthcare and banking industry Management practice and ethical issues in the healthcare industry There is a simple commonly used and popular adage that ‘health is wealth’. If a person is healthy, then he or she can be in a position to lead a comfortable or even wealthy lifestyle. Hence it is the individual responsibility to see that one’s health is maintained. Unfortunately this does not happen in real life situations and many factors like lifestyle, pollution, and genetic disorders can cause serious and chronic diseases. Wh en this happens, it is natural that a person resorts to healthcare providers in order to find a cure. But ironically, the rising costs of healthcare especially in the United States have come to such a stage that many are not able to meet their healthcare expenses if needed. This in turn forces the management of healthcare institutions to force physicians (and others directly involved in patient care) to cut down on expenses. In other words, the money spent on a patient should not exceed the capacity of that person to pay for it. This paper looks at the ethical viewpoint on such a stand taken by the management. It is true that most businesses follow the same strategy of cutting down or optimizing their spending. But it is felt that the area of health care is different because it is considered to be a divine profession, an example being the Hippocrates Oath. But management practices (for practical purposes) often do not see it that way. Denying a patient due and diligent healthcare ca n be hence considered to be unethical. There may be many areas in the area of healthcare where ethical issues may come up. The area of study here looks specifically at the management practice of cutting costs that could result inadequate healthcare which could result in not curing the disease and even death or disability to the patient. In the process, the paper will look at the same management practice (mentioned above) in a non-medical industry and provide practical suggestions as to how effective cost cutting can be done without compromising on quality of service. The industry selected in this case will be the banking and finance industry. Conflict between costs and patient care – ethical issues As mentioned earlier, financial constraints due to various reasons (that will be discussed in this paper) will result between a conflict between cost cutting and patient care. The following sections will review the various aspects of management practices (with focus on cost cutting or reduction) and its ethical repercussions. The importance of management Management of resources, whether human, finance, raw materials, finished products or any other factors associated with human endeavor is essential for survival and success. This is true whether is the organization is formed for profit or not. In fact the concept of management is so important that many theories and practices have evolved over the years.

Creating a Decision Making Matrix for Four Restaurant Alternatives Essay

Creating a Decision Making Matrix for Four Restaurant Alternatives - Essay Example Eventually, a two dimensional matrix is generated. Decision matrixes are common in procurement procedures where they are used to choose the best bid among the many proposals that have been received. A decision matrix has four major components which include; criteria, options/alternatives, weights and scores/rating (Hammon, Keeney and Raiffa, 2002). The purpose of this paper is to design a decision matrix and the scores for selecting the best restaurant from among four alternatives A, B, C, D using cost, convenience, service, taste and nutrition as the decision criteria. Creating the matrix The restaurants A, B, C, and D shall be ranked according to the following five criteria; cost, convenience, service, taste and nutrition. These criteria have been selected since they are the major determining factors ion the final decision making regarding the most suitable restaurant. The weights for the criteria are assigned in such a way that the total weight is 1.0. In this case, the weights fo r the criteria are as follows; Cost= 0.30, service=0.25, taste=0.2, convenience= 0.15, nutrition= 0.10. The total for the criteria = 1.0. The criteria ranking for each of the restaurant alternatives A, B, C and D are designed in such a way that the highest rank is 4. The score for each alternative is calculated as follows; Score = (Rating * assigned weight). The total score is obtained from the sum of all the scores. Based on the cost, convenience, service, taste and nutrition criteria, the restaurant options A, B, C, and D are ranked as follows; Criteria Ranking/Ranking Restaurant Options Cost Service Taste Convenience Nutrition A 3 4 1 3 2 B 2 1 2 4 4 C 4 2 3 1 3 D 1 3 4 2 1 The scores are calculated and tabulated as follows; Alternatives A B C D Criteria Weight Rating Score Rating Score Rating Score Rating Score Cost 0.30 3 0.9 2 0.6 4 1.2 1 0.3 Service 0.25 4 1.0 1 0.25 2 0.5 3 0.75 Taste 0.20 1 0.2 3 0.6 3 0.6 4 0.8 Convenience 0.15 3 0.45 4 0.6 3 0.45 2 0.3 Nutrition 0.10 2 0. 2 4 0.4 3 0.3 1 0.1 TOTAL 1.0 13 2.75 14 2.45 15 3.05 11 3.15 NB: Score= Rating* Weight. Explanation of ratings and scores After summing up the ratings for the four restaurant alternatives, alternative C has the highest rating of 15 followed by B with 14 while D has the lowest sum rating of 11. However, when the total scores are calculated from the rating and the weights, D has the highest score of 3.15 while B has the lowest score of 2.45. The total weighting for the criteria was calculated as 1.0. In terms of the cost criteria, restaurant alternative C attains the highest score of 1.2 while D receives the lowest score with a 0.3 score. In terms of service, alternative A receives the highest score with 1.0 while alternative B receives the lowest score with 0.25. Alternative D scores the highest in terms of the taste criteria with a score of 0.8 while A scores the lowest with 0.2. Alternatives B and C receive the same score in terms of convenience though they differ in other criteri a. Alternative B is the best in terms of convenience with a score of 0.6 while alternative D is the worst with a score of 0.3. Alternative A and C attain the same score in terms of convenience with a score of 0.45. In terms of the nutrition criteria which has the lowest weight among the other criteria, alternative B receives the highest score with 0.4 while alternative D receives the lowest with a 0.1 score. Choosing the best alternative The

