Business statistics Project Example | Topics and Well Written Essays - 2500 words

Business - Statistics Project Example In order to test the hypothesis, the significance level chosen was 0.05 while for constructing confidence interval a 95% confidence level was chosen. The data gathered through random sampling is attached in the Appendix. Since the sample size is large the independent sample t test was conducted for hypothesis testing assuming equal variances. The results showed that that the sample represented the population in a true manner while the hypothesis testing provided that there is no significant difference between male and female students in the IQ levels. The correlation between intelligence and gender has passed through several distinct phases. During the 19th century, when general adult suffrage was a social and political issue in some parts of the world, intelligence and gender was considered a topic of great interest for studying. Since, many proposed it as a requirement for allowing of suffrage that both male and female should have equal level of intelligence. Moreover, historically women were not allowed to excel in academics and were kept within the houses to perform domestic chores. The topic had remained under investigation since ages due to the social differences that prevailed between male and female and so has been incorporated in the study. Explorations on biological gender differences within the context of human psychology attempt to investigate the behavioral and cognitive differences between males and females. Such research makes use of experimental testing of cognition in diverse forms. These tests are based on the potential differences that may exist in areas like spatial reasoning, IQ, spatial reasoning, emotion, aggression, brain structure and its operation. Amongst the investigators around the world, it has always remained a challenging aspect whether intelligence has any correlation with gender differences. While investigating the differences of level of intelligence amongst

Principal barrier to nurseconsumer partnerships Essay

Principal barrier to nurseconsumer partnerships - Essay Example The elderly patients on the whole require more compassion, concentration and patience from the nursing staff to get their message across. There are many factors that increase the difficulty in communication between the nurses and the elderly. Patients perceive good communication as critical to the delivery of health care. (Adiar, 1994, Young, 1995) The common patient barriers to communication involve impaired hearing and vision, difference in the way of acting and verbal expression from the younger generation, cognitive and memory problems, physical problems, and environmental factors such as noise or poor lightening. (Park and Song, 2004) Whereas the common nurse related barriers have been assessed to be stereotyping, poor articulation, and excessive use of medical terminologies. (Lubinski and Wellan, 1997) Many strategies have been described by nurses as being helpful in communication with patients who have verbal difficulties. The cases like of May usually require non verbal communication techniques along with verbal communication. Non verbal communication comprise mainly of seven indices. These are facial movements, gaze, touch, gesticulation, interpersonal spacing, posture and odor. (Barker, 1963, McBride, 1964, Scheflen, 1973, Henley, 1977, Argyle, 1994) Nurses report looking at the patient and picking up clues such as facial expressions, eye gaze, and body language are extremely helpful. Another system is the yes and no system, where by the patient answers to the questions via head nods, eye blinks and foot taps etc. (Hemsley et al, 2001) Watching for expressions on the face of patients such as relief expressions, repeating the questions to ascertain the yes or no response, rephrasing questions, adding animation or signs, and using pen and paper and pictures to communicate ideas have also been regarded as very helpful in achieving communication. (Hemsley et al, 2001) Communication between the nurses and the patients can be improved significantly if nurses were trained to pick them in their surroundings. Nurses should develop an interest in caring for the elderly, since this will improve the overall attitude of the nurse towards providing care. Nurses should provide confidence to the patients so as to allow "disclosure" of patient's weaknesses. (Park and Song, 2005) The removal of physical environmental barriers will also help in better communication development. Many of the older patients do not respond well to the hospital environment. This problem can be alleviated if the nurses introduce and explain the hospital environment, so as to increase familiarity. (Park and Song, 2005) The problem of generation gap can be minimized by educating the nurses of the perceptions of the patients and giving individual nurse care to the patients. (Park and Song, 2005) References Adair L. (1994) The patient's agenda. Nursing Standard 9, 2023. Argyle M,1994 Bodily Communication,2nd Edition, Methuen, London. Barker, RG,1963.The Stream of Behavior, Appleton-Century-Croft, New York Hemsley, Sigafoos, Balandin, Forbes, Taylor, Green, Parmenter, 2001 Nursing the patient with severe communication impairment Journal of Advanced Nursing 35(6), 827835 Henley NM, 1977 Body Politics, Power, Sex and Non verbal Communication. Prenctice Hall,

NaCl solutions Essay Example for Free

