Dove Campaign For Real Beauty Media Essay

Dove Campaign For Real Beauty Media Essay VIDEO: The video Evolution starts with an ordinary fair girl sitting against a camera. Now the movement starts with some professionals (make-up artists) start applying make-up on her step by step and finally it shows how this ordinary looking girl is converted to a beautiful model. Not only this, the further step involved the digital alteration of a picture of her to make her even better looking. Afterwards, this final picture is used at a billboard and the line below it captures this: No wonder our perception of beauty is distorted. To move further, this final picture is used to advertise an unreal beauty product on a billboard. This whole make-up video was posted on Youtube and it was viewed 40,000 times on the first day of its release and 1,700,000 times within a month of the upload . http://fashionrules.com/wp-content/uploads/2009/10/dove-campaign-for-real-beauty.jpg Message: This viral message was aimed to raise awareness about the Dove Self-Esteem Fund. The objective of the fund was to help women and girls from Canada trying to build a stronger self-esteem and a better positive self-image than the negative one which had been running them anxious. This campaign was created by Ogilvy Mather Toronto for the Canadian market only but it soon became a rage and had a huge impact not only in Canada but all over the world. Effect: The video had a strong effect and it gradually spread much beyond the Canadian Market- the initial target market for this message, thanks to the advent of social media especially the use of YouTube here. The audience got to know that the advertisement in magazines and on the television is not the real thing. The model girls are made better looking than they actually are; but the problem once that women tend to take it as true and thus develop a with low self-esteem as they are not able to understand the true side of it. But this video helped them understand this and thus had a positive impact on their psyche as far as they perceive the beauty as shown to them. Reasons for impact: It becomes an interesting study to find out what were the reasons that made this video so popular. Some major reasons that can be though off are: Emotional connection: For any viral message to be successful, it should be able to connect to the audience on an emotional level. If anyone feels emotional by watching a video, it is bound to encourage the person to share it with like-minded people and feel good about it and this is the way a viral grows making it infectious. This video directly hit the identity and the self-image of girls and women by exposing to them the reality behind the beauty industry and increasing their confidence in their own inner beauty with less emphasis on the external beauty thus helping them create a positive and optimistic self-image and staying away from fake beauties shown by the media. A Sticky and memorable message: In addition to being emotional, the message should be substantial in itself and should be strong enough to directly reach the memory of the audience. In this video, a message was created telling people that the way they see the beauty is not the real one, its just make up and not the real natural stuff, the reality being something else. Most people did or do not know how fake the beauty industry really is. This is why the message made such a big impact on peoples perception and resulted in remembering who sent the message.For Dove,it helped in creating a brand loyalty where audience would remember not only the message but develop a strong brand recall and reputation for Dove. A Novel idea: With this video, Dove did something different and extra-ordinary wherein it not only tried to promote its brand but tried to show the audience that I actually cared for them and wanted to show them the real picture. Audience liked the idea in which the perception about the beautiful ad models was changed and the reality was exposed by this video. This novelty in the idea played a huge role in the spread of this video through online media at such a rapid pace. The Indirect and subtle approach One of the best things that happen with this video was the trust that it developed among the audience and it happened because of the subtle manner in which the brand was conveyed along with the message. There was no direct and over-the-face mention of the products or the company or its name. But at the same time, the message behind the message, from Doves perspective, was that the female segment should get the real picture, should aim to be supermodels, instead just try to enjoy their normal beauty and for that they dont need cosmetics or surgeries, all they need a bar of soap, one which cares for them. The continuity in approach One of the major problems with a viral message is that the enthusiasm generated by the message can easily fall down and thus there should be a disciplined way to counter this. After the fast spread of this videos and the message, the company realized fast that it needs to keep the fire up and thus it released few other videos with same message fast along with behind the scene coverings and also did everything through other ways like interviews, surveys etc. to keep the buzz alive. The likeability The video was very much likeable and it generated a feel good factor among the audience by negating the negative self-image resulting from the wrong perception portrayed by the beauty industry. This was huge and had a big impact on the appeal and attraction of the video. Power of social media: Today, Online internet media is a very powerful tool to spread your message across at a very high speed and across very wide reach. There was a lot of talk about this video on different blogs or through comments and responses in the form of more videos on YouTube that were not only serious ones but were spoofs too like Slob Evolution. Through all this, the power of the video viral grew manifolds and bigger and bigger which created a buzz and thus reached a large audience across the globe. Talking about the other side of this viral, the audience which was exposed to this video viral reported a positive change in their attitude and perception towards the brand, and not only those, this was also among the people that had only heard about it and yet not seen it. Thus through this campaign, Dove proved that viral marketing through social media is a very powerful tool if used it the right manner. It can go a long way in changing the attitudes of people towards a brand with good viral marketing, which results in more sales. Not only this, Even without having appeared anywhere through offline means, the video and it effects were discussed by a good number of TV