Lyric Explication - Patsy Cline Essay Example | Topics and Well Written Essays - 1000 words

Lyric Explication - Patsy Cline - Essay Example simile: scan: theme: The main theme of the lyric is the speaker's memory of his lost love and he is in all praise for her love. plot: The speaker is remembering the love of his one-time-beloved who has left only the memories. He finds several indications of her love for him and he is clear that only the memories of the woman remain. comment: The speaker is very passionate in his words and expresses his memory of the lost love. According to him, he has got only the memories of those good old days. The symbols that he uses as the signs or indications of his lost love are able to convey the man's feeling. It is truly a passionate relation that he has lost. Lyric Explication of "She's Got You" - Patsy Cline One of the most famous pop lyrics, "She's Got You" by Hank Cochran has been very strong in presenting the memory of a lost love. As predicted, it came to be a great hit when Patsy Cline first recorded and released in 1962. As she listened to the lyrics, Patsy was emotionally motivated by the power of the lyrics. She was sure about the quality of the lyrics and decided to approach it seriously. She recorded it at the next session. Significantly, there was profound agreement between Cline and her producer about a potential hit from the lyric. An explication of the lyric clarifies why Cline was greatly convinced about the potential of the lyric to become a success. There is a powerful theme running through the lyric and the lyricist has been able to make use of the best techniques to give the maximum effect to the lines. The verse speaks in volume about the feeling of love and the speaker in the lyric is extremely passionate in his voice when expressing his emotion on his lost love. A l yric explication of "She's Got You" substantiates...The symbols that he uses as the signs or indications of his lost love are able to convey the man's feeling. It is truly a passionate relation that he has lost. One of the most famous pop lyrics, "She's Got You" by Hank Cochran has been very strong in presenting the memory of a lost love. As predicted, it came to be a great hit when Patsy Cline first recorded and released in 1962. As she listened to the lyrics, Patsy was emotionally motivated by the power of the lyrics. She was sure about the quality of the lyrics and decided to approach it seriously. She recorded it at the next session. Significantly, there was profound agreement between Cline and her producer about a potential hit from the lyric. An explication of the lyric clarifies why Cline was greatly convinced about the potential of the lyric to become a success. There is a powerful theme running through the lyric and the lyricist has been able to make use of the best techniques to give the maximum effect to the lines. The verse speaks in volume about the feeling of love and the speaker in the lyric is extremely passionate in his voice when expressing his emotion on his lost love. A lyric explication of "She's Got You" substantiates the beauty of these lines and the importance of the lyrical techniques. The speaker's sweet memories of his beloved are presented by the lyricist in the most ef

Octopus System Essay Example for Free

Octopus System Essay In our group’s case study report, we will examine the use of Octopus system in the education sector. Octopus system is a widely used e-Commerce technology in Hong Kong, covering a variety of industries including transportation, retail, restaurants, and more. Tsung Tsin Primary School is the main focus of this case study. The school uses the Octopus system extensively, integrating into student and staff information, attendance, educational activities, payment, and communications. We will look at how using the system can help achieve the school’s missions. In order to describe the business case, we will analyze the benefits of adopting the Octopus system in an educational environment, comparing with the traditional methods of performing similar processes. The feedback from Tsung Tsin Primary School has been very positive; however there are associated costs, risks, and challenges. In our case study, we will also discover the potential or existing issues with the implementation and maintenance of the systems. With personal identification store in the Octopus cards and the server, we also have concerns regarding to the security and privacy of the system. We will analyze the current security measures and suggest changes to enhance the protection. Finally, we will provide recommendations for extending and further improving the use of Octopus and other e-Commerce technologies in Tsung Tsin Primary School. We will also look at the feasibility of adopting the Octopus system in other types of educational institutes.