NaCl solutions Essay The different concentrations of NaCl solutions led to the net movement of water molecules in the samples through osmosis. The samples soaked in higher NaCl concentrations, 0. 75 M and 1 M, slightly increased in mass due to less absorption of water. Samples soaked in less NaCl concentrations, on the other hand, became bulky due to considerably high absorption of water. As discussed by Bowen (2000), water molecules flow from the solution with low solute concentration to the part with higher concentration of the solute. Thus, there was a higher net water movement towards the fruit in solutions with low NaCl concentrations than in solutions with high NaCl concentrations. Therefore, water flows in response to the differences in molarity across a samples’ membrane. When sufficient water molecules moved to equalize the NaCl concentration on both sides of the membrane, equilibrium is reached and the net flow of water ceases. The Effect of Solute Concentration on Plant Cells The process of substance’s diffusion across the cell membrane is called osmosis. Osmosis is important to plants because low water content in their cells causes withering. This happens when water moves out of the cells by osmosis. Without enough water there is little pressure inside the cells (turgor pressure) through the vacuoles, thus, the plant sags. By, watering the plant, its cells become engorged with water, giving a firmer body for the plants. The Effect of Solute Concentrations on Red Blood Cells When red blood cells were placed in distilled water, it rapidly absorbed water until it bursts (plasmolysis), hence, cloudy appearance was observed. The distilled water represented hypotonic solution, hence, its molecules moved into the cells. This is the reason why plasma, the liquid portion of our blood is made of water with dissolved salts and proteins to prevent the unnecessary gain or loss of water by our blood cells. Discussion and Conclusions Diffusion in a Solid and in a Liquid Based on the results of this experiment, the rate of diffusion of solid particles is affected by its molecular weight. Since methylene blue has a higher molecular weight than KMnO4, it diffused slowly. The medium on which the particles diffuses, also affect the rate of diffusion. Liquid medium favors diffusion more than hardly vibrating solid particles. This is the reason why KMnO4 diffuses faster in liquid medium than in agar. Moreover, the temperature which denotes kinetic energy of the particles affects the particle movement. Particles in high temperatures or with high kinetic energy, move and diffuse faster that particles in low temperature. The Effect of Solute Concentration on Plant and Animal Cells The net movement of materials in and out of the cell is affected by the concentration of the solute. Based on concentration gradient, water flows from area of low solute concentration to region of high solute concentration. Thus, when the plant cells were exposed to a solution of low solute concentration (hypotonic), water flowed into the cell. The swelling of elodea plant in distilled water is an indication of the high solute concentration in its cells. Meanwhile, the cloudy appearance of the red blood cells in distilled water indicates plasmolysis or bursting due to the excessive absorption of water. The cell membrane protected the plant cells from bursting. References All About Agar. (n. d. ). Science Buddies. Org. Retrieved October 30, 2008, from http://www.sciencebuddies. org/mentoring/project_ideas/MicroBio_Agar. shtml Bowen, R. A. (2000). Osmosis. Retrieved October 30, 2008, from http://arbl. cvmbs. colostate. edu/hbooks/cmb/cells/pmemb/osmosis. html McCandless, Jr. J. R. (1997). Diffusion, Osmosis and Cell Membranes. Science Education Connection. Retrieved October 30, 2008, from http://biology. arizona. edu/sciconn/lessons/mccandless/reading. html Senese, F. (2007). Matter. General Chemistry Online. Retrieved October 30, 2008, from http://antoine. frostburg. edu/chem/senese/101/matter/index. shtml

Macbeth - The Breaking Ball Of Clay :: essays research papers

A conscience and will power are all things we develop over a period of time. You are born pure, like an unshaped ball of clay that is just waiting for a sculpture to shape you. Everything you come into contact with, everyone that helps you grow up and everyone one that you meet seem to take a turn on how you are going to turn out in life. You, a ball of clay is shaped and the person you are today is formed. Although many things change through life, some traights you never thought you had may become apparent or you might acquire new ones. Such is the case with William Shakespeare's Macbeth. The lead character of this play is faced with many decisions and tempted by greed for the throne of Scotland. Many factors affect Macbeth and he slowly rips, committing himself to evil. Banquo and Macbeth meet three witches after defending Scotland against a rebellion. These witches represent evil and they are messengers of the devil. They are one of the factors that affect Macbeth and cause him to enter into a life of evil. They had fought nobly and were very excited. They could not believe their eyes and ask if they had "eaten from the insane root" and were having hallucinations. The witches prophesize that Macbeth, Thane of Fife will soon earn the title, Thane of Cawdor and after that become king of Scotland. Macbeth is "wrapt" in thought about this. At first he wonders if this oracle has any merit. But the true thought of it makes him wonder and starts his early thoughts of conspiracy. He expresses these thoughts to his wife, Lady Macbeth, in a letter. Macbeth rides in a hurry to get home on his horse to talk to Lady Macbeth about her thoughts on the matter. She is totally convinced that Macbeth should kill the king and take his thrown. However Malcolm, the King's son, has already been crowned Prince of Cumberland. Macbeth sees this and drops most thoughts of conspiracy. Lady Macbeth sees this and convinces herself to convince him to commit this crime. She uses a bombardment of arguments to do this against Macbeth. She questions his man hood, and talks about what she would do if she were in his position. Ruthlessly describing scenes of a hardened heart, Lady Macbeth becomes the major factor on Macbeth's decision.