programs, which includes Good Morning America,  The View, The Ellen DeGeneres Show, and news channels such as  CNN,  NBC, and  News, showing support for the message with an overwhelming majority. It produced double-figure growth in product sales for Dove , and also Unilever reported that its overall sales rose by 5.8%, up from 3.9% the previous year in the duration following the release of  Evolution. Also now, Dove has a page on Facebook which mentions their mission as being committed towards helping all women to realize their real beauty potential by creating products that would deliver genuine improvement to their skin and hair. It believes that beauty must be for everyone, the reason that when one looks and feels the best, one feels better about self. To get an idea about how successful this campaign has been, the count on the fans of this page is 283,808 people. Major characteristics of a viral that enhance its ability to spread Outstanding story like the success of an underdog in some competition etc.Latest on Facebook is the video of interview of a student from a very poor family who went on to become the topper of the IAS exam this year 2010. Stickiness : Sticky  content  refers to content published on a  website, which has the purpose of getting a user to return to that particular website or hold their attention and get them to spend longer periods of time at that site.  Uploaded links or tagging pictures are such examples as consumers tend to come back to same messages to post some comment Relevance A viral tends to spread fast through online media if it is relevant to the target friends. E.g. messages related to Business may be more relevant for a MBA student and so have higher chances of getting forwarded through e-mails, blogs or commented high on Facebook. Portability Share ability Timing and actuality Seeding hook Natures of viral Today use of social media is almost indispensible especially for the current generation. This can be seen with the ever-increasing users of blogs, Facebook, twitter etc. With the tremendous amount of information easily available on internet today, there is a huge emphasis on sharing today and everyone wants to be more and more aware about various things. But that does not mean that everything on this earth is shared. Rather there has to be some value, some relevance in the message for it to be important enough to be forwarded and propagated. To know about these characteristics, 47 internet users were interviewed( 28 from IIM K personally and 19 through online survey) and they were asked about the top 3 types of messages they are more inclined to share and were given 9 options to choose from. Following were the results:- The results showed that the major types of the viral messages that are likely to be propagated fast through social media are Comic content, socially relevant stuff or some inspirational/motivational information. Further, these users were asked about their medium of their sharing and following were the results:- Around 48% use social networking sites like Facebook, Orkut etc. to share the messages whereas forwarding of e-mails was a distant second and seems to be losing its charm with the advent of other better means of sharing like networking sites etc. But then if looked closely, use of a particular medium for sharing by a user depends on his location and access to various media.To have a better understanding of this, the 47 respondents were then divided into 2 separate sections Students and Working users and the data were collated separately as shown:- The results show the changes in preference of the medium used due to the constained access. For instance figure 1 which has all IIM K students as the respondentd show that majority of them use Facebook or other networking sites as their most preferred medium of message propagation and here e-mail forwards form a very small(only 7%) of their media usage for information sharing. On the contrary,the working respondendts who generally have a constained accees to social netwokring sites instead use more of e-mail forwards.

Feminism: A Constant Stride Towards Equality Essay -- Gender Studies

â€Å"Women are the only oppressed group in our society that lives in intimate association with their oppressors.† -Evelyn Cunningham Feminism is an idea based on the assumption that women have the same human, political and social rights as men, furthermore, that women should have the same opportunities as men in their personal choices regarding careers, politics and expression (Reference.com). A feminist text states the author’s agenda for women in society as they relate to oppression by a patriarchal power structure and the subsequent formation of social ‘standards’ and ‘protocols’. It points out deficiencies in society regarding equal opportunity, and the author will make certain the reader will be aware of this motive (Bahar). In a work of fiction, the main character, or heroine, personifies the social struggle against male domination. Unfortunately, feminism is said to have too many negative connotations and thus it seems the term, and therefore the movement, is restricted by the glass ceiling, of which it aims to fight (Ferguson). Numerous works which we explored throughout t he semester possess characteristics of feminist works, in particular, the short story â€Å"The Yellow Wallpaper†, written by Charlotte Perkins Gilman and â€Å"A Good Man is Hard to Find†, written by Flannery O’Connor. These are both considered feminist texts because they aim to portray women as stronger, more independent subjects, and to defy the norms that have been created by men in the past. The feministic ideas that are touched upon help to strengthen the works as well as critique modern society. â€Å"The Yellow Wallpaper† tells a story about a woman’s struggles against male-centric thinking and societal ‘norms’. Feminist allusions are abundant throughout this s... ...y 36.3 (2011): 733-757. Literary Reference Center. Web. 11 Apr. 2012. Gilman, Charlotte Perkins. â€Å"The Yellow Wallpaper.† 1912. Making Literature Matter: An Anthology For Readers and Writers. 5th ed. Boston, MA: Bedford/St. Martins, 2012. 954-968. Print. Hinely, Susan. â€Å"Charlotte Wilson, the â€Å"Woman Question†, and the Meanings of Anarchist Socialism in Late Victorian Radicalism.† International Review of Social History 57.1 (2012): 3-36. ProQuest Military Collection; ProQuest Research Library; ProQuest Social Science Journals. Web. 10 Apr. 2012. O’Connor, Flannery. â€Å"A Good Man Is Hard To Find.† 1955. Making Literature Matter: An Anthology For Readers and Writers. 5th ed. Boston, MA: Bedford/St. Martins, 2012. 1283-1296. Print. â€Å"Reference.com - A Free Online Encyclopedia & Information Reference.† Reference.com. Web. 8 Apr. 2012. .