Concept of perceived effective leadership

Concept of perceived effective leadership The literature review will focus on two dimensions of literature. The first is to look at the kind of leadership that is termed as effective by looking at numerous definition of leadership and the conceptualization of leader effectiveness done by previous studies as well as conceptualization by Kouzes and Posner (2002) in which he measured effective leadership using his Leadership Practices Inventory (LPI). The second is to look at the definition of integrity and how it is conceptualized and measured from the perspective of leadership. To this, the author wishes to use the Perceived Leader Integrity Scale (PLIS) developed by Craig and Gustafson (1998) as previous studies indicated that it is one of the reliable ways to measure integrity from perspective of leadership. Having the two components of this study defined, this paper also attempted to explain the theory underlying the relationship between the two components based on previous studies. This chapter critically and selectively reviews the concept of perceived effective leadership and perceived integrity in leadership and their relationship from published journals and articles. The author believes that this could be useful for understanding and the development of theoretical models. 2.2. Effective leadership As public organizations are facing an increasingly complex environment due to globalization, advancement in technology and communication, more diverse workforce, the need to meet and satisfy citizens and customers satisfaction through high-quality services, the outcry for effective leadership in public organizations has become crystal-clear though it has been contended that effective leaders with integrity are often lacking in organizations (Haberfeld, 2006; Rowe, 2006) to bring the desired impact. Previous research indicated that leadership is a complex process and leadership theories have been defined and developed substantially over the last decades and as claimed by Bennis and Nanus (1985) cited in Olu Oyinlade (2006) that leadership had been defined by researchers in over 350 different ways in the 30 years prior to 1985. This was also agreed by Bass in 1990 who stated that there seems to be many definitions of leadership than the number of researchers striving to study the concept. According to Conger (1992) also cited in Olu Oyinlade that so far there is no single agreed-upon definition as leadership is largely an intuitive concept and this is agreed by Bennis (2007) that recent research suggests there is no one-size-fits-all approach to leadership. The most common so far of leadership theories are the traits theory, behavioural theory, contingency theory, and leader-member exchange (LMX), the transformational and transactional theory. Due to the vast definitions of leade rship, Bass (1990) cited in Schafer (2009) hinted and pinpointed some common unifying theory implying that leadership is the persuasive power and ability to influence group of people or individuals or other behaviours in an coordinated manner to achieve some pre-determined goal. Kouzes and Posner (2004) defined leadership by their followers and it involves a relationship between those who want to lead and those who choose to follow. They suggested that any discussion of leadership should follow this norm of relationship. Kouzes and Posners assertion for leaders and followers relationship is based on followers perception and they normally depend upon leaders for collective success. Thus, the implication to follow good leaders is high and to follow bad leaders is too costly as it cannot be denied that some leaders are often tempted and lured to manipulate their position for personal gain (Van Vugt et al., 2008). Previous studies on followers assessment of leadership focused on the behaviours associated with effective leadership and past findings also indicated that dimensions of what they call as effective leadership vary from instrument to instrument of research. To this, prior study by Parry and Proctor-Thomson (2002) in citing Bass (1985) in their study on Perceived integrity of transformational leaders in organisational settings suggested that effective leadership can be related to transformational leadership behaviours of idealized influence, inspiring motivation, intellectual stimulation, and individual consideration which are very much admired and could become respected role-model. The researchers used Perceived Leader Integrity Scale (PLIS) by Craig and Gustafson (1989) to measure leaders integrity and Multifactor Leadership Questionnaire (MLQ) developed by Bass (1985) to measure transformational leadership involving a sample 1,354 out of 6,025 managers throughout New Zealand and fou nd a strong positive relationship between perceived integrity and demonstration of transformational leadership behaviours. However, this study will not apply the MLQ as an instrument to measure effective leadership as it is criticised on the ground that it lacks ability to measure accurately and distinguish the four dimensions of transformational leadership from one another (Bycio, Hackett Allen, 1995; Tepper and Percy, 1994; Tracey Hinkin, 1998; Yammarino Dubinsky, 1994) although it has been widely used in many investigations of transformational and transactional leadership (Den Hartog, Van Muijen Koopman , 1997). Some