Prospero and Ariel Essay

   She just wants to be. This is why I want Lady Macbeth to show her emotions quite clearly when she is telling the spirits to take her emotional ways. I want her to be yelling these things and perhaps crying as she says to take all these things away from her. As soon as she says â€Å"Come, you spirits† I want her to drop to her knees with her hands spread out above her head, beckoning them to come to her. Lastly when she says â€Å"to cry, ‘Holy, hold,’ I want her to just cry silently holding herself tightly, her head down. This would have intrigued both Elizabethan audience as well as today; all though she wants to be apart of evil spirits and kill someone who in Elizabethan times would have been chosen from God, which would be a sin above all sins, not only to kill, not only to trust the witches but to kill somebody appointed from God would be blasphemy. But she would still have emotion showing that she is still human. After this soliloquy I want fog to immerse her to represent the evil that is folding around her and I want the lights to go out. When the lights come back on I want her to be in perfect condition, like it had never had happened. This is when Macbeth will enter. In this first section of the play there are certain words I need the actress to put extra emphasis on. We know that Lady Macbeth is controlling, evil, power-hungry, and a temptress. This is why during this scene I want her to say â€Å"Thus thou must do, if thou have it† hissing the words, and grinning slightly to herself. This represents how she is plotting her evil ways to kill Duncan. Also when she says â€Å"bear welcome in your eye, your hand, your tongue: look like the innocent flower But be the serpent under ‘t† I want her to have one hand on Macbeth’s face tracing over it and another hand around his waist, very close into him. I want her to make serpent loud and very clear for it is very important. Elizabethans are very religious as noted before, but the serpent is a representation of the serpent in Adam and Eve. Where it deceives Eve and makes her eat the apple. Elizabethans would be fearful of snakes and they would have dark and evil aspects associated with this animal. Which is why their must be great emphasis on it. I do this to emphasize her control over Macbeth, by touching him and to show him how to manipulate his face, but also how she uses her sexuality to make him do so. Lady Macbeth has the last words in this scene, this shows her power over Macbeth and how she is the one leading. Now Shakespeare tends to keep the last lines a rhyming couplet to summarize the scene. This one though does not fit this pattern, it ends with â€Å"Leave all the rest to me. † This is to emphasize that Lady Macbeth is going to be the one to kill Duncan. This sentence is very important for she also cuts off when Macbeth says â€Å"We will speak further,† this shows how Lady Macbeth is controlling Macbeth; she is giving him no choice. This relationship bond would have also intrigued Elizabethans at this time. Not only was she condemning herself to eternal damnation she also was being the man in a relationship. Woman Elizabethans would have been thought to just smile and give men children, while cooking and cleaning. Lady Macbeth defies this view on woman, for she controls her husband and tells him exactly what to do. While in today’s society this would be almost considered normal that she had some power in the relationship. Later on in the play we see a gradual change in Lady Macbeth. The scene where I feel there is the most contradictory to what we first see of her is in act 5 scene One. In this scene we see Lady Macbeth’s mental state be torn and how she goes into madness. She is sleep walking, and dreaming of the murder of Duncan. Before Lady Macbeth even enters the stage, she is already being talked about behind her back, by people who had once been a lower status then her. This immediately shows Lady Macbeth has lost her status, and control. When Lady Macbeth enters the room, she is holding a candle. This is very significant because it shows how Lady Macbeth is afraid of the dark, and in this case the dark is associated with evil. For this reason I want Lady Macbeth to be holding the candle very close to her bosom and protecting it from the wind or any draft. She must seem very close to it and must not let it out of her sight. When she says â€Å"Hell is murky† I want her to say it extremely slowly with her eyes closed and her face in pain while her hands wrapped around herself. I pay close attention to this because it now shows how Lady Macbeth who once did not care of hell, is now scared of it. I want her hands wrapped around her for this particular sentence to show how she is alone and vulnerable as well as her eyes closed. This further proves that she does have a conscience. This scene is very significant to the audience to see such a change in Lady Macbeth. I would need Lady Macbeth to not look at anyone straight in the eyes; she would have to seem in another world. For she is, she is dreaming. Her hair would probably be tousled to further indicate her inability to keep up with reality, slowing falling into her own little world. We see her trying to rub the blood off her hands (which in reality is not there), we know this for the gentlewoman says â€Å"washing her hands; I have known her continue in this a quarter of an hour† and Lady Macbeth says â€Å"Yet here’s a spot†. By spot Lady Macbeth refers to Duncan’s blood on her hands and in her mind she cannot get it off, it’s a stain on her conscience. Her conscience is controlling her, doing exactly what she didn’t want to happen in the first place. She wanted control; she wanted to be able to do this without caring about the death of men yet she goes into madness from doing it. This part is also in straight relation to when Macbeth killed Duncan, for he had said that there was blood on his hands, â€Å"Will all great Neptune’s ocean wash this blood Clean from my hand? † But at that point of time Lady Macbeth had taken it literally, and told him to wash his hands, â€Å"A little water clears us of this deed;†. While now she now see’s how it never goes away no matter how much she scrubs. Lady Macbeth feels as if she is a murderer and what she has done cannot be undone. But also to this self hatred and regret she also believes she has made a monster as well. She says â€Å"Thane of Fife had a wife: where is she now? † Shakespeare draws immediate attention to this sentence for it’s a rhyme. Shakespeare is emphasizing how Lady Macbeth knows Macbeth killed her, and that this killing had also helped with the tearing of her conscience. She feels that she created this beast and that it is her fault that the wife of the thane of fife is dead. I want her to say these words shaking her head and crying, to show how much that this one death has affected her more because she did not want her to die. During this scene Lady Macbeth now speaks in prose. This shows how Lady Macbeth has a loss of control and status. It is also very highly punctuated this forces the actress to speak in a broken fashion, which reflects Lady Macbeth’s state of mind. I want the actress to embrace this and speak with lots of different paces and pitches. I don’t want her to speak with anything flowing, every word should b disjointed almost, especially when she repeats what she said in the earlier scenes such as â€Å"Fie, my lord – fie! A soldier and afeard† and also â€Å"Here’s the smell of the blood still: all the perfumes of Arabia will not sweeten this little hand. Oh! Oh! Oh! â€Å", which related to what Macbeth had said before â€Å"Will all great Neptune’s ocean wash this blood Clean from my hand? No, this my hand will rather The multitudinous seas incardine, Making the green one red. † I perceive this as a very sad scene. The Doctor’s last words in the scene make us pity Lady Macbeth. Elizabethans would have seen Lady Macbeth almost as a devil, today even we would have seen Lady Macbeth particularly evil, but in this scene this perception of her transforms into pity and sorrow for her. We see her being tortured by her wrong doing. The Doctor says â€Å"Still keep eyes upon her†, he talking about God to take care of her and to forgive her of her wrong doing and make her soul at peace. The Doctor knows what she has done, for Lady Macbeth in her dream state is spilling the murder. Even with this he asks for God to look down upon her and protect her from herself. These lines he speaks would have to be much emphasized with a lot of sadness in his tone of voice. Perhaps after his lines Lady Macbeth could drop to her knees and start frantically rubbing her hands with desperation to further make the audience have a touch of heart for Lady Macbeth. All though I think today’s audience might only slightly pity Lady Macbeth, while in Elizabethan’s times not at all. Elizabethan’s would be glad that Lady Macbeth is in pain and is suffering from her wrong doing, and they would of thought that if you do evil, God will punish you.