Apple iPod from Business Perspective Essay examples -- mp3 digital mus

Technology has changed in the terms of portable music and with the invention of the Apple iPod in 2001, the ease and accessibility to download and listen to music has never been easier. Apple has developed a device that weighs no more than 6.2 ounces (and as few as 3.6 ounces) and can hold up to 10,000 songs. Despite the weak market overall, the market for digital media is undeniably hot and barring a consumer spending meltdown, it should stay that way. In light of current computer market conditions, Apple is wise to leverage a moderately priced consumer product like iPod to generate revenue. The iPod is an excellent opportunity to drive an additional revenue stream. Despite current global economic conditions, information technology is forecast to grow significantly over the next several years. Importantly, many experts believe that IT innovations like the iPod will particularly help drive consumers to electronic stores to purchase ground-breaking technologies due to the cost. Being in business for almost 30 years, Apple Computers started with two friends in high school; considered outsiders because of their love of electronics. Steven Wozniak â€Å"had been dabbling in computer-design for some time when, in 1976, he designed what would become the Apple I.† His friend, Steven Jobs, â€Å"who had an eye for the future, insisted that he and Wozniak try to sell the machine, and on April 1, 1976, Apple Computer was born.† (http://www.apple-history.com/frames/). It was not until the Apple II was introduced at a tradeshow in 1977 that the business started to take off. One of the most recent products developed by Apple which has become very successful has been the iPod. The iPod is a slick, tiny device that allows users to download songs from a specific website and this unit â€Å"holds† the songs in which they can be played at any time. The iPod is thought of as a handheld jukebox. It has not been any easy success ride for this product. First launched in October 2001, at a cost of $399, many skeptics were uncertain that this product would become an item that would be found in homes. The concern was the fact was that â€Å"only Macintosh users, less than a twentieth of the marketplace, could use it.† (www.msnbc.mcn.com/id/5457472/site/newsweek/). Strictly for personal entertainment, this product has recently been remodeled to allow holding more songs and now is facing stric... ... when a consumer's income goes up, consumers will buy a great deal more of that good. Very low price elasticity implies just the opposite, that changes in a consumer’s income have little influence on demand. The demand for the iPod continues to grow despite consumer’s income and selling price. This is a hot product that is receiving great word of mouth exposure and sales will continue to sky rocket. References http://www.apple-history.com/frames/ http://www.conference-board.org/economics/stalk.cfm http://www.findarticles.com/p/articles/mi_m1094/is_n2_v24/ai_7544055 http://www.hometoys.com/releases/jan03/cea_01.htm http://www.imagingnetwork.com/article.asp?id=645&Issue=July/August%202004 www.indiana.edu/~ipe/glossry.html www.msnbc.mcn.com/id/5457472/site/newsweek/ http://news.com.com http://www.pcguide.com/ref/hdd/hist-c.html http://seattletimes.nwsource.com/html/businesstechnology/2001912647_paul26.html http://story.news.yahoo.com/news?tmpl=story2&u=/sv/20040807/tc_sv/takingontheipod www.technewsworld.com/story/35313.html http://www.theregister.co.uk/2004/05/25/hitachi_storage_plant

Representation of Society in Euripides Medea Essay -- Euripides Medea

Representation of Society in Euripides' Medea During the time of Euripides, approximately the second half of the fifth century B.C., it was a period of immense cultural crisis and political convulsion (Arrowsmith 350). Euripides, like many other of his contemporaries, used the whole machinery of the theater as a way of thinking about their world (Arrowsmith 349). His interest in particular was the analysis of culture and relationship between culture and the individual. Euripides used his characters as a function to shape the ideas of the play (Arrowsmith 359). In Medea, there was not a "traditional" hero, but a fragmentation between the two paired major characters, which is characteristic of Euripides' work (Arrowsmith 356). Jason and Medea, the initial lovers of the play, were antagonists by the play's end. Euripides sought to take the wholeness of the old "hero" and represent him divisively, thus diffused over several characters. Since Euripides chooses that his characters represent ideas, the paired antagonist Jason and Medea both represent the warlike modes of a divided c... Representation of Society in Euripides' Medea Essay -- Euripides Medea Representation of Society in Euripides' Medea During the time of Euripides, approximately the second half of the fifth century B.C., it was a period of immense cultural crisis and political convulsion (Arrowsmith 350). Euripides, like many other of his contemporaries, used the whole machinery of the theater as a way of thinking about their world (Arrowsmith 349). His interest in particular was the analysis of culture and relationship between culture and the individual. Euripides used his characters as a function to shape the ideas of the play (Arrowsmith 359). In Medea, there was not a "traditional" hero, but a fragmentation between the two paired major characters, which is characteristic of Euripides' work (Arrowsmith 356). Jason and Medea, the initial lovers of the play, were antagonists by the play's end. Euripides sought to take the wholeness of the old "hero" and represent him divisively, thus diffused over several characters. Since Euripides chooses that his characters represent ideas, the paired antagonist Jason and Medea both represent the warlike modes of a divided c...

Dentex Corporation Case Essay

The problems and issues mentioned in the case Dentex Corporation are: 1. Issue related to corporate social responsibility 2. Issue related to promotional deceiving 3. Issue related to equal opportunity in workplace 4. Issue related to employee responsibility 5. Issue related to bribery 1. Issue related to corporate social responsibility One of the major issues mentioned in the case is about corporate social responsibility. Dentex Corporation came up with the styling new line of car, Rento. It was considered as a rushed project, thus they skipped preliminary survey. The design was dominated by style different from the other Japanese and European cars, which lead to the placement of fuel tank behind the rear axle (Dentex Corporation, PDF document). The crush test results showed that Rento was less crush resistant and according to Harley Strop, an engineer involved in the crush test mentioned that Rento needed modification before launching (Dentex Corporation, PDF document). The Dentex’s Product Planning Committee and the Vice President, Rodford approved the design and launched it without any modification. According to moral minimum approach which states that businesses are obliged to maximize profit not by causing harm but it is not constrained by the duty  to prevent harm (Corporate social responsibility, Power Point Slides). Though Rodford was informed about the failed test and required modifications, he did not take any initiatives because he did not want to increase costs, as