theorists also raised questions regarding the notion that transformational leadership may not necessarily lead followers to higher ethical ground but instead may lead to unethical and immoral direction (Giampetro, Brown, Browne Kubasek, 1998; Yukl, 1998) as cited in Parry and Proctor-Thomson (2002). This has given rise to another dimension of transformational leadership in what Bass and Steidlmeier (1999) called as authentic which refers to real ethical leader and pseudo-transformational which is unlikely to be ethical leader. This notion of transformational leader related to effective leadership will not be applied in this study as some researcher like Ciulla (1995) raised the issue of Hitler problem who argued that Hitler must not be in the same category as Martin Luther King, Jr. though the Nazis during his time might have treated him to be effective and transformational. The idea of charismatic leadership too will not be related to effective leadership in this study although Conger and Kanungo (1998) described charismatic leaders to possess all the qualities of vision, drive, passion and ability of leaders to inspire their followers into action. But Bass (1985) argued that charismatic leaders often lead to dictatorship than real leaders with inclusion of qualities such as narcissism, manipulation of people and defensiveness in the example such as Hitler and Mussolini. To this, Kouzes and Posner (1988) came up with their Leadership Practices Inventory (LPI) to conceptualize leadership behaviours associated with leader effectiveness based on five dimensions of practices: Modelling the Way, Inspiring a Shared Vision, Challenging the Process, Enabling Others to Act, and Encouraging the Heart. The construction of LPI is although not designed for transformational or transactional leadership styles, but the instruments contents of different scales may from subordinates point of view contains elements of transformational and transactional leadership styles (Fields Herold, 1997). Other studies indicated an increase in perception of effective leadership can lead to an increase in subordinate and organizational effectiveness. To this, researchers like Jaussi and Dionne (2004) in their study on Unconventional leader behaviour, subordinate satisfaction, effort and perception of leader effectiveness cited Bass (1990) claimed that an increased in perception of leader effectiveness can lead to elevated subordinate performance which in turn can enhance organizational effectiveness as one the three outcomes documented in previous leadership literature. As there are too many literatures associated with effective leadership, this paper only attempted to use the term effective leadership as derived by Kouzes and Posner (2002) through his Leadership Practices Inventory (LPI) and the dimensions that articulate and explain effective leadership. The reason as to why practices are selected rather than traits and characteristics of leadership is based on the understanding of leaders behaviour through the role theory that can provide insight and understanding on how roles and behaviours influence subordinates behaviour. Role has been defined as a socially specified pattern of behaviour that accompanies a particular position within a social context (Deaux Wrightsman, 1988) cited in Huse (1998). In another definition, roles are also the combination of expectations and performances on the part of those who are interacting with each other (Neal, 1983). Hooijberg and Quinn (1992) also stated that in order to increase their effectiveness, leaders may perform and execute variety of leadership roles and practices in the organizational setting. Another reason for the role theory to be accepted and not the traits theory is because previous literatures on the traits theory popularised in 1930s only explained leadership effectiveness by means of natural characteristics, skills and abilities such as self-efficacy, decisiveness, and interpersonal competences to be associated with organizational effectiveness. But this theory has been subjected to criticism on the ground that this theory lacks predictive power in linking leadership traits to performance (Stogdill, 1948). Consequently, in 1940s and 1950s, the leadership behaviour theory was introduced to explain leadership effectiveness based on leaders behaviours and practices they should play to provide new perspective on understanding leadership effectiveness (Steers, Porter Bigley, 1996) cited in Oyinlade (2006). The theory explains that the behaviour of the leader occurs within the context of various roles and practices the leader plays. This further justifies why leadership practices and behaviours are important to influence subordinates behaviour and this also helps to explain that the effectiveness of the leader is influenced by his/her roles obligations and expectations. 