Rjft Organizational Management Task 2

Organizational Management RJFT2 Task 2 A1. The Utah Symphony was recognized as a Group II orchestra. Group I and Group II are distinguished by the endowment amount and level of annual expenditures. For the year of 2001-2002, the average endowment for Group I orchestras was around $76 million and $8. 8 million for Group II orchestras. The Utah Symphony came in just shy of $12. 2 million in 2000-2001 and was projected to be upwards of $13. 7 million for 2001-2002. That being said, the Utah Symphony was considered to be at the top end of Group II symphony orchestras in the United States (Ager & Delong, 2005).However, even with these strengths within the symphony, prior to the proposed merger of the two organizations, the Utah Symphony’s financial state was declining. There were several factors due to the weak financial state. The musicians were part of a union, which negotiated a contract requiring high salaries, benefits and annual pay increases, which would cause the organizati ons expenses to increase. So, while revenue was projected to increase, this was offset by the increase in expenses. The cash balance was $116,308 in fiscal year 2000-2001 and projected at $2,042 for the following year, yet another financial weakness.In order to ensure a successful start of the merger, Anne would need to would need to come up with a plan. She could start by addressing the musician’s salaries. By referring to the board, as well as union leaders, Anne can learn about the requests specifications of the last negotiation. When presenting a new contract, she can influence the musicians to either take a lower wage or not to take a pay increase by showing them the income statement and explaining that the life of the organization is dependent on cutting costs and increasing revenue.Through this, she can show how the organization will not be able to operate at a surplus if expenses continue to increase, offsetting the revenue earned. Eliminating pay raises could be pres ented as a temporary fix, or worst case scenario (assuming the organization would survive on its own without the merger and the musicians would be able to keep their jobs), wages could be decreased. Through this approach, she can show them that the success of the symphony and them keeping their jobs are dependent upon each other, but changes need to be made. In response to the increasing expenses offsetting he revenues, Anne could research their fundraising opportunities to determine what it is they do well and what could be improved. She can use fundraising ideas that work for her current organization as well as from the past. As there are financial strengths and weaknesses of the Utah Symphony, that applies to leadership as well. The organizations greatest strength in leadership is with Lockhart. Lockhart is known as one of the top rated conductors and his relationship with the musicians is very healthy. They look to him to support the group when decisions are being made.While thi s is strong, the board also appreciates and respects the leader, not wanting to compromise the relationship they have with him. Strength about this group is that Scott Parker, chairman of the board, realizes the difficulties the group is facing and cares enough to do something about it. While the symphony has great leaders, there are also some weaknesses involved. It’s possible that Lockhart’s focus is geared too much on the musicians and not enough on the survival of the organization. Parker is scheduled to move to New York and will be replaced by Peterson mid-merger.This could cause some confusion or instability due to lack of initial involvement on Peterson’s part. Another weakness is that there is no CEO. This organization needs a well defined leader to succeed. Anne will obviously have some leadership obstacles to overcome to ensure the successful start of the merger. Anne will need to convince Lockhart that while it is important to have the relationships h e has with the musicians, it is important that this does not block his vision of the overall organization. He is a leader of the group and should focus on the well being of the organization.She can do this by showing Lockhart that the two (musicians and organization) are dependent upon each other, without musicians, there would be no symphony; likewise, without no symphony, there would be no jobs for the musicians. Also, with Parker moving to New York during the middle of the merger, Peterson will have some catching up to do. Anne should meet with Peterson periodically if possible before he joins the team full-time. She should also provide him updates as the process continues via face to face meetings, emails, phone calls, etc. Once he is full time, the merger should be his primary focus.Anne should also introduce him to Bill Bailey so that he can gather input from someone at the same level. In addition to that, Ewers should request ongoing open communication with Parker as a refere nce to help ensure the start of the merger is secure. A2. Unlike the financial and leadership status of the symphony, the opera appears to be in a much healthier state. Financially, the total revenue and contributions totaling approximately $5 million far outweighs expenses, leaving a surplus of $582,409 in fiscal year 2000-2001 and is projected to continue the same trend in the following year.Not only do they have a solid surplus, the opera is also financially stable in terms of assets. The large costume inventory and 2. 9 acres of land accumulate to roughly $4. 8 million in assets. Due to the strong financial state, no weaknesses were identified. In order to maintain the organization’s current financial state, Anne should be proactive and continue to coordinate fundraising, and seek funding through other areas. If the merger were to take place, the amount of performances would increase, boosting attendance and sales as well as overall revenue. Just as the financial state of the opera is healthy, the leadership is as well.Anne has brought with her many accomplishments throughout her past experiences. While holding the general director position of Boston Lyric Opera, she was able to retire a $450,000 debt that was passed on to her from her predecessor. While there, she also built an endowment fund as well as increasing the number of productions from one to three. Anne also held the role of assistant director of both the San Francisco Opera and Canadian Opera Company. Within the USA and internationally, she has had the opportunity to act as stage director for more than 60 opera productions.During her 11 year tenure at UOC, she grew the organization’s annual budget from $1. 