they were competing against the inexpensive European and Japanese cars. Their main target was to be cost effective and maximize profit and they are not causing any harm directly by launching this design. On the other hand, the moral responsibility includes causing harm, enabling harm, allowing harm, providing an opportunity for harm or failing to prevent harm (Corporate social responsibility, Power Point Slides). Here, launching this accident prone car is definitely providing an opportunity for the drivers to get harm, undertaking the modifications would prevent the risk of harm, but the company refused to do so. This is an example of ignorance by the company which resulted the death of Mrs. Ray and serious injury of Richard. Considering the utilitarian analysis the audience who will be affected are the customers, employees and management of the company, local community members and the company itself. The impact of this decision on the customers is very dangerous, they might be victims of accidents like Mrs. Ray and her son. The result is serious injury, trauma or death. In case of customers, their life is in risk. The local community members, who will be driving around the defaulted car might be victims of accidents too. Whereas the company itself will be impacted by losing reputation due to the unsafe car, they might lose profit because of lost sales and lastly they might lose money in lawsuits against the accidents. The employees and the management of the company might lose motivation to work in the company, because of the unethical act of the company by being responsible of launching a defaulted car. Due to the loss in sales and profit, the employees might get reduced benefits. The only pro avoiding modification of Rento from the utilitarian perspective is that the company will make short term profit. The cons can be the risk of customer death or injury, other community members being victim of accidents and in the long term the company will lose reputation and profit and loss of money due to lawsuit payments. The result of the utilitarian analysis states that this is wrong. Here the risk is losing life which has no substitute, whereas profits can be made later or through other  sources. Considering the rule utilitarian perspective, if all car companies adapted these unsafe measures people will no longer feel safe in buying cars and driving them along with their children. The deontological ethics states that there are things that we must do as a matter of principle regardless of consequences (Moral standards, PowerPoint Slides). Here the Vice President, Rodford had to act on the best interest of the company in making profit and surviving the competition against European and Japanese cars. Therefore he ignored the fact of putting people in risk of accidents. The positive right test assists the wellbeing of the company and its employee by making sales and profit. Whereas the negative right test overrides the wellbeing of the customers and the community members with the risk of death. Again since life is irreplaceable and profit can substituted by other means, the action of the company is wrong from the deontological view too. The policy that Dentex Corporation should follow is strict rules and regulation for the Product Planning Committee regarding product safety. There should be more awareness raised among the employees and management regarding the ethical responsibility towards the customers and society as a whole. 2. Issue related to promotional deceiving Another issue mentioned in the case is the deceptive advertising. Since the image of Rento was hampered because of the accidents, Dentex decided to develop a manipulative marketing strategy. Their strategy included targeting the young male crowd between the ages of 16 to 24, who can be influenced easily. The experimental researched and focus groups showed that this targeted group is the risk takers thus they created an ad saying â€Å"The Little Carefree Carâ€Å" (Dentex Corporation, PDF document). This is manipulation of individual’s decision through psychological appeal which exploits instincts, personal motivator, conformity, anxieties and low self-esteem to guide behaviour (Marketing-promotion and placement, Power Point Slides). Their strategy also included targeting older consumers who care about safety by  endorsing the Rento by authority figures. These ads included actors as mechanics and engineers to endorse the Rento by giving it a thumps up and trusting their children with the car ((Dentex Corporation, PDF document). This act is considered as deception of consumers because consumers tends to be convinced by the ad and buy the unsafe car that they would not have bought otherwise. The utilitarian analysis shows that the affected audience are the company employees and the customers. Through the manipulative advertising the employees will be able to reach their marketing and sales target that will be beneficial for the profitability of the company. Whereas the targeted customer who are manipulated spend their money on the Rento, they bear the risk of accidents and like Mrs. Ray and her son, they suffer from injury and death. The company is solely responsible for this kind of advertising and the consequences. The pros of this act will be the company sales and profit whereas the cons will be the risk of young crowd driving the accident prone car. Thus from the utilitarian perspective the deceiving promotional activities are wrong because of the harmful consequences. The consequence here is about human lives, as mentioned above they cannot be substituted whereas profits can be substituted. Autonomy is about making rational choice that is undue pressure and manipulation where the choice results from emotional insecurity and social pressure (Marketing-promotion and placement, Power Point Slides). According to the deontological ethics point of view the act violates autonomy by manipulating through psychological appeal. In case of the positive right test, the ads assist the company’s marketing department to reach its promotional goals and lead the company to more profit and sales. Whereas in the negative right test, the ads assist in interfering the freedom of choice through manipulation making them choose the car that is a threat to their lives. Thus due to the risk of life, the promotional deceiving is considered as wrong from deontological perspective. The management should be well aware of the Canadian Code of Advertising Standards those exist and manage the company accordingly to avoid lawsuits.  