2.3. Measurement of effective leadership In a study done in 2008 to more than 1,000 police supervisors attending the FBI National Academy (NA) in Quantico, Virginia which involved 1,042 of the 1,071 (97.3 percent) NA attendees completed all or part of the survey, the survey concluded that efficacy of police chiefs who are effective leaders was most strongly linked with integrity, work ethic, communication, and care for personnel while ineffective leaders were characterized as failing to express these traits or were characterized as suffering from questionable ethics and integrity. The study revealed that 37.5 percent of respondents ranked honesty and integrity as the most important characteristics of an effective leader. The study also acknowledged that development of effective leaders and leadership practices is a persistent problem in policing (Schafer, 2009) A study done in 2008 involving a total of 1,000 high public school teachers in Amman, Jordan which studied the behaviours of their principals using Kouzes and Posners LPI has shown that 550 school teachers represent 55 per cent of the targeted respondents of 1,000 have assessed their principals as moderately practising Kouzes and Posners leadership practices model and identified them as transformational which is also associated with effective leadership (Abu-Tineh et.al. 2008). 2.4. Integrity Integrity is a concept commonly discussed in a formal and informal way and usually associated with leadership and organisational theory, but it is yet to be defined and theoretically understood (Rieke Guastello, 1995) as cited in Parry and Proctor-Thomson (2002). Previous definitions on integrity indicated that integrity has been defined in different manner and in different forms due to different lines of research by previous researchers. This was conceded by Hooijberg et.al (2010) that the complexity regarding its meaning and interpretation makes it difficult to be understood. Hence, its broad dimensions had led to many researchers to associate it with ethics, honesty, trust, credibility, and character that have been used and applied interchangeably in many past literatures (Hooijberg et.al., 2010; Becker, 1998; Yukl Van Fleet, 1990); Kouzes and Posner (2002); Ciulla (2004). In 2007 and 2009, Palanski and Yammarino cited in Hooijberg et. al. who successfully found evidence of rela tionship between integrity and honesty also asserted that it involves matching deeds to words, a sense of morality and that it lies in the eyes of the beholder. This was shared by Kirkpartrick and Locke (1991) and Covey (1992) described integrity as walking the talk with no desire other than for the good of others. This was supported by Mayer, Davis, and Schoorman, (1995) by stating that integrity should be more than walk the talk but is associated to an individuals full commitment to underlying principles. For Kolthoff et al. (2010) stated integrity has its foundation in ethics and Lawton (1998) asserted that ethics and integrity encapsulate a code of conduct as basis for actions. Notably some examples of ethics violation in public organizations include lying, cheating, rule-bending, stealing public property, harming others and so on (Ciulla, 2004). For Van der Wal; Huberts; Van Den Heuvel and Kolthoff (2006), they described integrity within organizational context to constitute wholeness and in the Latin word -integritas which means acting according to moral values, norms and rules and which must take place within the context and environment in which one works or operates and accepted by the members of the organisation. For integrity also means trust as Bennis (1989) stated that integrity is the basis of trust and Simons (1999) in asserting that trust of subordinates in leaders behaviours is very important suggested behavioural integrity (BI) rather than self-perceived integrity or any statement on integrity as the main focus research on integrity to describe leaderships style and behaviours as there often mismatch between actual values and enacted values of leaders behaviour. The author duly admits that this has been the common flaw in public service where leaders normally ignore subordinates trust and in many instances they do not need subordinates trust as they probably feel proud to helm public organizations and hence could have acted on their own for selfish gain. It is here that mistrust and dishonesty exist within public organizations and as Kolthoff et al. (2010) pointed out that integrity is affected. Other researchers like Padilla, Hogan, and Kaiser (2007) also believed and argued that the occurrences of corruption, unethical and bad behaviours, mismanagement and so on perpetrated by people in position of power appointed in public organizations can be traced to issues of integrity. That is why integrity must be perceived as a moral courage and the will and willingness public servants ought to do and to go against what is not right and believes to be wrong (Kolade, 1999). How integrity is important for leadership? Kirkpatrick and Locke (1991); Kouzes and Posner (2002) cited in Hooijberg et.al (2010) asserted that integrity is not only good for organizations but also to be an important trait of leaders. Becker (1998) argued that excellent leaders are people viewed and perceived to be high in integrity because they do not want to gain something out of organizational resources for selfish reasons. This is consistent with Badaracco and Ellsworths (1990) notion that leaders with values and integrity normally make decisions in accordance with the enacted values of the organization and for Kouzes and Posner, (2002) added that leaders with integrity would be able to convince followers that they are worth to be followed. While Kanungo and Mendonca (1996) cited in Parry and Proctor-Thomson (2002) also stated that integrity in leadership has become an increasing concern for business and organisations. To this, many theorists now believe