5 million to $5 million. Anne has a record of being successful at fundraising and is admired by both the opera and symphony boards. With this strong leadership, Anne will have lots of insight on how to address situations that come her way, based on her previous experience. The o ne weakness that is displayed is the resignation of Leslie Peterson. Leslie is the daughter of Glade Peterson, founder of the opera and is director of operations.Due to her disagreeing on the direction that the management is taking and her concerns about the merger, she resigned. To ensure a successful start of the merger, Anne has a few options. If the organization values Leslie and doesn’t want to see her go, Anne could meet with her and explain the plans for the merger. She could reassure Peterson that what her father built would remain the foundation of the organization going forward as it is built upon. Another direction Ewers could take would be to promote someone from within or hire a new addition to the team to replace Peterson.By replacing her, someone with a positive, supportive attitude that is excited and eager about the new merger would be a good fit for the combined groups. Anne could even look at replacing her with someone from the symphony to gain further trus t and respect from that group. With very little leadership weakness, this is one less thing Anne has to worry about. A3. The Utah Symphony could be considered as having a combination of two different cultures, create- looking to grow and expand, and collaborative- having an extended family feel.However, the collaborative culture best fits this organization. In organizations like this, employees work closely with one another. Employees can look to their leaders as supportive figures and feel fulfilled and safe with the work they do (Kelly, 2010). An example of this is Keith Lockhart and his relationship between the musicians and the board. Keith’s primary concern is the musicians. The business review also stated that the board would ultimately not move forward with the merger if Keith did not approve (Ager & Delong, 2005).The analysis of the scorecard is as follows: 1. Financial: The goal is to be financially stable and profitable by maintaining the same ticket price but incre asing fundraising to be able to do so and measuring this by profitability. This addresses their financial weakness as listed above (by remaining profitable, the 83 symphony members will be able to keep their jobs). In regards to their organizational culture, this supports collaborative culture, securing and supporting musician positions. 2.Customer: The goal is to meet customer wants and demands of seeing world-class performers appear and the organization can make this happen by hiring the top notch talent. To measure if they are successful at this, they will gather reviews and feedback from customers to gauge how well they are meeting demands. Through constructive feedback, the symphony will know if they are reaching their goal and delivering what customers want. Positive feedback will assure the group that their goals are being reached. The Utah Symphony envisions being world class and this is compliant with the vision. . Internal Process: Through the renegotiation of contracts wi th the musicians, their goal is to have some flexibility in decreasing expenses. The organization can measure this through the improvement of profitability. This was addressed earlier as a financial weakness and noted that if Anne is able to renegotiate contracts the organization would benefit financially. 4. Learning and Growth: The goal here is to offer a wider variety of symphonies to appeal to different audiences. This can be done by marketing towards those targeted groups, advertising symphonies of interest.An increase in ticket sales and returning audience is how this will be measured. While this exact scenario wasn’t listed above, it does reflect on the overall financial weakness and addresses the reducing the weakness by increasing profitability. All areas of this scorecard help address the financial weakness of the symphony and how to help alleviate it. In regards to the leadership weaknesses, the scorecard does not directly address them, but in the event they move f orward with the merger, they (leadership weaknesses) will be addressed then.The Utah Opera’s vision is to become a nationally renowned opera house by improving the quality of performances and increasing endowment funds. A complete organizational culture would best describe this organization. Complete cultures bring a results-driven environment and focus on success and reputation (Kelly, 2010). The culture differs from that of the symphony because the performers are not employed full time here, therefore lacking the extended family aspect as seen with the musicians. The analysis of the scorecard is as follows: 1.Financial: Through raising additional funds and realizing endowments, the groups’ goal is to be financially stable and obtain an increasing reserve fund. This goal will be measured by improving the reserve fund amount. As stated earlier, the financial stability of the opera is healthy and this shows one of the strengths of the group. 2. Customer: By excelling in the quality of performances and increasing patron attendance to full capacity or nearly selling-out, the goal of having regionally and nationally acclaimed opera performances will be reached.This will increase ticket sales, resulting in an increase profit. Through this increased attraction, investments will increase, maintaining the organizations’ strength of being financially sound. 