The standards that imply are Accuracy and Clarity, Testimonial and Ads to Minors (Marketing-promotion and placement, Power Point Slides) 3. Issue related to equal opportunity Diane Ross, an enthusiastic and hardworking employee of Dentex Corporation made her way up to the important management ranks. She was assigned for a management position of Rento in Mexico, where she had to work under James Carr (The Dentex Corporation, PDF document). The issue here is in front of the Mexican clients James addressed Diane as â€Å"cute little assistant† and â€Å"our lady manager†, whereas her responsibility was more than what was shown to them. As a result she was bypassed for important matters related to authority (The Dentex Corporation, PDF document). James’s reaction to this matter was that Mexican clients don’t understand women at authority thus he portrays her to be inferior in front of Mexican clients only. This violates her legal rights, which are rights that are granted to employees by law or judicial ruling (Employee Right, Power Point Slides). It infringes her right of equal opportunity because she is not able to maintain her responsibility and authority that she is entitled to as per her position. On a different perspective this is also violating her moral rights, which are the rights that originate in respect owned to employees as human beings and that are independent of any legal or contractual obligation (Employee Right, Power Point Slides). This infringes her right to fair treatment as an employee because she is just there to show the clients that there is a lady assistant, she is being treated inferiorly. Considering the utilitarian analysis, the audience of this action are Diane and other female employees of the company. Since Diane is unfairly treated, she will lose her motivation to work for the best interest of the company. She will be stressed during work since there is disturbance in role of authority. She will feel powerless and as a result she might lose self-respect. The consequence for the other female employees might be losing motivation since they are seeing Diane fail despite her ability and hard work. Therefore the pros of this action is James maintaining an image of  having a female employee in front of the Mexican clients and the cons is Diane losing motivation and getting worse at her work performance. As a result of the analysis this is considered wrong because it violates her moral rights and effects in deteriorating her ability. The deontological ethical perspective shows that the action violates Diane’s autonomy by interfering in her work. The negative right test assist in Diane losing her productivity and performance, thus proving the action to be wrong. The management of the company should be aware of the employee rights to avoid affirmative actions, which refers to policies that take positive steps to alleviate unequal treatment (Discriminations and harassment, Power Point Slides). The company should have information session for executives and management for ensuring fair treatment of employees. 4. Issue related to employee responsibility Harley Strop, the engineer in charge of the crush test figured that the prototypes do not pass the fuel system integrity safety. When prototypes were struck from behind at 20/mph, the vehicle could not resist that and there was a fuel spillage. At one test, the fuel came to the driver’s compartment due to lack of separation (The Dentex Corporation, PDF Document). Harley mentioned these problems in the test reports and mentioned about the modifications but still the Rento got approved by the Product Planning Committee. The broader stakeholder view states that employees has relationship and responsibilities towards other parties as well rather than only their employers. The other parties’ in this case is the society, coworkers, professional community and also mainly the customers (Employee responsibility, Power Point Slides). Harley being the engineer (gatekeeper), felt responsible for the defaulted car and informed the Vice President about this matter. As gatekeeper’s lack of expertise puts the public in vulnerable state, they have duty and responsibility to use their professional knowledge for the betterment of the public (Employee responsibility, Power Point Slides). In view of the utilitarian analysis, the affected audience are the employee (Harley), the customers, the society and the company. Here the engineer, Harley will be demotivated because his professional justifications are overlooked. His skills are being questioned, making him feel like his work is of no value to the company. Also considering his fiduciary duty to the customers, he might feel responsible for risks that the car owners are bearing, though he is powerless in front of the vice president. The customers on the other hand are bearing the risk of accidents affecting them with injury or death like Mrs. Ray and her son. The society as a whole will be losing trust on engineers and car manufacturers because they are not providing them with safety. Lastly the company will be hampering its image and reputation and might be losing customers. Therefore the pros of this action will be the short term sales and profit but the cons will be employee demotivation, might result in employee turnover and also threat of accident for the customers. As a result of the utilitarian analysis, the act of ignoring Harley’s observation is wrong because of the dangerous consequence. Here the risk is the safety of public, their life is in danger, which is irreplaceable compared to the company’s profit. According to the deontological analysis the vice president is maintaining his duty and obligation towards the company of maximizing profit, regardless of the consequences. On the other hand, the employee’s autonomy was violated because his accurate report was ignored and not valued. As per the deontological argument managerial employees have expertise on their specific field, such as the engineer which the employer lacks, such as the Vice President. Since the employer’s property depends on the employees, the employees have obligation to look after the interest of the employers (Employee responsibility, Power Point Slide). Therefore Harley was doing the right thing by letting the Vice President know about the flaws, because he is obliged to work for the best interest of the company, its image and performance. The management should have strict regulations for maintaining safety practise. The Product Planning committee should not be able to approve any project which does not meet the minimum safety requirements. Since  gatekeeper build the trust among the company and the customers, their values and judgements should not be overlooked by any under skilled third party. 5. Issue related to Bribery This issue is related to giving and receiving gift considered as â€Å"bribery†. The Rento line had a high demand in Mexico, thus dealers and franchises competed and used unfair means to do business. These gifts ranges from Mercedes Benz to Rolex watch and cash payments of thousand dollars. When Diane was faced with this problem, she was told that it was an accepted way of doing business in Mexico (The Dentex Corporation, PDF Documents). The utilitarian analysis shows that the affected audience are Diane, the Mexican dealers, the executive in Mexico and the company. Through this from of gifts the dealers get the benefit of being favored and do more business with the company resulting in gaining profit. The executives of the company are receiving expensive gifts and money which result in higher living standard and motivation for better performance. The company overall is meeting its objective of sales and profit. Whereas Diane is not being comfortable adapting the work culture in Mexico. She is being demotivated and performance is being worse. One of the pro of the gift giving culture is that the executives get motivation to work and their living standard improves. The business is gaining profit and the dealers are getting business. The only con is that Diane’s work performance is deteriorating due to lack of adaptation in the new work culture. As a result of the utilitarian analysis the bribery is causing good to the maximum number of people and just troubling Diane only, so this