that leadership without i ntegrity may put the organisations at risk, (Morgan, 1993; Mowday, Porter Steers, 1982; Posner Schmidt, 1984). Perhaps, the most important definition of integrity related to leadership was given by Tan Sri Mohd. Sidek Hassan who is the Chief Secretary to the government of Malaysia in his speech dated 25 Mac 2009 that integrity can be defined as continuous adherence to moral principles, honesty, wholeness, the quality of being unimpaired; soundness. He also reminded civil servants on the need to instil integrity especially on the role of leadership in public institutions in order to deliver high quality of service delivery (http://www.pmo.gov.my/ksn/?frontpage/speech/detail/1512. accessed 5th April 2011). From the so many definitions of integrity mentioned above, it is clear that integrity plays an important role in establishing and maintaining high ethical standards in public organizations but it must start with the top echelon of the organizations which must be perceived to have integrity as without it the whole system and existing reform measures will be meaningless. 2.5. Measurement of integrity Hogan and Kaiser (2010) in their study on How to assess (not to assess) the integrity of managers stated that various attempts have been made in the past to assess and measure integrity in leadership including using the Big Five Personality Theory as researcher like Allport (1937) and other moral philosophers linked leaders integrity to personality and they believed that leaders personality could influence individuals and groups behaviours. To this, measurement of leaders personality using The Big Five Personality theory was a questionable issue related to how sound the integrity test works with leaders (Howard Thomas, 2010) and although it can predict counterproductive work behaviour based on the three dimensions of personality theory: Conscientiousness, Agreeableness and Emotional Stability; but it does not measure counterproductive behaviours. Another critic for the theory was by Mischel (1977) who suggested that personality is most important in weak situations and of course in s trong situation it could provide solid cues about leaders appropriate behaviour which resulted in peoples supportive actions. Hogan and Kaiser (2010) also stated that another measurement technique linked integrity to leaders competency model theory and by using the data that delivered subordinates ratings of 672 directors and vice presidents employed by a Fortune 500 technology firm in the United States, this method defines integrity as a leadership competency and measures it using co-worker ratings of observed ethical behaviour. The test used 23-items to measure five competencies and integrity is one of them. The result of the competency test found that the behavioural ratings suggested only a negligible proportion of managers may have integrity issues and do not identify leaders with integrity issues as most of the items in the questionnaire only reflect the desirable end of integrity construct. The study also did not differentiate between high and low-performing managers, and hence cannot be used as an appropriate measurement to identify leaders with integrity issues. What have been done by previous measurements only focused on positive behaviours of managers that might not have been able to identify leaders with integrity issues. However, using Craig and Gustafson (1998) measurement technique of Perceived Leader Integrity Scale (PLIS) which focussed on perception of unethical behaviours of leaders using only a short version of 8-items questionnaire survey rather than 32-items, Hogan and Kaiser (2010) in their study using data from 80 employed MBA students at a university in the South-Eastern United States has proven that this technique is a reliable way of assessing leaders with potential integrity issues as correlation and regression analyses using the PLIS suggested that trust and leaders integrity is the primary determinant of employee attitudes and effective leadership perceptions. Apart from using PLIS, Hogan and Kaiser also used Leader Behaviour Description Questionnaire (LBDQ) developed by Stogdill (1963) in the study to assess the leaders effectiveness via two-factor of leaders behaviour, that is, Initiating Structure and Consideration scales (10-items for each scale) and found that PLIS is the strongest predictor of all the three predictors and another result indicated that leader perceived integrity was highly correlated with consideration rather than initiating structure which means leaders need to pay more attention to the needs of the subordinates. So, this study will use the PLIS to measure perceived leaders integrity from subordinates assessment in the focus area, that is, the selected Sabah states agencies in Kota Kinabalu. 