3. Internal Process: The goal to maintain financial stability and to attract top talent is dependent on successful negotiations with the top performers. Customer reviews and profitability are measurements of this process. Top talent performances will increase ticket sales and will also allow the organization to grow both nationally and internationally through these popular performers.The boards’ vision will come to fruition in the event that this goal is met. 4. Learning and Growth: Setting this goal of 5 high-quality performances per year relies on measuring the endowment fund growth and increasing ticket sales. This can be measured by covering capital need by revenue from the ticket sales. With the growing group, individuals will be more likely to invest, adding to the groups’ financial strength yet again. In terms of the Utah Opera, all four aspects of this scorecard focus on strengthening their existing financial stability. This will help achieve the goals and vision the group has set.While the financial strengths are established in the scorecard, the leadership weaknesses are not addressed. However, the leadership weakness did not exist in the individual organization until the merger was made public and Peterson resigned, and therefore does not require being addressed. B. Merged Company Balanced Scorecard: The vision of the new company is to attract top performers while providing quality performances, being noted as a successful merged opera/symphony combination following the merger and maintaining a profitable organization while doing so. 1. Financial: Strategic Goal- Secure financial stability throughout the entire organization * Critical Success Factor- Maintain funding through opera patrons and increase the symphony’s through endowments and fundraising * Measure- Recognizing an overall increase in Surplus of the combined groups from one fiscal year to the next 2. Customer: * Strategic Goal- Through combining the opera and symphony, become known nationally (and internationally if possible) as one of the first successful at accomplishing this merger, therefore bringing in top talent that draws a wider range of performance- goers * Critical Success Factor- Recruiting op rated performers that viewers would be interested in seeing and that would bring extra attention to the organization * Measure- The organization would see performance attendees and ticket sales both increase 3. Internal Process: * Strategic Goal- Having revenue far exceed expenses, leaving a much larger surplus * Critical Success Factor- Negotiating new cont racts with the union for the musicians to hold off on pay raises and/or reduce salaries.Also, increasing fundraising and endowments * Measure- Successful increase in funding (endowments and fund-raising) as well as successful contract negotiations, reflected by an increased surplus 4. Learning and Growth: * Strategic Goal- Diversifying performances to attract different genres * Critical Success Factor- Making each performance unique and different from the last to attract different performance- goers * Measure- Gauge first time audience attendee by survey upon exiting performance and gather feedback C.When reviewing the proposed merged company, there will be some strengths and weaknesses of the new organization pertaining to each aspect of the scorecard as follows: 1. Financial: Historically, Anne has been successful in maintaining a healthy financial state of the opera. She exceeds in fundraising and attracting new endowments and is reflected in the surplus shown in Exhibit 3 (Ager & Delong, 2005). However, the weakness of the proposed merged company is the lack of a healthy financial state for the symphony. While their revenue appears much larger than that of the opera, so are expenses.Through the addition of the symphony, the financial state will decrease the strength of the opera, in turn weakening the overall financial state. The contract negotiations and work to increase endowments and fundraising will help alleviate this weakness. 2. Customer: When combining the two groups, they will have a greater ability to bring in more well known special performers. This potentially will bring in new patrons. However, through this strength, also comes a weakness- they would need to figure out how to attract these new customers to get them to the performances.This could be resolved through advertisement and support of community involvement. From being involved with the community, they will have the opportunity to hear what patrons would like to see, and gauge performa nces based on interest. 3. Internal Process: The strength as the combined group is that they will be much more capable of offering a wider variety of arts. With the management team they have and past challenges they have accomplished, the two groups together will be able to succeed in things on a larger scale.The one weakness to having such a strong internal process is not having enough funding to support efforts. As mentioned above, funding issues can be resolved through contract negotiations, increased endowment contributions and fundraising. 4. Learning and Growth: Together, as one organization, they will be able to grow through recruiting top rated talent for performances and learn what it is that their customers want to see. While this is growing, the slight weakness they will encounter is the time it takes for the economy to rebound and for sales to start increasing.D. During the merger process, a few highly probable issues could arise in finance, human resources, and customer satisfaction. Financially, the opera is sound. However they will more than likely become reduced due to the fact that they will have to help make up for the lack of financial stability of the symphony. Eventually, this can be resolved through contract negotiations with the musicians, increased fundraising and endowments, and through the economic rebound, allowing more viewers to attend performances.In regards to human resources, an issue will probably arise when Ewers approaches the union to re-negotiate contracts. While both the organization and the musicians are dependent upon each other, some sort of agreement will have to be worked out and the human resources department will need to be involved. Finally, with all of the skepticism brewing in the community of combining the two groups, there will more than likely be some contributors that will be hesitant to continue donating their normal contributions.While it will be a difficult challenge to overcome, the new organization can r ectify the situation by bringing in top rated performers as soon as possible that support the growth and excitement of the newly combined group. References Ager, David L. & Delong, Thomas J. , â€Å"Utah Symphony and Utah Opera: A Merger Proposal† August 8, 2005, Harvard Business Review Kelly, The Types of Organizational Culture, May 4, 2010 retrieved March 10, 2013 from http://blorgtheory. com/2010/05/04/the-types-of-organizational-culture/