is not wrong. If Rule utilitarian view is considered, the consequence of adapting this culture in Mexico might hamper its future business because they are being biased to the dealers who provide gifts, rather than using fairs means of trade. The deontological ethical analysis show that receiving the gifts is not a duty or obligation for the executives. Also it is not overriding anyone’s autonomy. The positive right test assist in better living standard for the executives and also assist the Mexican dealers to do more business. The  negative right test only affects Diane’s performance. Therefore, from the deontological perspective this action is right. As per policy changes, the company should not relocated employees to locations with different work ethics. Here Diane should not have been sent to Mexico, since the work culture is different from America. As a result what she thinks is wrong might be right in Mexican work culture. The company should more focus on recruiting for management positions from local areas rather than overseas. Citations Petrenko. A. Corporate social responsibility [Power Point Slides]. Retrieved from Lecture Notes Online Web site: https://moodle.yorku.ca/moodle/course/view.php?id=39261 Petrenko. A. Discrimination and Harassment [Power Point Slides]. Retrieved from Lecture Notes Online Web site: https://moodle.yorku.ca/moodle/course/view.php?id=39261 Petrenko. A. Employee responsibility [Power Point Slides]. Retrieved from Lecture Notes Online Web site: https://moodle.yorku.ca/moodle/course/view.php?id=39261 Petrenko. A. Employee rights [Power Point Slides]. Retrieved from Lecture Notes Online Web site: https://moodle.yorku.ca/moodle/course/view.php?id=39261 Petrenko. A. Marketing (promotion and placement) [Power Point Slides]. Retrieved from Lecture Notes Online Web site: https://moodle.yorku.ca/moodle/course/view.php?id=39261 Petrenko. A. Moral Standards [Power Point Slides]. Retrieved from Lecture Notes Online Web site: https://moodle.yorku.ca/moodle/course/view.php?id=39261 Petrenko. A. The Dentex Corporation [PDF Document]. Retrieved from Lecture Notes Online Web site: https://moodle.yorku.ca/moodle/course/view.php?id=39261

Air Asia Background

ALBUKHARY INTERNATIONAL UNIVERSITY FOUNDATION STUDIES PROGRAMME 2011-2012 ALBUKHARY INTERNATIONAL UNIVERSITY FOUNDATION STUDIES PROGRAMME 2011-2012 Assessment Task: Team Project (10%) Type of assessment: Four persons in a team Starting Date: Week 5Ending Date: Week 10 Learning Outcome tested: 1. LO1 – Explain the difference between data and information, the economics and problems associated with information. 2. LO2 – Distinguish between different types of technologies for acquiring , processing, storing, disseminating and communication data or information 3.LO3 – Discuss the various types of information systems that are in use by various organizations. Assignment Specification and Requirements : Currently, most of the organizations are prefer using Information System (IS) to organize and coordinate their data, Information and records. Information System is present to support the organizational activities. IS providing organizations with advantages as follow: * al low organization to increase market share/profit to better negotiate with suppliers, to compete with competitors * help in managing/keeping records, organizing information, analyzing data * help in make a better decision Assume that you work as a Manager at IT Department in your organization and you plan to implement new system for organization/department. The purposes of introducing a new system are to achieve organization needs and to improve performance of the organization. Requirements: As a Manager at IT Department, you need to prepare a report to the top management.The report is to propose/advice the top management about IS. The report should consist of: 1) Cover page with project title, subject name and code, student names and ID 2) Report should be in 10/15 pages 3) Includes table of contents and references 4) Computer-typed report The contents of your report should be as follow: 1. 0 Introduction 2. 1 Information/Background of Organization 2. 2 Business Strategy 2. 0 IT Arc hitecture 3. 3 Current method used in organization 3. 4 Explain why you need Information System in Organization 3. Describe the structure of IS 3. 0 IT infrastructure 4. 6 Identify IT components used to create and build IS 4. 7. 1 Hardware 4. 7. 2 software 4. 0 IT Personnel 5. 7 Staff involve in IT Infrastructure (e. g. IT Officer, Programmer, System Analyst, System Developer, IT Technician) 5. 8 Explain Roles and responsibility of IT Personnel 5. 0 IT Services (system used in organization) 6. 9 Detail Description about system 6. 10 Explain the function and services provided by the system 6. 0 Estimated Cost

Ways Of Preventing Maternal Death Health And Social Care Essay

A maternal decease is â€Å" the decease of adult females while pregnant or within 42 yearss of expiration of gestation, irrespective of the continuance or site of the gestation, from any cause related to or aggravated by gestation or its direction, but non from inadvertent causes † . [ 1 ] Many people die from pregnancy-related causes and over 90 % of them occur in developing or under-developed states. Reducing maternal mortality by 75 % by 2015 has been one of the United Nations Millennium ends. [ 2 ] The causes of maternal decease vary from infection to gestational high blood pressure to complications of insecure or unhygienic abortions and many more. Many developing states lack equal wellness attention and household planning. Basic exigency obstetric intercessions, indispensable household planning methods, adequate wellness attention are far from the range of a pregnant adult female in a underdeveloped state. Forty-five per centum of postnatal deceases go on within the fir st twenty-four hours itself and little more than 60 % occur during the first hebdomad. Of the estimated 211 million gestations, 46 million consequences in induced abortions, more than 50 % of these abortions are insecure and do 68,000 deceases yearly. [ 3 ] The International Safe Motherhood Conference was held in Kenya in 1987. It brought to the attending of the universe communities of the annihilating effects of lifting maternal mortality rates in developing states and officially established the Safe Motherhood Initiative. The primary purpose was to diminish maternal mortality by 50 % by 2000, besides conveying to the attending of the planetary community the quandary of pregnant adult females. In the beginning patrons, United Nations ( UN ) bureaus and authoritiess of states focused on the improvement of prenatal attention, preparation of birth attenders, since these schemes failed, the universe reaffirmed its committedness in 2000 and stipulated a decrease in maternal mortality of 75 % by 2015. [ 2 ] Target 5.A: Reduce by three quarters, between 1990 and 2015, the maternal mortality ratio 5.1 Maternal mortality ratio 5.2 Proportion of births attended by skilled wellness forces The lending factors to maternal mortality in most developing states circulate around 3 holds. [ 4 ] The first hold would be that of the female parent, the household or the community who fail to acknowledge an at hand job or life -threatening status. [ 4 ] Many deceases occur within first 24 hour of postpartum. In most rural communities births occur at place with unskilled attenders who do