2.6. Relationship between effective leadership and perceived integrity Parry and Proctor-Thomson (2002) in their study on Perceived Integrity of Transformational Leaders in Organisational Settings involving 1,354 useable samples out of 6,025 managers in private and public organizations throughout New Zealand using both PLIS and MLQ to measure perceived leader integrity and effectiveness respectively found that there was positively significant correlation between leader perceived integrity and a range of leader effectiveness measures in which leader effectiveness was measured with items such as satisfaction with leadership, perceived leader effectiveness, extra efforts from followers and motivation of followers. A study done by Hooijberg et.al in 2010 involving 175 bureau chiefs and directors of a state government agency in the North-eastern USA taking part in a leadership-training program using 20-items survey of Competing Values Framework (CVF) to assess managers effectiveness through eight leadership roles: Producer, Director, Coordinator, Monitor, Mentor, Facilitator, Innovator and as Broker revealed that integrity has an above impact of leadership effectiveness followed by honesty and goal-orientation is the leadership role that bosses highly associated with leaders effectiveness. In addition to the above studies, other past literatures on the study of leadership focussed on the impact of leadership on organization and indicated it was the leaderships role to protect and enhance the invulnerability of public agencies to threats of integrity as suggested by Selznick (1957) that the integrity of the institution is vulnerable to corruption if the leader fails to protect the institutions distinctive values, competence and role. The importance of leaders to demonstrate integrity was also studied by Gray (1985) and Fiedler (1995) as cited in Huse (1998) who argued that leaders will inspire others when they demonstrated integrity. This shows that leadership with integrity is vital to protect organizations vulnerability to corruption as well as to inspire others to behave in a forthright and open-manner and lead the organization into the future which is part of leaders demonstration of integrity. The study by OECD in 2005 on Public Sector Integrity: A Framework for assessment regarding perception of integrity in all its member countries such as Australia, Austria, Belgium, Canada, Denmark, New Zealand, Germay, Japan and host of other countries indicated that integrity in public agencies starts at the top and through leaders actions and behaviour. Instilling a culture of integrity has to come from the top such as the senior management, head of department, governing board etc. Leaders in public organizations must keep integrity at the forefront activities so that employees can take their cues and examples from the top. Other research also has shown that supervisors or leaders are the primary influence on the ethical behaviours of their subordinates (Morgan, 1993; Posner Schmidt, 1984). Their contention is based on the belief that as integrity is also about ethical behaviours, this indicates that if leaders exercise ethical behaviour this will lead to larger implications on subordinates behaviours and behaviours of others in the organization. To this, an effective leadership must lead the initiatives to create an atmosphere where individuals in the organization feel safe to move forward to becoming an ideal and competitive organization. But this will depend on the leaderships beliefs in motivation and competitive spirit of all members in the organization on the adherence to values of honesty, ethics, and trust. What is important is a statement by Morgan (1993) who emphasized the ethical leaderships positive impact on organisational effectiveness will result in ethical development which is very important to the leaders success. Morgan also found that followers perception of leaders ethics was positively related to their perceptions of leaders effectiveness. 2.7. Summary of Literature Review Based on the numerous definitions of integrity given by previous researchers such as Becker (1998), integrity is conceptualized as similar to honesty, trust, ethics, matching words with deeds and actions, and a commitment in actions to set of principles and values. In other words, integrity is about something ethical and morality in words and in actions in accordance with existing norms, cultures, values, processes, rules and laws in which managers and leaders in public organizations must adhere to in order to create and maintain public trust. Previous studies indicated that effective leadership can be conceptualized and perceived using Kouzes and Posners (2002) Leadership Practices Inventory or LPI which emphasizes on leadership practices in five dimensions : Inspiring Vision, Model the Way, Challenge the process, Enable others to act and Encourage the heart. Recent study by Abu-Tineh et.al (2008) done in 2008 in Amman, Jordan involving a sample of 550 school teachers resulted in the school teachers assessed their school principals as having practiced Kouzes and Posners leadership practices and has identified them as transformational which is also related to effective leadership. The leaders integrity can be perceived by using Craig and Gustafsons (1998) Perceived Leader Integrity Scale of PLIS in which Parry and Proctor-Thomson in 2002 has conducted a study on a sample of 1,354 private and public managers in New Zealand using PLIS and found a moderate to positive relationship between perceived leader integrity and transformational leadership behaviours measured using Multifactor Leadership Questionnaire (MLQ). Other previous literatures also pinpointed to the needs for perceived effective leadership to possess moral values such as honesty, trust and ethics or in other words integrity to maintain trust and create followers positive perception of leaders effectiveness and integrity to bring the desired impact to the organizations.