Consumer Behavior Towards Ariel and Surf Excel Essays

Consumer Behavior Towards Ariel and Surf Excel Essays Consumer Behavior Towards Ariel and Surf Excel Paper Consumer Behavior Towards Ariel and Surf Excel Paper Introduction of FMCG Industry The FMCG sector which has been the foundation of the Indian Economy, started to take its shape only during the last fifty odd years. The sector touches each facet of human life providing consumers non-durable goods required for daily or regular use. So, it easier said than done to describe an industry whose range is so huge. The FMCG sector consists mainly of sub segments like personal care, oral care and household products. HUL, PG, Britannia are the major Indian consumer product companies which have very strong presence through their strong brands. The wide distribution network, diversified portfolios and scale economies of these companies deter new players from entering into the market. Therefore, Brand Equity is an extremely important factor in FMCG Industry where as ability to build, develop, and maintain a wide distribution network is one of the critical factors. . History of Fabric Wash Market In India The size of fabric wash market in India is around Rs. 800 crores whereas the total volume is about 2. 3 millions. Hindustan Lever Limited (HUL), Procter and Gamble (PG) key players in fabric market of India. Surf Excel enjoys 37. 8% market share compared to 7. 7% of Ariel. The per capita consumption of detergents in India is 2. 7 kg per annum. The synthetic detergent market can be classified into three main categories: * Premium (Surf Excel and Ariel) – 15% of total market * Mid Price (Rin an d Wheel) – 40% of total market * Popular (Nirma) – 45% of total market Surf Excel Surf Excel is product of Hindustan Lever Limited (HUL), which was formed in the year 1933 as Lever Brothers India Limited and came into being in 1956 as Hindustan Lever Limited through the merger of Lever Brothers, Hindustan Vanaspathi Manufacturing Company Limited and United Traders Limited. The company believes that dirt is a valuable way to enhance lives, both young and old. To make certain everyone, anywhere in the country, can contribute to in this imitative, Unilever invests heavily in developing a range that suits the pockets of all income groups. This has included launching affordable packs that not only offer the top clean advantage of Surf Excel, but also reduce the time, physical effort and amount of water needed to wash the clothes by hand. Surf Excel products in the market are Surf Excel Blue, Surf Excel Quick Wash, Surf Excel Automatic and Surf Excel Detergent Bar. Ariel Ariel, a product of Procter and Gamble (PG), was introduced in India in the year 1991. Procter and Gamble is a marketing range of consumer goods product. Ariel detergent gives impeccable cleaning in stain removal. It contains unique ingredients that cannot be found in other detergents, thus it is designed to remove a multitude of stains better. Ariel is perfect for everybody washing needs. The unique formula bas been designed to give brilliant cleaning and long lasting freshness. Ariel is available in three variants namely, Ariel Fresh Clean, Ariel Spring Clean and Ariel Front or Mar. Total Customer Benefits Total customer benefit is the difference between total customer cost and total customer values. Total customer cost is the cost that customer expects to incur in evaluating, obtaining, using and disposing of the product or service. Every value deliver to customer involves cost. Total customer value is the perceived benefit that the customer associated with the product. It’s not only about the core benefit of the product but the number of the benefit associated. Mainly in customers look for the function such as: The customer cost in purchasing Surf Excel is low because of availability of the product due to wide spread network of HUL, strong brand recognition and heavy advertisement. The customers save cost in evaluating the brand with competitors and also save the cost in purchasing also. While purchasing the product customer will not only look for the benefit, he will also look for availability of the product, the price of the product and the cluster of benefit they will get if associated with this product very true for the company where there is intensify competition product between Surf Excel and Ariel. The total customer benefit and cost plays very important role in order to create the brand loyalty especially in such low involvement products. So it can be broadly categorized into the following: Economic benefit: Surf Excel was first brand to be introduced in Indian market than Ariel. The price offered by the both competing brand is genuine in nature. A Price of Surf Excel 20 gram sachets costs Rs. 1. 50 where as price of Ariel in 20 gram sachets costs Rs. 2. Psychological benefit: Surf Excel has psychological advantage over Ariel and has become a generic name for detergent category creating association in mind of its customer. Surf Excel advertisement campaign such as â€Å"Daag donthe rah jaoge (1990)†, â€Å"Jaise Bhi Daag ho, Surf Excel hai na (1996)†, Daag Acche Hai Na (2005)† have slogan Daag with continuity which makes consumers remember and recognize it. Functional benefit: Both the detergent concentrates on stain removal and top cleaning which reduces the time and effort taken to wash the clothes. Packaging of Surf Excel and Ariel is very attractive. In surf excel the consumers can use less quantity of detergents when compared to Ariel which consumes more detergents. Comparison of Total Customer Benefit Available to Surf Excel and Ariel Surf Excel * Customers believe that dirt is a valuable way to improve their lives. * It reduces the time, physical effort amount of water needed to wash clothes by hand. * Surf excel completely cleans all the stains in just one wash. * It saves energy and water, while washing for the customer. * It reduces wrinkling so less ironing required. * Surf excels anti bacterial formula doesn’t allow germs to form while sweating. It is a detergent which takes care of customer hands also because it doesn’t dry the skin. * It is available in different variants for different types of customers. * It is perceived as premium brand. * Success of slogan – Dirt are good. Ariel * Ariel is focusing on product innovation to address the changing consumer’s needs and values. * Ariel is