non hold the accomplishment to find and forestall serious results and medical cognition to name and move on their complications. The 2nd hold would is the that in accessing a wellness attention installation. [ 4 ] It can be either due to hapless route conditions, deficiency of equal transit or even due to locations of these installations. The 3rd hold is the health- attention installation itself. [ 4 ] Resource -poor states with their fragile wellness attention systems and installations which do non hold much needed engineering or services necessary to supply critical attention. Due to inefficient i ntervention, and deficiency of accomplishment and supplies many adult females die each twelvemonth. CONCEPTS AND PROGRESS The highest Numberss of births per twelvemonth ( 27 million ) in the universe takes topographic point in India. [ 4 ] It has a maternal mortality of about 300-500 per 100,000 births and about 150000 maternal deceases take topographic point every twelvemonth in India, which is about 20 % of planetary maternal decease. [ 5,6 ] The calamity is these deceases are that they are mostly preventable. Therefore India ‘s proficiency in the decrease of maternal wellness is critical to the planetary accomplishment of Millennium Development Goal 5 ( MDG 5 ) . Based on grounds, intercessions for cut downing maternal mortality should strategically aim the chief causes of maternal decease. EMERGENCY OBESTERTIC CARE ( EMOC ) EMOC is one of the most cost effectual schemes implemented to cut down maternal deceases. [ 7 ] As it has been found that many maternal deceases occur due to obstetric exigencies that erupt all of a sudden at the oncoming of labour or instantly after. Availability of EMOC services in India is extremely lacking due to miss of focal point and limited direction capacity. EMOC was non successfully implemented and the authorities does non supervise how they function. The official attack is to advance institutional bringings and develop community wellness attention. It is doubted that this scheme will hold any consequence as bulk of bringings in India take topographic point at places in distant small towns. In 1992 India launched its first Child Survival and Safe Motherhood plan followed by Reproductive and Child wellness in 1997. [ 8 ] The former plan aimed at advancing medical aid at bringing, proviso of sterile bringing kits and beef uping referral units that deal with high hazard and o bstetric exigencies through Emergency obstetric attention ( EOC ) .The latter plan aimed at direction of unwanted gestations and one of their chief purposes was to supply quality integrated and sustainable primary wellness attention services to adult females of generative age group. [ 8 ] Recently The National Rural Health Mission was launched in 2005 that aimed to specifically make the households populating below the poorness line with much required wellness services. Besides, new reforms which aimed at developing small town wellness attention workers and advancing institutional bringings were to be patronized. [ 9 ] Under the NHRM a new strategy known as `janani express ‘ was launched in a province called Madhya Pradesh to supply nonstop free transit installations to pregnant adult females to wellness attention centres and infirmaries in rural parts thereby guaranting best possible attention when pre and post- bringing exigency conditions would originate both for the female parent and the baby involved. [ 10 ] ANTENATAL, INTRA NATAL AND POSTNATAL CARE The consensus among international organisations and India is that maternal quality attention is required throughout a adult females ‘s generative life. From planing inducements to increase results during from ante-partum period through intra-partum to postpartum period. Promoting maternal and child wellness has been an built-in of the Government of India. Safe maternity and Child wellness services were incorporated into the Reproductive and Child wellness plan ( Ministry of wellness and household public assistance 1997,1998b ) .The of import components of these plans include supplying prenatal attention, which includes at least 3 prenatal attention visits, Fe prophylaxis for pregnant and breastfeeding female parents, observing and handling anaemia in female parents, two doses of lockjaw toxoid vaccinum and direction and referral of bad gestations. Encouragement of institutional bringings or place bringings assisted by trained wellness forces was advocated. Supplying postpartum attention including three postpartum visits. Assorted intercessions such as attempts to turn to and handle postnatal bleeding and infections by supplying Pitocins and antibiotics in wellness attention installations have been implemented. Besides manual remotion of placenta, blood transfusion, hysterectomy processs, intervention of eclampsia with antiepileptics h ave been addressed. [ 11 ] Midwife In pre independent India, many efforts were made for bettering safe obstetrics accomplishments. From puting up an Advisory commission on Maternal mortality in India to constitutions of a `dai ‘s † ( obstetrics ) school in Amristar in 1980. However, the focal point on safe maternity and skilled aid shifted when India adopted new policies. In 1960, to supply indispensable maternal and kid wellness services, India created a model of two twelvemonth trained rural accoucheuse ( ANMs ) .Their appellation as â€Å" auxillairy † unluckily threatened their position and map as accoucheuses though they well fitted the definition of a skilled birth attender. Majority of the ANM ‘s lacked the needed cognition and accomplishments to supply maternal attention and support. Under intense authorities force per unit area, The INC ( Indian nursing council ) revised the ANM preparation class, and the function of ANM changed from a maternal wellness attention worker to household p lanning and immunisation ( 1966 ) .Abolishment of institution-based accoucheuses and replacing them with general nurse accoucheuses led to annulment of these preparation plans that were entirely set up for obstetrics. These general nurses were alternated between sections of the infirmary and are besides automatically registered as accoucheuses. Since most births in India are domiciliary bringings, the demand to supply skilled birth attending at community degree is high. [ 12 ] Besides, in certain countries such as the province of Tamil Nadu, hard currency inducements were provided in a strategy aiming adult females under poorness line known as the Dr. Muthulakshmi Reddy Scheme to assist adult females back up themselves during gestation period, childbearing and postal natal period through nutrition and equal conveyance. [ 13 ] HEALTH CARE SYSTEM AND POLICIES IN INDIA Improved health-care system ensures decrease of maternal mortality, thereby bettering the general wellness of a state. Measuring and measuring the advancement a state makes poses a challenge. The authorities of India has been implementing assorted jobs to undertake these issues. In 1997, the Reproductive and Child wellness ( RCH ) plan was launched aimed at universalising immunisation, prenatal attention and skilled attending during bringing. Reduction maternal mortality was an of import end RCH-2 that was launched in 2005. Incentives were given to staff to promote round the clock OBs services at wellness attention installations. [ 11 ] The National Rural wellness mission ( NRHM ) which was formed in 2005 aimed at beef uping wellness attention systems in rural countries. Under NRHM, the Janani Suraksha Yojana ( JSY ) plan, the pregnancy benefit strategy, was introduced in 2005, hard currency aid was provided to adult females who deliver in wellness installations. [ 9 ] NGO ‘s s uch as SAHAYOG are working to advance maternal wellness through partnerships with other organisations to increase community adult females ‘s entree to maternal wellness services, besides to advance adult females generative rights. To carry through these aims the Maternal Health and Right plans uses human rights-based attacks through instance certification, runs research, monitoring, protagonism and policy shapers, and media. This plan seeks to understand worlds of maternal wellness. They work at province degree with the aid of Women ‘s Health Rights Forum ( Mahila Swasthya Adhikar Manch ) in raising consciousness of maternal wellness services of rural adult females, at the national degree in edifice alliances around interest holders i.e. adult females, wellness service suppliers and policy shapers for bettering maternal wellness and at the international degree by join forcesing among safe maternity and human rights organisations from around the universe. [ 14 ] Target 5.B: Achieve, by 2015, cosmopolitan entree to reproductive wellness 5.3 Contraceptive prevalence ratey 5.4 Adolescent birth rate 5.5 Antenatal attention coverage ( at least one visit and at least four visits ) 5.6 Unmet demand for household planning Over the decennaries there has been a significant addition in the demand for consciousness of generative wellness in India to control the of all time turning birth rate. In 1951, The Family Welfare Program was set up with an aim of cut downing birth rate and doing it consistent with the demand of national economic system. Besides to confirm the authorities committedness towards the citizens availing generative wellness attention services. Due to increase in fiscal investings of the authorities, assorted plans covering with immunisation, gestation, bringing and preventative and healing wellness has been provided. In order to cut down the birth rate, rubbers and unwritten preventives pills were provided free or sold at subsidised rates. Intrauterine devices such as CU-T were supplied free of cost to all the provinces. [ 15 ] A strategy known as the Sterilization beds strategy was introduced in 1964 in order to supply installations like tubectomy operations in wellness attention centres when instances such as these could non be admitted due to miss of beds. Besides No-Scalpel Vasectomy Project is being implemented to assist work forces follow male sterilisation and therefore implementing male engagement in the race to restrict of all time turning birth rates. [ 16 ] The Integrated Child Development Scheme ( 1975 ) provides supplement nutrition, wellness attention medical examinations before and after bringing and wellness and nutrition instruction to pregnant adult females and chest eating female parents. [ 17 ] Many strategies were introduced with purposes of puting wellness stations in slums countries and supplying referral services affecting distribution of preventives. The 90 ‘s witnessed a alteration in the quality of household planning services, use of contraceptive method etc. During the fifth five twelvemonth program, the Indian authorities designed schemes to advance and actuate household be aftering methods with the aid of an advertisement bureaus of India which was immense measure in a conservative society like India. At the start of the millenary, India aimed at cut downing the birthrate rate by presenting inducements such as providing preventives. India claims to be the first state in the universe to establish a countrywide plan by providing prophylactic devices to restrict the population growing. Many ends from bettering poorness, detaining matrimony, honoring Panchayats and Zilla Parshads for their function in universalising the little household norm, advancing literacy plans, accomplishing decrease birth rates were brought approximately. Besides hard currency inducements were provided to female parents who have their first kid after 19 year of age, honoring twosomes who come below the poorness line if they decide to get married after making legal nubile age of 21. Decision India has shown singular advancement in cut downing maternal mortality by presenting clever alterations within the bing model of organisational set-up, resources and restraints. Overshadowing political precedence and constitutional policies of province authoritiess to cut down maternal mortality has been a steering force. India is traveling easy towards accomplishing mark of MDG 5, but to accomplish them within the stipulated clip bound, it will necessitate to speed up gait of intercessions, despite stray illustrations of advancement, national and planetary attending to maternal and child wellness. REFRENCES [ 1 ] The International Classification of Diseases, Injuries and Causes of Death – 9th alteration ( ICD9 ) [ 2 ] World Health Organization ( WHO ) , authorsyThe World Health Report 2005: Make Every Mother and Child Count.yGeneva, Switzerland: WHO ; 2005. [ Accessed June 25, 2008 ] .http: //www.who.int/whr/2005/whr2005_en.pdf. [ 3 ] 1.yUnited Nations, authors.yUN Millennium Development Goals Web site.y [ Accessed June 25, 2008 ] .http: //www.un.org/millenniumgoals/ [ 4 ] 3.yMaternal United Nations Population Fund ( UNFPA ) , authorsyMaternal Mortality Update 2002: A Focus on Emergency Obstetric Care.yNew York: UNFPA ; 2003. [ Accessed July 7, 2008 ] .http: //www.unfpa.org/upload/lib_pub_file/201_filename_mmupdate-2002.pdf. [ 5 ] Maternal mortality in India: 1997-2003. Tendencies, causes and hazard factors. New Delhi: Registrar General ; 2006. [ 6 ] National Family Health Survey ( NFHS-2 ) Key Findings. International Institute for Population Sciences ; 1998-99. p.12. . [ 7 ] Maine D. Safe maternity plans: options and issues. Columbia University ; 1993. [ 8 ] Ved RR, Dua AS. Review of adult females and kids ‘s wellness in India: focal point on safe maternity [ Background paper for â€Å" Burden of Disease in India † ] . National Commission on Macroeconomics and Health Publication, India ; 2005. [ 9 ] National Rural Health Mission model for Execution 2005 – 2010. New Delhi: Ministry of Health and Family Welfare, Government of India ; 2005.yy [ 10 ] Janani Express Yojana: Madhya Pradesh, hypertext transfer protocol: //india.gov.in/citizen/health/viewscheme.php? schemeid=2055 [ 11 ] The National Child Survival and Safe Motherhood Programme. Ministry of Health and Family Welfare, Government of India, 1992.yy yy [ 12 ] y Mavalankar D, Vora K. Changing function of subsidiary nurse accoucheuse in India. [ 13 ] World Health Organization Regional Office for South East Asia, 2009. Safer Pregnancy in Tamil Nadu: From vision to Reality 2009 [ 14 ] SAHAYOG, hypertext transfer protocol: //www.sahayogindia.org/ [ 15 ] Family Welfare Programme in India, hypertext transfer protocol: //mohfw.nic.in/dofw % 20website/family % 20welfare % 20programme/intro.htm [ 16 ] Family Welfare Programme in India, No-Scalpel Vasectomy plan, hypertext transfer protocol: //mohfw.nic.in/dofw % 20website/family % 20welfare % 20programme/nsv/intro.htm [ 17 ] Integrated Child development Services ( ICSD ) Scheme, hypertext transfer protocol: //wcd.nic.in/icds.htm