associating the brand with customers on the bases to give them superior quality makes the ground for customer to provide a theme which cause to have happiness. * It is a trusted and a premium brand in India. Ariel product has a very good fragrance. * It is available in variants as well. Point of Difference It is basically a characteristic or benefits consumer associated with the brand that can’t cater to them by the competing brand. Basically it is unique feature that is possessed by your product only. Point of Difference in Surf Excel and Ariel * Emotion Appeal on Advertisement: Surf Excel focuses on kids and their learning process on their advertisements where has Ariel focus is on mother and cause of marketing for charity by hiring celebrities. Slogan: Almost all slogans of Surf Excel there is continual use of â€Å"Daag† which has helped Surf Excel to have psychological advantage over Ariel by creating association in mind of its customers. * Content of Bleach: Ariel has larger amount of bleach for better cleaning of white fabric giving more shine and clean look. But in the case of Sur f Excel active ingredients is formulated with high quality phosphate builders and multi-active surfactant system to give superior cleaning and stain removal. * Harm on skin: Due to presence of high bleach content in Ariel it’s harmful for skin. Brand Loyalty: Surf Excel maintains brand loyalty among its consumers where as Ariel is focused on increasing brand loyalty among the consumers. * Product: Surf Excel is launching product extension but Ariel is doing product innovation. Points of Parity Point of Parity is not necessary unique features and attributes to the brand but these features and attributes can be shared with other brand as well. Points of Parity among Surf Excel and Ariel * Both available in Variants: Both the brand Surf Excel and Ariel has varieties in their product that are offered at market for consumers. The different products of Surf Excel are Surf Excel Blue, Surf Excel Quick Wash, Surf Excel Automatic and Surf Excel Detergent Bar. Similarly, the different products of Ariel are Ariel Fresh Clean, Ariel Spring Clean and Ariel Front or Mart. * Penetration on Rural Areas: Both the detergent company focuses to penetrate in rural areas identifying new market segment for growth. * Price: Surf Excel price are slightly lower than compared to price of Ariel in small sachets of 20 gm. The cost price of 20 gm sachets of Surf Excel costs Rs. 1. 50 where as cost price of same quantity of Ariel costs Rs. . 50. * Opportunities: Both the brand of detergent is addressing growing needs of rural areas. The increase in level of income of people will help to open new market share. Customer Value Comparison between Surf Excel and Ariel In present marketplace, a company must integrate its traditional business function to provide a superior value to targeted customers because the value provided serves cus tomer best interest. Customers buy value, not product or features. Moreover, the customers buy it from the company that provides the most value. And the company also succeeds in attracting new customers is able to continually improve the value that are offered to existing customers for customer retention. Surf Excel Unilever has introduced concentrated version of detergent and adopted recycled materials and also using fewer colors on its labels in order to minimize impacts on the environment. Surf Excel introduced Surf Quick wash, the first eco-friendly detergent into the country being aware to the increasing concerns on environmental pollution and water scarcity problems. Surf Quick wash is low lather variant and uses almost half the water other detergents need. In customers point of view surf excel is available in every areas of retail market where the cost incurred by the consumers are minimum due to availability of product, brand recognition, advertisements are more regular by keeping the themes same and changing the perception of ads in nature. The offer of bucket in Surf excel is helping the manufactures from transferring stock from retail shop to their home. Ariel Ariel contains unique fragrance in detergents with new technology based detergent. It is more focused on product innovation to attract new consumers from existing brands in the present market. Though Ariel is expensive, it has good performance and it protects color. Economic Benefit: If we calculate the initial expenses that we have to make in order to purchase the Ariel it seems in the higher side than to purchase of Surf Excel but if calculation is made on per day Surf Excel is far cheaper than Ariel. If the comparison is made with Ariel here also Surf Excel wins the battle. Since the price of the product of Surf Excel are cheaper than Ariel. Psychological Benefit: Both the product are detergent for fabric wash and both are effective in nature, but the basic problem of Ariel is their harsh on skin due to content of bleach used in it for better cleaning. However, in case of Surf Excel does not harm skin because it’s milder than compared to the Ariel. Functional Benefit: Both detergents removes a multitude of stains better but Surf Excel uses little quantity of detergent for washing clothes when compared to over Ariel and it also reduces the time, physical effort and amount of water needed to wash clothes by hands. Ariel protects the color and Surf Excel dose not protects the color. Conclusion and recommendation Surf Excel spends huge amount of money on advertising due to impulsive buying behavior of consumer. There is competitive pricing between the products of Surf Excel and Ariel in order to attract the customers who are very sensitive to the price. HUL keeps price of Surf Excel with regard to price of Ariel. The cost of 1 kg of Surf Excel costs Rs. 110 per kg and cost of 1 kg Ariel costs Rs. 115 per kg. The rising income of the people is opening door for more market share. Both the brand have Brand Breadth, customers will appreciate if the companies will introduce new product like liquid detergent for color clothes to maintain brightness. Bibliography surfexcel. in/ (April 08, 2011) pg-india. com/hp/ariel2. htm(April 11, 2011) icmrindia. org/casestudies/catalogue/Marketing/MKTG246. htm (April 12, 2011) http://ebookee. org/Value-Based-Marketing-for-Bottom-Line-success-5-Steps-to-Creating-Customer-Value_945828. html (April 09, 2011) http://scribd. com/doc/ (April 04, 2011)